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Measuring Session: 2014 GM Truck

Date: 
Apr 23 2013 8:00am - 3:00pm
Timezone: 
EDT
Facility: 
Warren Technical Center
City: 
Warren
State: 
Michigan
On behalf of General Motors Vehicle Engineering, GM Fleet & Commercial Operations, and GM Accessories, GM Upfitter Integration would like to extend an invitation to you to apply to attend our Measuring Sessions for the Next Generation Full-Size Light Duty Trucks at the Warren Technical Center, Warren, Michigan.

On behalf of General Motors Vehicle Engineering, GM Fleet & Commercial Operations, and GM Accessories, GM Upfitter Integration would like to extend an invitation to you to apply to attend our Measuring Sessions for the Next Generation Full-Size Light Duty Trucks at the Warren Technical Center, Warren, Michigan. The session will be held on Tuesday, April 23, 2013. Applications will be accepted and processed based on your business need and availability of data.

For your advance planning, the daily activities are as follows: 

How to Deliver the Goods to Your Online Customers

The online retail market for automotive parts and accessories continues to emerge as a tremendous growth opportunity for the aftermarket parts industry.

Industry Trends: Who's Your Target Consumer?

About this product:

Thursday, June 7, 2012; Presented by: Gavin Knapp, SEMA Market Research

Who is your target consumer? What motivates them to buy aftermarket parts? SEMA-member companies have asked for more information on specialty-equipment consumers. This year, we kicked off the first in a series of projects designed to uncover and profile sub-groups of consumers within the SEMA market.

SEMA Members may get this content for free!

Regular Price:

$19.99

SEMA Members: Download Your Free 2012 Annual Market Report

The 2012 Annual Market Report, outlining the overall specialty-equipment market, is now available on the research page of SEMA’s website.

Webinar: PR Primer - Promoting Your Brand in the Digital Age

Date: 
May 24 2012 10:00am - 11:00am
Timezone: 
PST
Facility: 
Online
Gone are the days when a single new product announcement sent to magazines will effectively sell your latest parts. Are you relying on outdated techniques to generate publicity?
Presented by: Dan Kahn, Kahn Media Inc.

Gone are the days when a single new product announcement sent to magazines will effectively sell your latest parts. Are you relying on outdated techniques to generate publicity? Join the SEMA Education Institute (SEI) and presenter Dan Kahn, Kahn Media, for a webinar on Thursday, May 24, 10:00 a.m. (Pacific) as they discuss what PR looks like in the digital age. This session will cover:

- Current PR trends
- What a modern new product release looks like
- Tactics to maximize media and consumer buzz

Industry Trends - 2012 Annual Market Study Overview

About this product:

Thursday, April 12, 2012; Presented by: Gavin Knapp, SEMA

The SEMA 2012 Annual Market Study will soon be released. This annual report will help SEMA member companies to better understand the overall specialty equipment market and its components.

SEMA Members may get this content for free!

Regular Price:

$19.99

2011 SEMA Show Opinion Leader Program

About this product:

For the third consecutive year, the Opinion Leader Program was conducted in conjunction with the 2011 SEMA Show in order to keep SEMA-member companies in tune with the current behavior and attitudes of automotive enthusiasts and to increase consumer knowledge on the best that the specialty-equipment industry has to offer.

SEMA Members may get this content for free!

Regular Price:

$200.00

Webinar: Industry Trends - Who’s Your Target Consumer?

Date: 
Jun 7 2012 10:00am - 11:00am
Timezone: 
PST
Facility: 
Online
SEMA member companies have asked for more information on specialty equipment consumers. This year we kicked off the first in a series of projects designed to uncover and profile sub-groups of consumers within the SEMA market.
Presented by: Gavin Knapp, SEMA

Webinar: Industry Trends - 2012 Annual Market Study Overview

Date: 
Apr 12 2012 10:00am - 11:00am
Timezone: 
PST
Facility: 
Online
The SEMA 2012 Annual Market Study will be released the week of April 9th. This annual report will help SEMA member companies to better understand the overall specialty equipment market and its components.

Presented by: Gavin Knapp, SEMA

The SEMA 2012 Annual Market Study will be released the week of April 9th. This annual report will help SEMA member companies to better understand the overall specialty equipment market and its components.

Join the SEMA Education Institute (SEI) and Gavin Knapp, Senior Manager of SEMA’s Market Research Department, on Thursday, April 12, 10:00 a.m. (Pacific) for a webinar that will highlight the results of this recent study.

During this session, you will learn:

2011 SEMA Market Report

The 2011 SEMA Market Report is now available on the association’s website here. This annual report—free to SEMA members and $149.95 to non-members—provides an overview of the specialty-equipment industry through the end of 2010. It also includes five years’ worth of historical information that allows year-over-year comparisons of where the various segments and niches stood as the industry entered 2011.

SEMA News—July 2011

2011 SEMA Market Report

Positive Indicators Bode Well for Industry

By Steve Campbell

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