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Building an Effective Catalog

About this product:

A properly executed catalog is more than just a list of products accompanied by pretty pictures. An effective consumer catalog, such as an effective salesperson, should show customers not just what to buy but also why they should buy. Everything should be an enticement to purchase the product that brought the customer to the catalog—and to sell related products. Catalogs can upsell almost as effectively as top employees.

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Racing & Performance New Products

About this product:

2009 SEMA Show Exhibitors Ignite Passion with Power & Performance

Here are just some of the racing and performance products that debuted at the 2009 SEMA Show.

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Identifying Performance Parts Trends

About this product:

The automotive specialty-equipment industry was born in the racing and performance segment. In fact, the original name of SEMA, now the Specialty Equipment Market Association, was the Speed Equipment Manufacturer’s Association. While the name and the industry evolved to include an array of more than 7,000 businesses, racing and performance still deliver the iconic images that people associate with automotive accessories.

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Spy Photos

A U.S. release date of August 2009 is expected for this coupe cruiser.

SEMA News - September 2009

The images and information provided in “Spy Photos” are supplied by the spy shooters at Brenda Priddy & Co. “Spy Photos” are included each week in SEMA eNews, the association’s electronic newsletter. To receive your copy of SEMA eNews, e-mail enews@sema.org.

Mercedes-Benz S Class

When it Hits: A U.S. release date of August 2009 is expected for this coupe cruiser.

Sexual Harassment

About this product:

In its earliest days, the automotive specialty-equipment industry was dominated by men. With a few notable exceptions, women were relegated to the background or given roles as trophy girls, photo models and product presenters. As attitudes changed, however, women gained equal status in virtually every facet of commercial endeavor.

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New Products

Agri-Cover announces the release of the all-new Autolock electric tarp system.

SEMA News - August 2009

Agri-Cover (ACI)
Autolock Electric Roll Tarp

Agri-Cover announces the release of the all-new Autolock electric tarp system. AutoLock’s exclusive dual-drive system consists of a high-strength Kevlar driveline and 3-inch aluminum roll tube that work together to provide a powerful front and rear drive system.

Agri-Cover (ACI)
800/233-4655

 

Do You Really Have “Good” Product Data?

About this product:

Just because a company has a highly detailed Excel spreadsheet that provides two dozen fields jammed with product data doesn’t mean that it has good data. Data is simply information. Good data is the appropriate information provided in correct formats.

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I Can Dream Can’t I?

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Yesterday, when I unlocked the door to my store, there was a line of people waiting. Fortunately, my two counter people were on time and waiting behind the counter. One was at a point-of-sale terminal, and the other was at the Internet order pick-up desk. Six customers came through the door, and four cued up for Internet pick-up. Nathan, my lead counterman, immediately approached the attractive female and asked if he could help (typical) while I waited on the male customer.

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Five Basic Data Rules You Must Follow Today

About this product:

The list contained in this article should be used as a very basic litmus test as to the usefulness of your electronic product information. Correcting or addressing all of these issues does not equal standards compliance, but it will serve to get you headed in the right direction and redirect your overall thinking and strategy.

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MRC - MRC Looks to Changing Marketplace

SEMA Member News -- March/April 2009
MRC

Spring Brings New Opportunities; Webinar Addresses Methods of Business Intelligence

By Joel Rosenthal

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