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2013 SEMA Membership Directory Printed and Online

The May issue of SEMA News magazine doubles as the annual SEMA Membership Directory, and SEMA encourages you to keep this copy on your desk throughout the year to use as your reference tool in locating SEMA-member companies.The membership directory is also available online. The online membership directory is continually updated to include new SEMA members. In addition, the online version of the membership directory lists members’ staff personnel, and you can contact them via e-mail through your MySEMA account. For those who prefer a hard copy, the membership directory can be downloaded as a PDF file.

SEMA Member News—May/June 2013

2013 SEMA Membership Directory Printed and Online

 Member News, Aftermarket News, Automotive Industry News, Car Stereo Retailes, Off Road Retailers, Powersports Distributors, Tire Dealers

LTAA and SEI Launch Product Training Center

The Light Truck Accessory Alliance (LTAA) and the SEMA Education Institute (SEI) recently launched an innovative, online product-training program, the SEMA Product Training Center. This new joint program allows manufacturers to efficiently and effectively provide product training to hundreds or even thousands of resellers throughout the industry for what they might spend to reach only a handful using traditional means. LTAA helped develop this web-based training solution to complement each manufacturer’s existing training while keeping costs down.

SEMA Member News—March/April 2013

LTAA and SEI Launch Product Training Center

 

LTAA and SEI have developed an affordable, online product-training resource. SEMA-member manufacturers may purchase 15- or 30-minute training modules, while SEMA-member and non-member resellers may utilize the training free of charge.</p></td></tr></tbody></table>  </div>

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Product Support Through Installation Instructions

As a manufacturer, you invest a lot of time and money into bringing new products to market. There’s the concept for a great new hot-rod product itself followed by research and design time, prototypes, testing and, eventually, the manufacturing. Immediately following that process is the marketing side of the equation, where expenses can really add up. There are packaging costs, promotion and introduction, catalogs, literature and advertising dollars. By the time a new product ships, most companies have a substantial investment at stake and plan (or hope) for a return on the investment in the near future.

SEMA Member News—March/April 2013

Product Support Through Installation Instructions

By Todd Ryden

YEN Fellowship Program Participants Gain Experience

The SEMA Young Executives Network (YEN) Fellowship program helped to fund travel expenses to the 2012 SEMA Show for 10 member-company employees under the age of 40. The participants were asked to take part in a number of specific Show events—including the SEMA Awards Banquet, YEN Reception and SEI education seminars—focused on developing their business skills and expanding their professional networks. Nine of them provided a few words to SEMA Member News about their experiences.

SEMA Member News—March/April 2013  

YEN Fellowship Program Participants Gain Experience

 

Participants in the Young Executives Network Fellowship program at the 2012 SEMA Show included (front row, from left) Enrique Gameros, Collin Gentry, Bryant Sanchez, Rory Connell, Sheri Koger, Rick Cole, Eric Croomer, (back row) Christopher Harubin and Bjorn Cannon.</p></td></tr></tbody></table>  </div>

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The Industry’s Next Generation Visits the 2012 SEMA Show

The SEMA Memorial Scholarship Fund, which is dedicated to fostering the next generation of automotive leaders and innovators, awards approximately 75 scholarships every year. These awards help prepare the industry’s next generation for today’s competitive market through financial assistance for students attending various universities, colleges and/or vocational schools in the United States. In fact, the fund has yielded more than $1.5 million in scholarships since 1984.

SEMA Member News—March/April 2013  

The Industry’s Next Generation Visits the 2012 SEMA Show

 

 The 2012 scholarship winners attended a Pit-Stop event at the SEMA Show, where they met winners from other schools as well as SEMA staff and Scholarship Committee members.</p></td></tr></tbody></table>  </div>

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Collector Car Appreciation Day

It may be early in the year, and many of you are just now dusting off your collector cars and hot rods in preparation for the cruising months ahead, but the fourth annual Collector Car Appreciation Day, July 12, 2013, will be here before we know it. Matt Agosta of Steele Rubber Products prepared the following column right after the holidays, but his message still rings true and gets us in the right frame of mind to celebrate our collective passion.

SEMA Member News—March/April 2013 

Collector Car Appreciation Day

 

The ARMO Hot Products Showcase provides direct product exposure to more than 100,000 end users of restoration products at the annual Spring Carlisle Swap Meet and Car Auction.

The SEMA Businesswomen’s Network: Access to Success

By Marla Moore and Nan Gelhard In 1993, a small group of the automotive specialty-equipment industry’s businesswomen transformed the SEMA Women’s League, a group catering to the wives of SEMA exhibitors, into the SEMA Businesswomen’s Network (SBN). They became a group focused on women’s success in the automotive aftermarket.

SEMA Member News—March/April 2013  

The SEMA Businesswomen’s Network: Access to Success

By Marla Moore and Nan Gelhard

UPS Delivers Enhanced Benefits to SEMA Members

Running a business can be tough going these days. Your membership in SEMA is an important ally, and now it’s an even stronger force with enhanced SEMA-member benefits from UPS. SEMA members can now enjoy exclusive discounts on UPS services and solutions that can help to streamline and expand operations while trimming time, waste and expense. Members also enjoy significant discounts on package deliveries and export rates as well as UPS freight.

SEMA Member News—March/April 2013

UPS Delivers Enhanced Benefits to SEMA Members

 

 SEMA members can now enjoy exclusive discounts on UPS services and solutions that can help to streamline and expand operations while trimming time, waste and expense.

Better Merchandising Leads toBetter Sales...and Profits

By Wayne Williams I couldn’t help but notice how nicely merchandised the Starbucks Coffee Shops were this past holiday season. Again this year, my wife and I did the Christmas shopping together, and because my wife is a happier shopper when she has a Starbucks coffee in her hand, we visited a number of locations.

SEMA Member News—March/April 2013  

Better Merchandising Leads toBetter Sales...and Profits

By Wayne Williams

Marketing for Small Business, Part III

By Regis Finn We discussed the importance of attending consumer-based shows and events in the May/June 2012 issue of SEMA Member News and inexpensive ways to promote a business on the web in the November/December 2012 issue. In this third installment, we’ll discuss the need or lack of need for print material for a small business.

SEMA Member News—March/April 2013 

Marketing for Small Business, Part III

Print Material

By Regis Finn

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