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Take Your SEO to the Next Level

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Thursday, May 10, 2012; Presented by: Leisa Hall, Anvil Media Inc.

When potential customers search online for parts and accessories, are they finding your company? Have you fully optimized your website? The world of online search is constantly changing. It's critical that you are up-to-speed on the latest techniques to insure that your company ranks as a top search result. Join us, along with presenter Leisa Hall, Anvil Media Inc, as we dive into the topic of SEO. During this session we will cover:

  • The importance of content
  • Keywords and on-site placement
  • How links effect optimization
  • Social influence
  • What NOT to do
  • Tracking your SEO

Hall has been developing strategy for search engine marketing campaigns at Anvil since 2004. Seasoned in organic search engine optimization, social media strategies, and paid search, her expertise is in driving online paid media strategy for ecommerce for businesses of all sizes. Learn how to stand out from the online crowd.

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SEMA Members may get this content for free!

Regular Price:

$19.99

The Road to Customer Service Excellence: From the Mom & Pop Store to the Nordstrom Way

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Monday, January 26, 2012; Presented by: Robert Spector, Robert Spector Consulting

Robert Spector has been involved in customer service since the age of 13, when he first went to work in his mother and father’s butcher shop. Working alongside his parents, he learned firsthand what it takes to take care of customers—and to keep them loyal. Those lessons inspired his latest book, The Mom & Pop Store, which features interviews with successful independent retailers from all over the world. Join Robert and the SEMA Education Institute (SEI), as they bring together the practical wisdom of mom and pop with the sophisticated strategy of Nordstrom, the subject of Robert's bestselling book, The Nordstrom Way.  Robert believes that elements of great customer service are universal, regardless of the size of your organization.

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SEMA Members may get this content for free!

Regular Price:

$19.99

Email Marketing 301

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Thursday, December 08, 2011; Presented by: Grant Johnson, ClickMail Marketing, Inc.

You've got the basics of email marketing dialed in, but how can you take this important marketing and sales tool to the next level? How do you effectively integrate it with your other digital tools? Join the SEMA Education Institute (SEI) and presenter Grant Johnson, ClickMail Marketing, for Email Marketing 301. This session will present advanced email tactics and strategies including:

  • Leveraging dynamic content for greater relevance
  • Integration with web sites, CRM and web analytics tools
  • Multi-channel integration
NOTE: Email Marketing 301 is the third and final installment in SEI's Email Marketing webinar series. Email Marketing 101 and Email Marketing 201 are available in the SEI eLearning Center.

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SEMA Members may get this content for free!

Regular Price:

$19.99

How to Get Your Direct Mail Read, Not Trashed

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Thursday, November 17, 2011; Presented by: Jon Goldman, Brand Launcher

Most Americans sort their mail over the trash. To get your direct mail opened, you need outrageous marketing that will smash through the clutter. Join the SEMA Education Institute (SEI) and presenter Jon Goldman as he explores creative ways to effectively use direct mail.

During this session, Jon will cover: 

  • The 3 R's of direct marketing
  • The 2 things you need to get high response rates, and 
  • The single most important word you should use in your marketing to get prospects to jump at your offer.    

Jon Goldman is the creator of Lumpy Mail®, and he has used it successfully with clients from Häagen-Dazs to the Atlanta Braves. Now you can find out how to use this marketing technique in your own business!

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SEMA Members may get this content for free!

Regular Price:

$19.99

The No B.S. Guide to ROI and Social Media

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Thursday, October 13, 2011; Presented by: Jason Falls

Measuring social media seems daunting to most marketers, but by understanding what social media can do for your business, defining what you want it to do and building a strategy that includes a measurement roadmap, you can track and measure what social media can do. Join the SEMA Education Institute (SEI) and presenter Jason Falls for this FREE informative webinar, Thursday, Oct. 13, at 10:00 a.m. Pacific. Jason will take you through what returns you can get out of social media marketing ... and there's more there than you think!

Jason Falls is one of the leading thinkers, strategists and public speakers in the social media marketing, digital marketing and online communications industries. He is the author of the noted industry blog SocialMediaExplorer.com, a fixture at or near the top of the AdvertisingAge Power 150 Marketing Blogs list and is responsible for ExploringSocialMedia.com, a learning community for digital and social media marketing, online communications and technology. He will be a featured presenter at the SEMA Online Marketing Conference during the annual SEMA Show in Las Vegas.

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SEMA Members may get this content for free!

Regular Price:

$19.99

TPMS 101 - Identifying and Understanding the Opportunity

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Thursday, September 29, 2011; Presented by: Russ Fuller, Revolution Supply Inc.

