Member News

Syndicate content

Sales Lessons From “Secretariat”

The recent running of the Triple Crown horse races reminded me of Secretariat, perhaps the most famous horse ever and winner of the Triple Crown back in 1973. If you haven’t seen the 2010 movie Secretariat, you need to. Both inspirational and motivational, the film provides us with some great sales and life lessons. Perhaps even more are found in the lives of the jockey, Ronnie Turcotte; the trainer, Lucien Laurin; and especially the owner, Penny Chenery.
SEMA Member News—September/October 2014

Sales Lessons From “Sec

ETTN to Join Forces With YEN at the SEMA Show

For the first time, the Emerging Trends and Technology Network (ETTN) will partner with SEMA’s Young Executives Network (YEN) to host an after-hours reception for members at the SEMA Show. By holding the event in conjunction with YEN, ETTN hopes to provide its members with an opportunity to connect with others outside of the network. Since there is quite a bit of crossover in membership between the groups, a joint networking event is a natural fit.
SEMA Member News—September/October 2014

ETTN to Join Forces With YEN at the SEMA Show

Meet the New WTC Select Committee Members

On July 1, two freshman members were elected to the Wheel & Tire Council (WTC) select committee. SEMA Member News interviewed Gavin Horlick of Voxx Wheel and Cheralyn Hale of Achilles Tire to learn more about their industry backgrounds and goals for their terms. SEMA Member News: What is your history in the industry and in the council?
SEMA Member News—September/October 2014

Meet the New WTC Select Committee Members

Three Tips for Using SEMA’s Professional Development Tools

A key to developing a motivated team is growing the talent that’s already in the pool. The goal of the SEMA Education Institute (SEI) is to lead the industry by offering a variety of tools to help members continue learning throughout every stage of their career paths.
SEMA Member News—July/August 2014

Three Tips for Using SEMA’s Professional Development Tools

 

SEMA offers tools for professional development at the SEMA Show and throughout the year.</p></td></tr></tbody></table>  </div>

      <div class=

Beyond the Résumé—Preparing for a Career in the Automotive Specialty-Equipment Market

Ask professionals across the industry what they need in an employee, and they will give an assortment of answers depending on their niche and role within a company. Some employers look for a certain skill set. Often, this expertise is very specific and, as a result, elusive in the applicant pool. Tray Smith’s mail-order company, H&H Classic Parts, is like many retail businesses in that it depends on a strong sales team. Finding the right fit is not always as easy as it sounds, however.
SEMA Member News—July/August 2014

Beyond the Résumé—Preparing for a Career in the Automotive Specialty-Equipment Market

Ask professionals across the industry what they need in an employee, and they will give an assortment of answers depending on their niche and role within a company. Some employers look for a certain skill set. Often, this expertise is very specific and, as a result, elusive in the applicant pool.

Second Annual SEMA Launch Pad Presented By YEN

After the success of last year’s Launch Pad competition, SEMA is excited to announce that the contest will return for a second year at the 2014 SEMA Show in Las Vegas. Sponsored by the Young Executives Network (YEN), the SEMA Launch Pad offers innovators under the age of 40 an industry platform to showcase their businesses and win a significant package to help them market a new automotive product or service.
SEMA Member News—July/August 2014  

Second Annual SEMA Launch Pad Presented By YEN

 

Five 2014 Launch Pad contestants will compete for a significant package of awards in a final evaluation by industry professionals at a live event during the SEMA Show</p></td></tr></tbody></table>  </div>

      <div class=

Becoming an Effective Leader

By Gigi HoWhether it’s leading a small group, a department or an entire company, effective leaders draw upon their own unique journeys for developing keys to success. While there is no single formula, some of the most successful women in leadership positions today share some core values that can be applied to any company atmosphere. Here’s a look at two rising leaders in the industry and their takes on leading effectively.
SEMA Member News—July/August 2014  

Becoming an Effective Leader

By Gigi Ho

How to Get the “Wow” Response From Customers

By John ChapinThe e-mail came in at 9:07 p.m., and I responded immediately. The customer’s response: “Wow! That was quick. Thanks. Trying to get my staff to deliver those ‘wow’ moments myself.”These days, it’s easier than ever to create the “wow” response with customers, mostly because customer service, follow-up and all related business protocols leave so much...
SEMA Member News—July/August 2014  

How to Get the “Wow” Response From Customers

By John Chapin, www.completeselling.com

The e-mail came in at 9:07 p.m., and I responded immediately. The customer’s response: “Wow! That was quick. Thanks. Trying to get my staff to deliver those ‘wow’ moments myself.”

ETTN Takes a Field Trip to the Consumer Electronics Show

By Regis FinnThe Emerging Trends & Technology Network (ETTN) is still a relatively new SEMA network, but the group’s stated mission is to educate members about the latest trends, including those in marketing. One way the network accomplishes this objective is by sharing with members the way other industries operate and display at conventions and trade shows.
SEMA Member News—July/August 2014

ETTN Takes a Field Trip to the Consumer Electronics Show

By Regis Finn

WTC Benefits Keep Growing

Vehicle Dynamics for the Wheel and Tire IndustryThe partnership between SEMA and the Clemson University International Center for Automotive Research (CU-ICAR) is producing a great new resource for the wheel and tire industry. The Wheel & Tire Council (WTC) and CU-ICAR have been collaborating since 2013 on a vehicle dynamics research project studying the effects of plus-sized wheels and tires on the ’13 Ford F-150. Using advanced simulation models, researchers have been able to quantify the effects of various wheel/tire combinations on key areas of consumer priorities: routine and emergency handling, steering feel, ride comfort and various subsets of those categories.
SEMA Member News—July/August 2014

WTC Benefits Keep Growing

Vehicle Dynamics for the Wheel and Tire Industry
 

A partnership with CU-ICAR has given WTC members access to information and research that can assist in product development.</p></td></tr></tbody></table>  </div>

      <div class=

Add to calendar