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Google Series: Using Google Analytics

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Thursday, August 4, 2011; Presented by Courtney Khademi, Google

You’re investing a lot of time and resources into your online marketing efforts. You’ve got landing pages, key words, videos, social networking, online ads. But at the end of the day, are you hitting your goals? How much of your efforts are translating into conversions and ultimately sales? Are you using the best possible data?

Join Google staffer, Courtney Khademi, for a SEMA Education Institute (SEI) webinar as she does a walk-through of Google Analytics, a powerful and free tool that can give you insight into your web traffic and evaluate your marketing effectiveness. During this session, Courtney will walk through the key features of Google Analytics and how use them to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.

Since joining Google, Courtney’s work has focused on partnering with Google’s clients on the strategic development of their online advertising. She specializes in Google Analytics and its application to the optimization of search engine and display marketing.

Metrics are essential to the success of your company’s online efforts. Don’t miss this incredible opportunity to learn directly from Google about the effective use of their free analytics tool. Join SEI and Google on Thursday, August 4, at 10:00 a.m. Pacific/1:00 p.m. Eastern for this informative webinar.

Download files in this product: PDF, MP3

SEMA Members may get this content for free!

Regular Price:

$19.99

Email Marketing 201

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Thursday, July 21, 2011; Presented by: Michael Kelly, ClickMail Marketing

Year after year, email continues to be a powerful marketing and sales tool with a high return on investment. You’ve mastered the fundamentals but now you want to take your email campaigns up another notch---and fully leverage this important medium.

Join Michael Kelly, ClickMail Marketing, as he discusses more advanced email techniques. Michael brings more than 20 years experience in the telecommunications and messaging industries and is one of the founders of ClickMail. During this session Michael will discuss:

• Life-cycle and drip-marketing email strategies
• Integrating email with social media
• White lists, black lists and other considerations
• Email for mobile phones
• Smart strategies for A/B split testing

Download formats in this product: Windows Media Video (WMV), Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), MP3.

SEMA Members may get this content for free!

Regular Price:

$19.99

Email Marketing 101

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Thursday, June 9, 2011; Presented by: Michael Kelly, ClickMail Marketing

Email gives you the opportunity to reach a large, targeted group of customers and prospects at a relatively low cost. It delivers the highest ROI of all direct marketing channels. When done right, email can be an extremely effective marketing tool. When done wrong, it can be detrimental to your company and brand.

SEMA Members may get this content for free!

Regular Price:

$19.99

Online Video Production - Preparing to Shoot

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Thursday, May 12, 2011; Presented by: DC Chavez, Matt Martelli (Mad Media), Josh Martelli (Mad Media) and Eric Schumacher (powerTV Media)

POWERED BY THE SEMA BUSINESSWOMEN'S NETWORK (SBN)

SEMA Members may get this content for free!

Regular Price:

$19.99

Local Search - Free & Low-Cost Strategies to Get New Customers from the Web

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Thursday, March 17, 2011; Presented by: Jennifer Brunacini, WebVisible, Inc.

Search for yourself on Google, Yahoo! and Bing. Can you find your business listed? Now search again for your type of business and location, such as “racing parts Los Angeles.” Does your business appear in the search engine results page? If your business listing or ad appears and looks great---then congratulations, you’re ahead of the crowd! If you’re like millions of other businesses that cannot be found on search engines, learn several of the free and inexpensive ways to promote your business on search engines, with compelling and measurable results!

SEMA Members may get this content for free!

Regular Price:

$19.99

9 Killer Facebook Advertising Tips

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Thursday, March 3, 2011; Presented by: Bill Leake, Apogee Results

500+ million people all around the world are actively using Facebook to stay connected and growth their relationships. 50% of active users log on to Facebook in any given day spending over 700 BILLION minutes per month on the social network---more than any other website in the world! Facebook advertising can provide an extraordinary opportunity for your company to connect with customers and prospects using precisely targeted ads to reach your exact target audience. Are you leveraging the platform effectively?  Or are you letting your competitors grab this new high ground?

SEMA Members may get this content for free!

Regular Price:

$19.99

10 Steps to Making Marketing & Sales Best Friends

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Thursday, February 17, 2011; Presented by: Kevin Joyce, MarketSource

True Story: Sales reps call the first 10 of the 100+ leads marketing collects from an event; nine voicemails are left, no calls returned…and the sales reps move on.

The Result: Sales thinks marketing doesn’t understand their needs. Marketing spent $10,000 on an event with wasted leads. And the rift between sales and marketing grows wider.

SEMA Members may get this content for free!

Regular Price:

$19.99

Social Media Trends for Business in 2011

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Thursday, February 3, 2011; Presented by: Tanaka, PostRelease and Hallie Janssen, Anvil Media

SEMA Members may get this content for free!

Regular Price:

$19.99

5 Tips to Improve Your Website Now

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Thursday, September 30, 2010; Presented by: Craig Cervenka, PowerSports Network

SEMA Members may get this content for free!

Regular Price:

$0.00

Connect with Customers on Blogs: What You Need to Know

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Thursday, September 9, 2010; Presented by: Rick Calvert, BlogWorld Expo

Blogs have revolutionized commerce. Blogs – web logs – allow companies to directly address current customers while also developing new business, explaining product benefits and answering customer questions. Blogs are cost-effective, generate “buzz” about your business, build brand loyalty and position the blogger as an expert in the field.

SEMA Members may get this content for free!

Regular Price:

$19.99

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