Marketing Advertising PR Webinar

Syndicate content

Webinar: Exhibitor Series - Are You Prepared? Last-Minute Webinar for First-Timers

About this product:

Thursday, September 19, 2013; Tom Gattuso, SEMA; Eric Hoffend, Freeman

Exhibiting at the SEMA Show takes some planning and preparation, and there are a number of details that may not occur to a first-timer until just a few weeks before the doors open. The Show organizers have put together a webinar—an online seminar that requires only a computer and an Internet connection for participation—designed to answer some of the most frequently asked logistical questions. They include what to do when you arrive at your hotel, how and where to arrange transportation, parking while at the Show, moving in and moving out, taking care of yourself, eating well and much more.

Download files in this product: PDF, WMV, MP3

SEMA Members may get this content for free!

Regular Price:

$19.99

Webinar: Exhibitor Series - Everything You Need to Know About Exhibiting at the 2013 SEMA Show

About this product:

Thursday, August 15, 2013; Tom Gattuso, SEMA; Jennifer Carr, CEM, ConvExx

Learn from the experts! Discover the most efficient way to prepare for the 2013 SEMA Show and manage your booth space. Show Director Tom Gattuso and Jennifer Carr, director of operations for ConvExx, the company that manages the SEMA Show, will present a comprehensive webinar that will guide exhibitors through everything from basic set-up to little-known tips on getting the best return for your SEMA Show investment. Participation requires only a computer and an Internet connection.

This webinar will thoroughly cover the online exhibitor manual, Show hours, frequently asked questions, booking hotels, where to park, using press releases and other means to promote a booth, publicizing celebrity appearances and using the online exhibitor directory to bring buyers to your space.

The webinar will also cover how to order booth materials such as carpeting and rental exhibits as well as contracting for electrical service and the best ways to transport freight to and from the Show. Carr and Gattuso will explain how to use official SEMA Show contractors to obtain best pricing for floral arrangements, buyer lists, lead-retrieval systems, audiovisual equipment, computers, security and more. 

Download files in this product: PDF, WMV, MP3

SEMA Members may get this content for free!

Regular Price:

$19.99

Webinar: Capture Your Competitors' Customers and Keep Them

About this product:

Thursday, December 6, 2012; Christine Corelli, Christine Corelli & Associates, Inc.

Where can you find more customers? If you've been chasing some of your competitors' customers for a while, you already know that bringing new customers into your fold is not an easy task. Join the SEMA Education Institute (SEI) and author Christine Corelli for "Capture Your Competitors' Customers and Keep Them".

Based on Christine's newest book release of the same title, this presentation will identify real world strategies and tactics of smart businesses and sales professionals who have successfully swayed customers over to their place of business, gained market share, and obtained the highest levels of customer loyalty.

Learn: 

  • Proven selling techniques for today's new and often ruthless business arena where new customers are up for grabs
  • Protect what's yours! How to guard your own customers from predators and make them — and therefore yourself — less vulnerable to your competitors' wiles
  • Gain the very highest levels of customer loyalty and increase sales through a sales-service excellence culture that ensures that you keep your new customers. 

One thing is certain, there is no more business as usual! Join Christine and SEI and learn how to take charge of your own business growth by taking over where your competition has been careless. 

Download files in this product: PDF, WMV, MP3

SEMA Members may get this content for free!

Regular Price:

$19.99

Webinar: Exhibitor Series - How to Get the Most Results From Your Trade Show Experience

About this product:

Thursday, October 11, 2012; Presented by: Tom Marx, The Marx Group

The week after the SEMA Show is a prime opportunity to generate results from your marketing and sales efforts. With a bundle of leads--vendors, customers, prospects, media reps and industry peers--the week following the show is a crucial time for follow-up. Join Tom Marx, The Marx Group, and the SEMA Education Institute (SEI) for a session that will help you learn how to make good on all of your company promises with the delivery of sales material, products, technical advice and so on. To obtain the greatest return on your investment, a post-show strategy is necessary. From the development of a trade show lead form to a timetable for response, we will present some quick and easy tools that will help you turn leads into sales. Don't leave your SEMA Show strategy to chance! Join Tom Marx and SEI and nail down your post-show strategy. 

Download files in this product: PDF, WMV, MP3

SEMA Members may get this content for free!

Regular Price:

$19.99

Webinar: Retail Sales - Make The Most Out of This Year's Holiday Season!

About this product:

Thursday, September 27, 2012; Presented by: Bob Negen, WhizBang! Training

The holidays are an important selling opportunity. Are you fully leveraging this crucial sales season? Join Bob Negen, WhizBang! Training and the SEMA Education Institute for this fun, lively webinar and you'll learn how to make the most of this important selling season. During this webinar you'll learn:

  • How to stretch the holiday season by a full 3 weeks 
  • The secret to finding the best part time, seasonal help 
  • A KILLER promotion to drive tons of traffic the last 2 weeks of the season
  • And much, much more! 

