Management Webinar

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Webinar: Exhibitor Series - Are You Prepared? Last-Minute Webinar for First-Timers

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Thursday, September 19, 2013; Tom Gattuso, SEMA; Eric Hoffend, Freeman

Exhibiting at the SEMA Show takes some planning and preparation, and there are a number of details that may not occur to a first-timer until just a few weeks before the doors open. The Show organizers have put together a webinar—an online seminar that requires only a computer and an Internet connection for participation—designed to answer some of the most frequently asked logistical questions. They include what to do when you arrive at your hotel, how and where to arrange transportation, parking while at the Show, moving in and moving out, taking care of yourself, eating well and much more.

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SEMA Members may get this content for free!

Regular Price:

$19.99

Webinar: Exhibitor Series - Everything You Need to Know About Exhibiting at the 2013 SEMA Show

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Thursday, August 15, 2013; Tom Gattuso, SEMA; Jennifer Carr, CEM, ConvExx

Learn from the experts! Discover the most efficient way to prepare for the 2013 SEMA Show and manage your booth space. Show Director Tom Gattuso and Jennifer Carr, director of operations for ConvExx, the company that manages the SEMA Show, will present a comprehensive webinar that will guide exhibitors through everything from basic set-up to little-known tips on getting the best return for your SEMA Show investment. Participation requires only a computer and an Internet connection.

This webinar will thoroughly cover the online exhibitor manual, Show hours, frequently asked questions, booking hotels, where to park, using press releases and other means to promote a booth, publicizing celebrity appearances and using the online exhibitor directory to bring buyers to your space.

The webinar will also cover how to order booth materials such as carpeting and rental exhibits as well as contracting for electrical service and the best ways to transport freight to and from the Show. Carr and Gattuso will explain how to use official SEMA Show contractors to obtain best pricing for floral arrangements, buyer lists, lead-retrieval systems, audiovisual equipment, computers, security and more. 

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SEMA Members may get this content for free!

Regular Price:

$19.99

Webinar: Confused About the Healthcare Reform Law? What SEMA Members Need to Know About “Obamacare”

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Thursday, August 1, 2013; Kelly A. Davis, Clifton Larson Allen

The “Affordable Care Act” continues to sow confusion for many SEMA members. You may have read recently that the Obama Administration has delayed implementation of the employer mandate portion of the health care law. So, what does this development mean for you? While, larger SEMA companies will still be required to offer healthcare coverage in 2014, penalties for non-compliance won’t be enforced until 2015.

However, when enforced, these penalties will be severe. It is critical that all SEMA member companies understand the law and plan accordingly. In this user-friendly webinar, healthcare reform expert Kelly Davis of Clifton Larson Allen will provide an overview of the law and focus on key issues company executives should consider for their businesses and their workers. Kelly’s presentation will include details on the employer and individual mandates,  tax credits available to small businesses and the insurance exchanges being created to assist smaller companies and individuals in shopping for affordable coverage.

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SEMA Members may get this content for free!

Regular Price:

$19.99

Webinar: Exhibitor Series - Develop a Pre-Show Marketing Plan Guaranteed to Make your SEMA Show a Success

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Thursday, July 18, 2013; Chuck Schwartz, ConvExx; Tom Gattuso, SEMA

What is your Show strategy? Preparing for the SEMA Show is a tremendous task with many logistical and operational details to consider. It is important to start NOW! This session is specifically designed for SEMA Show exhibitors and will cover:

  • Proven ways of driving buyers to visit your booth
  • Best ways to get exposure and attention at the world’s largest automotive show
  • How to eliminate exhibitor mistakes that will minimize your chance for success

Develop your pre-SEMA Show marketing strategy and greatly increase your chances for success. Whether this is your first year exhibiting or you have years of experience, this session will give you the head start needed to increase booth traffic, gain exposure, and minimize costly mistakes. SEMA Show Staff and Management will show you how to do it right and do it better!

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SEMA Members may get this content for free!

Regular Price:

$19.99

Webinar: Five Things You Must Know When Shipping Internationally

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Thursday, April 11, 2013; Charles Popick and Tom Leimkuhler, CPC Consultants

Overseas markets are increasingly lucrative for SEMA members. But pitfalls await the inexperienced. Before you pack the first box, learn these five keys to international shipping.

