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Bad Data? SEMA Data Co-op Can Help

Jon Wyly, the chief executive officer of the newly formed SEMA Data Cooperative (SDC), recently spoke to SEMA's publication department about the goals and objectives of the project.

Rough Chinese Terrain Creates Market for U.S. Specialty Products

A growing number of Chinese are looking to explore their country’s rougher regions by going off-road, and Jeep sales in China are surging. But China’s terrain is apparently rougher than that found in the United States—or perhaps Chinese drivers are just more radical—because U.S.-built Jeeps are not durable enough for China, an engineer with Chrysler in China told SEMA. That could be an opportunity for SEMA members.

SEMA News—July 2011

Rough Chinese Terrain Creates Market for U.S. Specialty Products

SEMA Provides Low-cost Innovative Program for U.S. Manufacturers to Meet One on One With Top Chinese Buyers

 

2011 SEMA Market Report

The 2011 SEMA Market Report is now available on the association’s website here. This annual report—free to SEMA members and $149.95 to non-members—provides an overview of the specialty-equipment industry through the end of 2010. It also includes five years’ worth of historical information that allows year-over-year comparisons of where the various segments and niches stood as the industry entered 2011.

SEMA News—July 2011

2011 SEMA Market Report

Positive Indicators Bode Well for Industry

By Steve Campbell

Media Methodology

How effective are your advertising and media campaigns? More important, how are you measuring your return on investment (ROI)? When marketing pros speak of “tracking media,” they’re really referring to tracking promotion, which—along with product, price and place—is one of the four P’s of marketing.

SEMA News—July 2011

Media Methodology

Five Tips for Seeing (and Properly Evaluating) Return on Investment

Wheels Keep on Turning

Wheels continue to be one of the first modifications that car and truck owners make to their vehicles. The popularity of these products may be one reason why wheels are so prominent at the SEMA Show. Located in the lower South Hall, where buyer activity tends to be among the highest, the SEMA Show’s Wheels & Accessories section is a key destination for many. Just take a look at what the media captured at last year’s event.

SEMA News—July 2011

Wheels Keep on Turning

Wheels continue to be one of the first modifications that car and truck owners make to their vehicles. The popularity of these products may be one reason why wheels are so prominent at the SEMA Show. Located in the lower South Hall, where buyer activity tends to be among the highest, the SEMA Show’s Wheels & Accessories section is a key destination for many.

SEMA Spy Photos

’13 Mustang GT500, Cadillac SRX Plug-In, MINI Cooper Coupe, ’12 GMC Denali

SEMA News—July 11

’13 Mustang GT500

 

Cadillac SRX Plug-IN

SEMA Members Present Their Latest

Lincoln Electric, Palmer Performance Engineering, Parrot Inc., Lingenfelter Performance Engineering, Scosche Industries, EngineQuest, Mark 7 Machine & Radiator, PlastiKote.

SEMA News—July 2011

     

Lincoln Electric
Red Line Welding Apparel

SEMA Show 2011: Unprecedented Early Show Interest

If the doors of the Show opened tomorrow, there would be 1,673 exhibitors, spread across 718,700 sq.-ft. of the Las Vegas Convention Center. However, it's only June 2! Clearly the 2011 SEMA Show is shaping up to be a can-not-miss event—so why wait? Sign up to attend today!
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