TPMS 101 is a fast paced, interesting, and informative webinar that provides industry insights into identifying and maximizing selling opportunities. Uncover simple and practical sales strategies that will allow you to comfortably capitalize on this untapped revenue stream. TPMS 101 will provide attendees with: 

  • History, Trends, and Opportunities
  • Vehicle Inspection Practices
  • Technical Know-How
  • Tools & Resources
  • Sales Strategies 

Downloads in this product: MP3, WMV, PDF

SEMA Members may get this content for free!

Regular Price:

$19.99

How to Fast Track Your Facebook Page: 5 Proven Strategies to Grow Your Fans

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Thursday, September 15, 2011; Presented by: Amy Porterfield, co-author of Facebook Marketing All-In-One for Dummies

There are hundreds of ways you can increase your Facebook fan base, but you only have so much time in the day! To cut through all the noise online and get real results, learn 5 proven strategies that will attract high-quality fans who have a genuine interest in your business.

Join the SEMA Education Institute (SEI) and presenter Amy Porterfield for a webinar as we take a deep dive into the topic of how to effectively grow your fan base. Presenter Amy Porterfield is the co-author of Facebook Marketing All-In-One for Dummies. She’s been in the marketing arena for over 11 years where she worked with Harley-Davidson Motorcycles and also spent 6 years working along side Anthony Robbins as the Director of Content Development. Amy is also a featured presenter at the 2011 SEMA Online Marketing Conference.

Downloads in this product: MP3, WMV, PDF

SEMA Members may get this content for free!

Regular Price:

$19.99

Google Series: Understanding Your Customers

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Thursday, September 1, 2011; Presented by: Linda Boudiab, Google

Gone are the days of developing a marketing message and hoping it will engage your customers. In this digital age, you can measure interest and fine tune your strategy quickly to make sure you are hitting your target. Join the SEMA Education Institute (SEI) and Google staffer Linda Boudiab, on Thursday, September 1, at 10:00 a.m. (Pacific), as we learn about Google Insights for Search and Global Market Finder. These two tools can help you understand when and how your users find information about you on Google. We'll talk about ways you can understand regional and global interest in your particular segment of the automotive aftermarket. We'll also show you how to monitor online trends----to keep you informed of web interest for your business or products.

As a valuable leader on Google's Account Acceleration Program (AAP) team Linda Boudiab helps Automotive advertisers develop digital marketing strategies across platforms to connect with consumers. In her previous role as Analysis Manager for the Automotive & Entertainment Verticals, Linda developed data insights including query trends, search benchmarks and growth opportunities across both industries. 

Download this webinar to explore best practices for using Google Insights for Search and Global Market Finder.

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SEMA Members may get this content for free!

Regular Price:

$19.99

Google Series: Using YouTube to Sell Parts & Accessories

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Thursday, August 18, 2011; Presented by: William Ponkowski, YouTube

Video can be a powerful marketing and sales tool for businesses of every size. YouTube is a forum for people to connect, inform, and inspire others, and acts as a distribution platform for original content creators and advertisers large and small.

Learn how to use online video, such as informative how-to-demonstrations, to promote the sale of parts and accessories. Join the SEMA Education Institute (SEI) and YouTube expert, William Ponkowski, as he leads an exciting exploration of YouTube.  Come learn how to connect with your customers using cutting-edge media.

In this webinar, we will focus on: 

  • Impact of Online Video on the Auto Industry
  • 3 Steps to Success on YouTube
  • Understanding and Acting on Data from YouTube Insights
  • Opportunity for Q&A 

Ponkowski, a YouTube Specialist in the auto industry, brings a unique perspective as a Google staffer with an automotive background. Be sure and join SEI and Ponkowski on Thursday, August 18, at 10:00 a.m. Pacific/1:00 p.m. Eastern for this enlightening webinar on the effective use of YouTube for your business.

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SEMA Members may get this content for free!

Regular Price:

$19.99

Google Series: Using Google Analytics

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Thursday, August 4, 2011; Presented by Courtney Khademi, Google

You’re investing a lot of time and resources into your online marketing efforts. You’ve got landing pages, key words, videos, social networking, online ads. But at the end of the day, are you hitting your goals? How much of your efforts are translating into conversions and ultimately sales? Are you using the best possible data?

Join Google staffer, Courtney Khademi, for a SEMA Education Institute (SEI) webinar as she does a walk-through of Google Analytics, a powerful and free tool that can give you insight into your web traffic and evaluate your marketing effectiveness. During this session, Courtney will walk through the key features of Google Analytics and how use them to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.

Since joining Google, Courtney’s work has focused on partnering with Google’s clients on the strategic development of their online advertising. She specializes in Google Analytics and its application to the optimization of search engine and display marketing.

Metrics are essential to the success of your company’s online efforts. Don’t miss this incredible opportunity to learn directly from Google about the effective use of their free analytics tool. Join SEI and Google on Thursday, August 4, at 10:00 a.m. Pacific/1:00 p.m. Eastern for this informative webinar.

Download files in this product: PDF, MP3

SEMA Members may get this content for free!

Regular Price:

$19.99

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