  • Should your company use direct or indirect exporting?
  • How do you select the right freight forwarder?
  • Who should your importer be?
  • Do you have the proper documents prepared correctly?

How can you optimize your process for lower duty fees? Find out how to assess risks, minimize costs, maximize profits and exert the strongest control over your products’ destinies. Case studies from Brazil, China and the Middle East explore problems and solutions, with best practices recommendations for small, midsize and large companies.

CPC Consultants has helped companies save millions of dollars in transportation, warehouse management, overall business operations and more. Founder and principal Charles Popick and partner Tom Leimkuhler will guide webinar participants to improve their procedures with strategic management advice, logistics suggestions and the insiders’ view of international shipping.

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SEMA Members may get this content for free!

Regular Price:

$19.99

Webinar: Fuel Your Sales with Better Product Data

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Thursday, March 28, 2013; SEMA Data Co-op Executive Team

How far will an engine go without fuel? How many sales will you make if buyers can’t find your products? You may have built the most “high-performance” company website or eCommerce site, but if you don’t have the right “fuel”—or product data—you’re not going to get very far. How does data affect your sales? How can you boost your profits and expand your market reach? Through standardized product data. Join the SEMA Education Institute (SEI) and the SEMA Data Co-op (SDC) team and learn how the SDC program works through a system demonstration.

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$0.00

Webinar: How Companies Can Utilize Financing to Close More Sales

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Thursday, February 21, 2013; Bill Purcell, TIP Capital

Starting off 2013 with your sales idling instead of driving forward? A third-party financing program can jumpstart your automotive equipment sales through an easy-to-use leasing solution customized to fit your customers’ budgetary constraints and growing needs. Bill Purcell of TIP Capital and the SEMA Education Institute (SEI) will host this informative webinar to explain how fixed-rate financing has become the popular choice in the B2B marketplace to acquire automotive equipment instead of a straight cash purchase or bank loan in today’s fluctuating economic conditions.

SEMA Members may get this content for free!

Regular Price:

$19.99

Webinar: Get More From Your Crew Using Four Personality Styles

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Thursday, August 2, 2012; Presented by: Bob Phibbs, The Retail Doctor

Do you try to motivate everyone on your sales team using exactly the same techniques? This "one-size-fits-all" approach can produce mediocre results

It sounds great to create an incentive program to juice sales, but what motivates a Driver personality style is much different than an Amiable personality. Understanding all four (including the Expressive and the Amiable,) with their strengths and weaknesses has consistently led to higher sales in many different industries

SEMA Members may get this content for free!

Regular Price:

$19.99

Industry Trends: Who's Your Target Consumer?

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Thursday, June 7, 2012; Presented by: Gavin Knapp, SEMA Market Research

Who is your target consumer? What motivates them to buy aftermarket parts? SEMA-member companies have asked for more information on specialty-equipment consumers. This year, we kicked off the first in a series of projects designed to uncover and profile sub-groups of consumers within the SEMA market.

SEMA Members may get this content for free!

Regular Price:

$19.99

How to Use A2Mac1

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Thursday, March 22, 2012; Presented by: Mike Fairbanks, A2Mac1 – Automotive Benchmarking

SEMA is conducting an innovative pilot program with the company A2Mac1 to help support our members with complete vehicle data and information for product development, engineering, installation, service, customization and marketing. A2Mac1 is making their comprehensive vehicle data base and information resources including specifications, photos and videos for over 200 vehicles available to SEMA members registered to participate in this pilot (limited space is available). This is the same information the OEMs use to support their own product development programs.

SEMA is continually working to provide unique benefits and value to members by developing vehicle technology solutions and building partner relationships that foster collaboration between automakers, suppliers, retailers, technology providers,
research organizations, industry associations and member companies. By developing a complete benchmarking management software solution, A2mac1 offers SEMA members global access of data to be shared by suppliers, installers and customizers. A2mac1 has the potential to add significant value to your business operations by helping reduce costs, improve efficiency and increase your profits.

SEMA Members may get this content for free!

Regular Price:

$19.99

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