Bob Negen is a highly sought-after public speaker, retail expert and bestselling author. His company, WhizBang! Training, is a leader in the field of training independent retailers to run successful stores. Make sure you've got your holiday sales strategy in place!

Download files in this product: PDF, WMV, MP3

SEMA Members may get this content for free!

Regular Price:

$19.99

Webinar: Exhibitor Series - It Isn’t Rocket Science, It’s Tougher

About this product:

Thursday, September 13, 2012; Presented by: Susan Schwartz, CEM, ConvExx

Preparing for the SEMA Show is a tremendous task with many details and deadlines. Join the SEMA Education Institute (SEI) and SEMA Show Management for this session. It is specifically designed for SEMA Show exhibitors and will cover:

  • Planning
  • Ordering
  • Marketing
  • Staffing
  • Selling
This session will better equip you to navigate the exhibitor website, order show services and develop your overall show presence---including how to stand out from the crowd! SEMA Show Management will show you how to do it right and do it better!

Download files in this product: PDF, WMV, MP3

SEMA Members may get this content for free!

Regular Price:

$19.99

Webinar: The Psychology of Search & The Findability Formula - What is Really in the Mind of the Online Searcher?

About this product:

Thursday, August 30, 2012; Presented by: Heather Lutze, Findability Consulting

To succeed in any business, you have to attract the right customers and persuade them to buy. But on the Internet, people only see what the search engines point to, and competition for top spots is fierce. So how do you ensure that your business gets found when prospects are searching for solutions? What are they really thinking BEFORE they search and what motivates them to buy on your site?

Join Heather Lutze, Findability Consulting, and the SEMA Education Institute (SEI) as they explore the psychology of search. Your head will be buzzing with new ideas and a greater understanding of how search engines find you, including what tangible steps you can take to direct a successful online marketing campaign. This presentation is about the underlying strategy, tactics and tools you can use to successfully market your business and get found online, through a combination of strategies such as SEO, PPC and social media. This is the Findability Formula – a holistic approach to dominating search results and market share online.

This presentation will give you a preview of the SEMA Online Marketing Conference program by Heather Lutze:

  • How to get found online with the "Findability Formula"
  • How to find keywords and optimize your search results
  • Overview of the materials that will be covered more in-depth at the SEMA Online Marketing Conference

Don't miss this opportunity to gain a greater understanding of the psychology of search.

Download files in this product: PDF, WMV, MP3

SEMA Members may get this content for free!

Regular Price:

$19.99

Webinar: Exhibitor Series - 25 Tips Guaranteed to Make Your SEMA Show Profitable

About this product:

Thursday, August 16, 2012; Presented by: Chuck Schwartz, ConvExx

Exhibiting at the SEMA Show is an important investment. Is your company prepared for the show? Join the SEMA Education Institute (SEI) and Executive Show Manager, Chuck Schwartz, for a session specifically designed for SEMA Show exhibitors. This webinar will cover:

  • Your overall show plan
  • Staff preparation and training
  • Pre-show marketing
  • Display development

Whether you are a small company or a large company, veteran exhibitor or first-timer, you don't want to miss this opportunity to increase your knowledge and prepare for a successful show.

Download files in this product: PDf, WMV, MP3

SEMA Members may get this content for free!

Regular Price:

$19.99

Effective Mobile Marketing

About this product:

Thursday, July 19 2012; Presented by: John McPhee, Formic Media

By 2014, the mobile Internet is predicted to take over desktop Internet usage. Is your company prepared for the Internet Revolution? Join the SEMA Education Institute (SEI) and presenter John McPhee, Formic Media, Inc., for a webinar dedicated to mobile marketing best practices.

This session will cover:

  • Mobile growth & trends
  • Mobile website optimization
  • Mobile advertising
  • Local Mobile
  • Future of Mobile 

Mobile marketing has become a significant way to engage your customers. Learn how your company can effectively integrate mobile marketing into your overall marketing program. 

Download files in this product: PDF, WMV, MP3

SEMA Members may get this content for free!

Regular Price:

$19.99

Pinterest: The Basics & Beyond

About this product:

Thursday, July 5 2012; Presented by: Natalie Carmolli, WhizBang! Training

Think you don’t have time for Pinterest? Think again...

By now you've probably heard of the newest social media craze, Pinterest... It’s visual, interesting, and highly engaging. If you’re not using Pinterest, you’re missing out on a very powerful social media tool that has the potential to impact your business for the better.

You can spend hours on Pinterest, but you don't have to.

It's easy to feel overwhelmed with the pace and demands of social media--and adding yet another site to your already long list of things that need your daily attention seems daunting. But Natalie Carmolli from WhizBang! Training can show you how to get a Pinterest account up and running and maintain it quickly and easily.

Join Natalie for this practical, to-the-point webinar for Pinterest users in business. Learn how your business can use this visual medium to market your products.

Download files in this product: PDF, WMV, MP3

SEMA Members may get this content for free!

Regular Price:

$19.99

Add to calendar