Market Research

Syndicate content

Industry Trends: How Accessories Influence New Car Sales

About this product:

Thursday, March 31, 2011; Presented by: Gavin Knapp, Senior Market Research Manager, SEMA

A new research study commissioned by SEMA shows that accessories can influence over a million new vehicle purchase decisions every year.  This study provides insights into how new vehicle buyers view accessorization and how this affects their car buying experience.

Gavin Knapp, Senior Manger of SEMA’s Market Research Department, highlights results from a recent study:

SEMA Members may get this content for free!

Regular Price:

$19.99

New Study Confirms Auto Accessories Influence More Than One Million New Vehicle Sales Every Year

The Specialty Equipment Market Association (SEMA), the authoritative source for research, data, trends and market growth information for the specialty auto parts industry, released the results of a new study entitled "Influence of Accessories on New Vehicle Sales." Key findings are that accessories influence more than 1 million new vehicle sales each year, help reinforce customer satisfaction, and can substantially increase sales at the dealership level.  In addition, the study shows that accessorization can influence new car shoppers to choose vehicle platforms that are accessory-friendly, even influencing those who do not actually accessorize their vehicle.

FOR IMMEDIATE RELEASE

Contact:  Della Domingo
909/978-6723
dellad@sema.org

 

Accessories Influence New-Car Sales

About this product:

A new study commissioned by SEMA indicates that aftermarket products influence about a million new-vehicle sales each year. The automotive marketing research and consultancy firm AutoPacific collected and analyzed consumer data to quantify the effect that accessorization has on the sale of new vehicles. The resulting report, “Influence of Accessories on New-Vehicle Sales,” details the findings.

The study looked at the persuasive effects created by accessory products, including which ones are likely to create the greatest influence. 

SEMA Members may get this content for free!

Regular Price:

$1.99

2010 Annual Market Report

About this product:

The SEMA Market Report provides a review of the automotive specialty equipment market, a somewhat difficult to define subset of the much broader automotive aftermarket industry.  Within the specialty sector, SEMA tracks nine primary niches, each of which is broken into three product categories. This report is intended to help SEMA member companies identify opportunities and trends and to make better business decisions by presenting the most complete and accurate data available.

SEMA Members may get this content for free!

Regular Price:

$149.95

2009 SEMA Market Study

About this product:

In 2008, retail sales of specialty automotive products dropped to $31.85 billion. Despite the decline, the market is up 37% compared to ten years in 1999.  This report provides an overall look at the entire specialty-equipment market.  This market is broken down into nine niches, and each niche contains three segments. 

SEMA Members may get this content for free!

Regular Price:

$149.95

2009 SUV and CUV Report

About this product:

2009 SUV and CUV Report, SEMA Research CenterThe light truck market as a whole includes pickup trucks, sport utility vehicles (SUVs), crossover utility vehicles (CUVs) vans and even commercial chassis. When referring to this market SEMA has traditionally limited the scope to pickup trucks, both midsize and fullsize. However, SUVs have been a popular choice for accessorization.

SEMA Members may get this content for free!

Regular Price:

$49.95

The SEMA/AUTOMOTIVE RESEARCH CENTER MPG Challenge 2008

About this product:

Record high gasoline prices were realized during the summer of 2008, with serious ramifications for commuters (especially those with long commutes and/or low mpg vehicles like pickup trucks and SUVs), automobile manufacturers, and the overall economy.

SEMA Members may get this content for free!

Regular Price:

$19.95

Use of Advanced In-Vehicle Technology by Young and Older Early Adopters

About this product:

Adaptive cruise control (ACC) is an in-vehicle convenience feature designed to maintain a set speed and, when applicable, adjust the set speed to maintain a specified distance from a lead vehicle. When following another vehicle, the ACC system will automatically slow down or speed up in responses to changes in the lead vehicle’s speed.

SEMA Members may get this content for free!

Regular Price:

$19.95

2008 Trends and Forecasts - Q4 Update

About this product:

The specialty-equipment industry took a hit in 2008 as consumers scaled back their purchases—new vehicle sales dropped 35% during the third quarter alone, for example—but depending on the type of consumers analyzed, spending varied significantly.

SEMA Members may get this content for free!

Regular Price:

$49.95

Add to calendar