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ETTN Takes a Field Trip to the Consumer Electronics Show

By Regis FinnThe Emerging Trends & Technology Network (ETTN) is still a relatively new SEMA network, but the group’s stated mission is to educate members about the latest trends, including those in marketing. One way the network accomplishes this objective is by sharing with members the way other industries operate and display at conventions and trade shows.
SEMA Member News—July/August 2014

ETTN Takes a Field Trip to the Consumer Electronics Show

By Regis Finn

WTC Benefits Keep Growing

Vehicle Dynamics for the Wheel and Tire IndustryThe partnership between SEMA and the Clemson University International Center for Automotive Research (CU-ICAR) is producing a great new resource for the wheel and tire industry. The Wheel & Tire Council (WTC) and CU-ICAR have been collaborating since 2013 on a vehicle dynamics research project studying the effects of plus-sized wheels and tires on the ’13 Ford F-150. Using advanced simulation models, researchers have been able to quantify the effects of various wheel/tire combinations on key areas of consumer priorities: routine and emergency handling, steering feel, ride comfort and various subsets of those categories.
SEMA Member News—July/August 2014

WTC Benefits Keep Growing

Vehicle Dynamics for the Wheel and Tire Industry
 

A partnership with CU-ICAR has given WTC members access to information and research that can assist in product development.</p></td></tr></tbody></table>  </div>

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PRO to Focus on Sales and Product Development Resources

Look to the FutureOn the morning of July 16, 2014, SEMA-member restylers, accessory manufacturers and retailers—all of whom are involved in the restyling industry—are invited to gather at the SEMA Garage–Industry Innovations Center in Diamond Bar, California, to discuss the current state of the industry and explore new opportunities for the future. This annual Professional Restylers Organization (PRO) long-range planning meeting is a chance for all employees of PRO-member companies and potential members to network and discuss industry-related issues. Attendees can help determine the focus and direction of the council for the next year and beyond.
SEMA Member News—July/August 2014

PRO to Focus on Sales and Product Development Resources

Look to the Future
 

The Auto Dealer Track educational program will return for the 2014 SEMA Show.

A Few Words With the MPMC Chairand Chair-Elect

Following its most recent election cycle, the Motorsports Parts Manufacturers Council (MPMC) will soon install new leadership. Rich Barsamian, vice president for sales and marketing at GT Performance Products LLC, will take over the chair position, and Chris Douglas, marketing director for COMP Performance Group, was chosen to serve as chair-elect. Each laid out his goals for the group in recent interviews with SEMA Member News.
SEMA Member News—July/August 2014

A Few Words With the MPMC Chairand Chair-Elect

 

Rich Barsamian, vice president for sales and marketing at GT Performance Products LLC and MPMC chair.</p></td></tr></tbody></table>  </div>

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LTAA: Connect and Engage

As always, summer is a busy time in the automotive industry, and members of the Light Truck Accessory Alliance (LTAA) council will be making the most of the sunshine and warm temperatures to accomplish projects and strengthen their businesses.
SEMA Member News—July/August 2014  

LTAA: Connect and Engage

As always, summer is a busy time in the automotive industry, and members of the Light Truck Accessory Alliance (LTAA) council will be making the most of the sunshine and warm temperatures to accomplish projects and strengthen their businesses.

A Year of New and Improved Programs for HRIA

The hot-rod market is reminiscent of a time gone by, but it’s really an industry committed to giving new life to time-tested vehicles. The Hot Rod Industry Alliance (HRIA) continues to break new ground for the niche in the resources it offers and approaches it tries. While 2014 has already been a year of fresh ideas, there’s more excitement in store.
SEMA Member News—July/August 2014

A Year of New and Improved Programsfor HRIA

2014 Education Day a Success
 

Education Day presenters share their knowledge about products, installations and vehicle systems in a relaxed environment.

Getting to Know the ARMO Chair and Chair-Elect

The Automotive Restoration Market Organization (ARMO) will install new leadership following its most recent election cycle. Dennis Roberts, vice president of Distinctive Industries, will take over the chair position, and Erika Wiesman, the owner of Hydro-E-Lectric Inc., was selected as chair-elect. They laid out their backgrounds and plans in recent interviews with SEMA Member News.Roberts has been involved in the restoration industry for more than 30 years after having been introduced to musclecars in 1970 through a ’70 Trans Am owned by a friend of his older sister. He bought a ’67 GTO as his first car in 1974 at the height of the gas shortage and became a hands-on restoration enthusiast for life.
SEMA Member News—July/August 2014

Getting to Know the ARMO Chair and Chair-Elect

 

Dennis Roberts, vice president of Distinctive Industries and ARMO chair.
Dennis Roberts, vice president of Distinctive Industries and ARMO chair. 

The Most Important Lessons I’ve Learned About Selling for a Living

By John ChapinAfter more than 26 years as a successful salesperson, here is what I know to be true about sales. Lesson #1: If you’re looking for a 9 to 5 job with safety and security, sales is not for you. Sales really is the hardest high-paying work or the easiest low-paying work. Top salespeople are extremely hard workers; they get in early, stay late, and most work on weekends. Top salespeople go above and beyond, answer their phones off-hours and are always ready to respond at a moment’s notice.
SEMA Member News—March/April 2014  

The Most Important Lessons I’ve Learned About Selling for a Living

By John Chapin, www.completeselling.com

Trending: The Importance of Blogging

By Regis FinnThe word “blog” originates from the word “weblog” (web log). In its simplest form, you can look at it as a digital online journal or a diary, but it can directly affect how high your webpage ranks. Here are some key points to keep in mind when writing blogs...
SEMA Member News—March/April 2014

Trending: The Importance of Blogging

By Regis Finn

Engaging the Customer in a Media-Saturated World

The term “engaging the customer” has been diluted with attention, but it’s more than a buzzword or concept; it’s the most important activity in a business. The definition of engage is “to bind by a promise.” Real engagement is about commitments and obligations. Interesting that Webster’s Dictionary defines engagement as “an arrangement to go somewhere”—to go somewhere like a business, a service outlet or a place to buy products.
SEMA Member News—March/April 2014

Engaging the Customer in a Media-Saturated World

By Wayne Williams

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