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Reader Feedback: Compact Vehicle Article Revisited

Readers wanted to know more about the distribution of compact car registrations throughout the United States. SEMA Research has followed up with additional insight.

Electric Cars—The Next Big Thing for Specialty Equipment

Ready or not, electric cars are poised to take the automotive market by storm. The auto industry wants to have 1 million plug-ins on U.S. roads by 2015.

Restoration Market Holding Strong

In 2008, the restoration market held its ground and fended off economic troubles.

Which States Have the Most V8s?

If you cater to V8 enthusiasts, are you targeting the right markets?

Vehicle Sales Surprises—How the Landscape is Changing

May sales figures for light duty vehicles have been announced and illustrate the effects of the manufacturer bankruptcies and possibly a long term adjustment in brand market share.

SEMA Benchmarking Program—2009 First Quarter Update

The SEMA Industry Benchmarking Program analyzes sales trends at the manufacturer, retailer and WD levels.

2008—The Perfect Storm With Opportunities

There have been eight rough patches in the marketplace since the automotive specialty-equipment industry began back in the ’30s.

SEMA News - June 2009
RESEARCH

By Jim Spoonhower

 

Industry Leaders Continue to Mine the Markets

There have been eight rough patches in the marketplace since the automotive specialty-equipment industry began back in the ’30s. Each one had its impact on the marketplace, but the entrepreneurs running industry companies managed to weather them and, in some cases, found opportunities. The most recent is probably the harshest of the group, but there is no reason to think that industry leaders will not be able to find their way through it. So what made this time different? The following were a number of contributing factors.

SEMA Demand Index

About this product:

During these tough economic times, forecasting consumer spending helps to focus in on the road ahead. While not being a precise measure of future spending, the SEMA Performance Parts and Accessories Demand Index (PADI) provides marketing planners with a useful tool that estimates future specialty-equipment demand.

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See Where You Are to Understand Where You Are Going

About this product:

The automotive world is in flux. While it is impossible to foresee every wave in the sea change that is upon us, it is imperative that we understand where we are today in order to chart the best course for tomorrow. SEMA’s research reports offer crucial insights into consumer purchase intentions, vehicle registration patterns and market niche trends.

SEMA Members may get this content for free!

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