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Industry Trends: Who's Your Target Consumer?

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Thursday, June 7, 2012; Presented by: Gavin Knapp, SEMA Market Research

Who is your target consumer? What motivates them to buy aftermarket parts? SEMA-member companies have asked for more information on specialty-equipment consumers. This year, we kicked off the first in a series of projects designed to uncover and profile sub-groups of consumers within the SEMA market.

SEMA Members may get this content for free!

Regular Price:

$19.99

SEMA Members: Download Your Free 2012 Annual Market Report

The 2012 Annual Market Report, outlining the overall specialty-equipment market, is now available on the research page of SEMA’s website.

Webinar: PR Primer - Promoting Your Brand in the Digital Age

Date: 
May 24 2012 10:00am - 11:00am
Timezone: 
PST
Facility: 
Online
Gone are the days when a single new product announcement sent to magazines will effectively sell your latest parts. Are you relying on outdated techniques to generate publicity?
Presented by: Dan Kahn, Kahn Media Inc.

Gone are the days when a single new product announcement sent to magazines will effectively sell your latest parts. Are you relying on outdated techniques to generate publicity? Join the SEMA Education Institute (SEI) and presenter Dan Kahn, Kahn Media, for a webinar on Thursday, May 24, 10:00 a.m. (Pacific) as they discuss what PR looks like in the digital age. This session will cover:

- Current PR trends
- What a modern new product release looks like
- Tactics to maximize media and consumer buzz

Industry Trends - 2012 Annual Market Study Overview

About this product:

Thursday, April 12, 2012; Presented by: Gavin Knapp, SEMA

The SEMA 2012 Annual Market Study will soon be released. This annual report will help SEMA member companies to better understand the overall specialty equipment market and its components.

SEMA Members may get this content for free!

Regular Price:

$19.99

2011 SEMA Show Opinion Leader Program

About this product:

For the third consecutive year, the Opinion Leader Program was conducted in conjunction with the 2011 SEMA Show in order to keep SEMA-member companies in tune with the current behavior and attitudes of automotive enthusiasts and to increase consumer knowledge on the best that the specialty-equipment industry has to offer.

SEMA Members may get this content for free!

Regular Price:

$200.00

Webinar: Industry Trends - Who’s Your Target Consumer?

Date: 
Jun 7 2012 10:00am - 11:00am
Timezone: 
PST
Facility: 
Online
SEMA member companies have asked for more information on specialty equipment consumers. This year we kicked off the first in a series of projects designed to uncover and profile sub-groups of consumers within the SEMA market.
Presented by: Gavin Knapp, SEMA

Webinar: Industry Trends - 2012 Annual Market Study Overview

Date: 
Apr 12 2012 10:00am - 11:00am
Timezone: 
PST
Facility: 
Online
The SEMA 2012 Annual Market Study will be released the week of April 9th. This annual report will help SEMA member companies to better understand the overall specialty equipment market and its components.

Presented by: Gavin Knapp, SEMA

The SEMA 2012 Annual Market Study will be released the week of April 9th. This annual report will help SEMA member companies to better understand the overall specialty equipment market and its components.

Join the SEMA Education Institute (SEI) and Gavin Knapp, Senior Manager of SEMA’s Market Research Department, on Thursday, April 12, 10:00 a.m. (Pacific) for a webinar that will highlight the results of this recent study.

During this session, you will learn:

2011 SEMA Market Report

The 2011 SEMA Market Report is now available on the association’s website here. This annual report—free to SEMA members and $149.95 to non-members—provides an overview of the specialty-equipment industry through the end of 2010. It also includes five years’ worth of historical information that allows year-over-year comparisons of where the various segments and niches stood as the industry entered 2011.

SEMA News—July 2011

2011 SEMA Market Report

Positive Indicators Bode Well for Industry

By Steve Campbell

Our Annual Market Study Is Out…and More Top-Notch Research

SEMA members tell us that market research is at the top of their list as a key member benefit. That’s understandable: With good research it’s possible to plan ahead, take advantage of growing trends and navigate thoroughly challenging times. With no research, or poorly conducted research, we’re all navigating without a compass.

SEMA News—July 2011

Our Annual Market Study Is Out…and More Top-Notch Research

  Chris Kersting, SEMA President and CEO  
   
SEMA members tell us that market research is at the top of their list as a key member benefit.

New Study Examines Pickup Truck Market

The U.S. light-truck market is incredibly broad. Used for general transportation, commercial applications and recreation, light trucks comprise the single largest category for businesses in the automotive specialty-equipment industry. Indeed, trucks and the accessories built for them are so popular that they have laid claim to their own exhibit hall at the annual SEMA Show in Las Vegas. While the light-truck market encompasses vans, crossovers, SUVs and some specially constructed vehicles, pickups make up the lion’s share of the market for SEMA members. The nation’s first and second top-selling vehicles are—and have been for years—the Ford F-Series and Chevrolet Silverado pickup lines.

SEMA News—June 2011

2011 Report Examines Truck Ownership and Accessory Purchases

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