Management Webinar

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Webinar: Exhibitor Series - Develop a Pre-Show Marketing Plan Guaranteed to Make your SEMA Show a Success

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Thursday, July 18, 2013; Chuck Schwartz, ConvExx; Tom Gattuso, SEMA

What is your Show strategy? Preparing for the SEMA Show is a tremendous task with many logistical and operational details to consider. It is important to start NOW! This session is specifically designed for SEMA Show exhibitors and will cover:

  • Proven ways of driving buyers to visit your booth
  • Best ways to get exposure and attention at the world’s largest automotive show
  • How to eliminate exhibitor mistakes that will minimize your chance for success

Develop your pre-SEMA Show marketing strategy and greatly increase your chances for success. Whether this is your first year exhibiting or you have years of experience, this session will give you the head start needed to increase booth traffic, gain exposure, and minimize costly mistakes. SEMA Show Staff and Management will show you how to do it right and do it better!

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SEMA Members may get this content for free!

Regular Price:

$19.99

Webinar: Five Things You Must Know When Shipping Internationally

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Thursday, April 11, 2013; Charles Popick and Tom Leimkuhler, CPC Consultants

Overseas markets are increasingly lucrative for SEMA members. But pitfalls await the inexperienced. Before you pack the first box, learn these five keys to international shipping.

  • Should your company use direct or indirect exporting?
  • How do you select the right freight forwarder?
  • Who should your importer be?
  • Do you have the proper documents prepared correctly?

How can you optimize your process for lower duty fees? Find out how to assess risks, minimize costs, maximize profits and exert the strongest control over your products’ destinies. Case studies from Brazil, China and the Middle East explore problems and solutions, with best practices recommendations for small, midsize and large companies.

CPC Consultants has helped companies save millions of dollars in transportation, warehouse management, overall business operations and more. Founder and principal Charles Popick and partner Tom Leimkuhler will guide webinar participants to improve their procedures with strategic management advice, logistics suggestions and the insiders’ view of international shipping.

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SEMA Members may get this content for free!

Regular Price:

$19.99

Webinar: Fuel Your Sales with Better Product Data

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Thursday, March 28, 2013; SEMA Data Co-op Executive Team

How far will an engine go without fuel? How many sales will you make if buyers can’t find your products? You may have built the most “high-performance” company website or eCommerce site, but if you don’t have the right “fuel”—or product data—you’re not going to get very far. How does data affect your sales? How can you boost your profits and expand your market reach? Through standardized product data. Join the SEMA Education Institute (SEI) and the SEMA Data Co-op (SDC) team and learn how the SDC program works through a system demonstration.

SEMA Members may get this content for free!

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$0.00

Webinar: How Companies Can Utilize Financing to Close More Sales

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Thursday, February 21, 2013; Bill Purcell, TIP Capital

Starting off 2013 with your sales idling instead of driving forward? A third-party financing program can jumpstart your automotive equipment sales through an easy-to-use leasing solution customized to fit your customers’ budgetary constraints and growing needs. Bill Purcell of TIP Capital and the SEMA Education Institute (SEI) will host this informative webinar to explain how fixed-rate financing has become the popular choice in the B2B marketplace to acquire automotive equipment instead of a straight cash purchase or bank loan in today’s fluctuating economic conditions.

SEMA Members may get this content for free!

Regular Price:

$19.99

Webinar: Get More From Your Crew Using Four Personality Styles

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Thursday, August 2, 2012; Presented by: Bob Phibbs, The Retail Doctor

Do you try to motivate everyone on your sales team using exactly the same techniques? This "one-size-fits-all" approach can produce mediocre results

It sounds great to create an incentive program to juice sales, but what motivates a Driver personality style is much different than an Amiable personality. Understanding all four (including the Expressive and the Amiable,) with their strengths and weaknesses has consistently led to higher sales in many different industries

SEMA Members may get this content for free!

Regular Price:

$19.99

Industry Trends: Who's Your Target Consumer?

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Thursday, June 7, 2012; Presented by: Gavin Knapp, SEMA Market Research

Who is your target consumer? What motivates them to buy aftermarket parts? SEMA-member companies have asked for more information on specialty-equipment consumers. This year, we kicked off the first in a series of projects designed to uncover and profile sub-groups of consumers within the SEMA market.

SEMA Members may get this content for free!

Regular Price:

$19.99

How to Use A2Mac1

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Thursday, March 22, 2012; Presented by: Mike Fairbanks, A2Mac1 – Automotive Benchmarking

SEMA is conducting an innovative pilot program with the company A2Mac1 to help support our members with complete vehicle data and information for product development, engineering, installation, service, customization and marketing. A2Mac1 is making their comprehensive vehicle data base and information resources including specifications, photos and videos for over 200 vehicles available to SEMA members registered to participate in this pilot (limited space is available). This is the same information the OEMs use to support their own product development programs.

SEMA is continually working to provide unique benefits and value to members by developing vehicle technology solutions and building partner relationships that foster collaboration between automakers, suppliers, retailers, technology providers,
research organizations, industry associations and member companies. By developing a complete benchmarking management software solution, A2mac1 offers SEMA members global access of data to be shared by suppliers, installers and customizers. A2mac1 has the potential to add significant value to your business operations by helping reduce costs, improve efficiency and increase your profits.

SEMA Members may get this content for free!

Regular Price:

$19.99

How Fit Is Your Customer Service?

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Thursday, Februay 09, 2012; Presented by: Steve Ferrante, Sale Away, LLC

Just as with personal fitness, there are many aspects to managing the well-being of a customer service effort. Businesses with healthy customer service practices maximize customer interactions and ultimately produce more sales and greater profitability.

Join the SEMA Education Institute (SEI) and Sale Away CEO, Steve Ferrante, for this engaging webinar featuring select content adapted from the nationally-acclaimed Pinnacle Performance sales/customer service training program for the auto and tire service industry, exploring the elements that produce a fit customer service effort with specific strategies and techniques to improve employee performance and results.

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SEMA Members may get this content for free!

Regular Price:

$19.99

The Road to Customer Service Excellence: From the Mom & Pop Store to the Nordstrom Way

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Monday, January 26, 2012; Presented by: Robert Spector, Robert Spector Consulting

Robert Spector has been involved in customer service since the age of 13, when he first went to work in his mother and father’s butcher shop. Working alongside his parents, he learned firsthand what it takes to take care of customers—and to keep them loyal. Those lessons inspired his latest book, The Mom & Pop Store, which features interviews with successful independent retailers from all over the world. Join Robert and the SEMA Education Institute (SEI), as they bring together the practical wisdom of mom and pop with the sophisticated strategy of Nordstrom, the subject of Robert's bestselling book, The Nordstrom Way.  Robert believes that elements of great customer service are universal, regardless of the size of your organization.

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SEMA Members may get this content for free!

Regular Price:

$19.99

SEMA Leadership Series: Building Your Volunteer Toolkit

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Monday, January 16, 2012; Presented by: Rhea Blanken, Results Technology, Inc.

This session will kick off the SEMA Leadership Webinar Series, which will provide best practices for volunteer leadership and participation. Join us and be part of designing SEMA's first ever Volunteer Online Toolkit.

Your involvement will help SEMA Councils develop and carry out successful strategies including:

  • Volunteer etiquette—what is it and how to best use it to achieve your council's goals
  • Best practices and procedures—what works for enrollment, engagement and  communication
  • Goal setting and achievement—how does advanced planning and timely implementation really work
  • Volunteer succession planning—how to reach across generations and member segments

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SEMA Members may get this content for free!

Regular Price:

$19.99

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