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SEMA PADI: Wheel Purchase Plans Are Up

After two months of growth, the SEMA Performance Parts and Accessories Demand Index (PADI) dropped 13 points in March, decreasing from 43 in February to 30 this month. For now, 8% of adult American drivers indicated that they had plans to purchase specialty-equipment products sometime within the next three months.

However, a dramatic jump in wheel, tire and/or suspension purchase plans by 18–24-year-old consumers helped to keep the SEMA PADI from a further decline.

Think Global to Build Electric Vehicles, Facilities in United States

Norwegian electric-vehicle (EV) maker Think Global has aspirations of expanding into the U.S. market. Although the company is presently feeling the burdens of a sour global economy, they are motivated to expand operations into North America. Managers for the brand have announced their intention to build a technical center and manufacturing plant as early as 2010.

Industry Retailers Report In: How Do You Compare?

The SEMA financial benchmarking program has been launched and is providing data for the industry. The focus this week is on jobbers/retailers. Following are a few nuggets gleaned from the responses for the month of January 2009.

Nearly 26% of responding jobbers/retailers say that they expect business to be up for the next three months compared to last year. We’ve heard from of number of industry executives that the first half of last year was pretty good. If that’s true and expectations come true, the first quarter of 2009 may be reasonably good.

Used Market Can Provide New Customers

Decades ago, the traditional business of selling used cars was most well associated with dishonest car salesman pitching old rust-buckets in leisure suits to college students and high school teens. During the past two decades, dealerships began to understand the value of trade-ins and undertook efforts to revolutionize the perception.

Research and Development

  • Measuring Sessions
  • Technology Transfer Program
  • OEM Tech Talks
  • Rapid Prototyping Service

Research

Determine the size of a potential market, gain insight into your customers’ buying habits and find out who’s buying what and from where by accessing SEMA’s market research. Developed specifically for the automotive specialty-equipment industry, SEMA market research is used to make smarter business decisions—quickly, easily and affordably. New reports are introduced on a regular basis and available to members through an exclusive area of the SEMA website at www.sema.org/research. If you need data, just ask the SEMA Market Research Department. Make SEMA your first call for business information. For more information, call 909/396-0289 x125 or e-mail meganm@sema.org.

SEMA Sport Compact Council Focus Panel - nopi

About this product:

Results of the focus panel held in Atlanta at the NOPI Show, SEMA Research CenterResults of the focus panel held in Atlanta at the NOPI Show.

SEMA Members may get this content for free!

Regular Price:

$19.95

SEMA Street Performance Council Focus Panel

About this product:

Results of the focus panel held at SpoCom in 2008, SEMA Research CenterResults of the focus panel held at SpoCom in 2008.

SEMA Members may get this content for free!

Regular Price:

$19.95

SEMA Sport Compact Council Focus Panel - Englishtown

About this product:

Results of the focus panel held in Englishtown at Old Bridge Township Raceway Park, SEMA Research CenterResults of the focus panel held in Englishtown at Old Bridge Township Raceway Park.

SEMA Members may get this content for free!

Regular Price:

$19.95

2004 Youth Study

About this product:

The SEMA Youth Study concerns what a variety of data tells us about the Gen Y band and specialty equipment activity. Gen Y consumers born 1977-1995 represent a market influx of over 70 million consumers; Gen Y has a high minority population of 34% versus the 27% in the general population.

SEMA Members may get this content for free!

Regular Price:

$19.95

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