The May 2013 issue of SEMA News features the annual SEMA Membership Directory. This 230-page industry sourcebook is ideal for connecting with other leading companies in the specialty-equipment industry all year long.
SEMA has hired industry veteran Mike Spagnola to fill the newly created position of VP, OEM & Product Development Programs, effective today. Spagnola brings with him 40 years of specialty auto parts experience, including more than 20 years of product development and project vehicle work. With a focus on heightening SEMA services to help members develop products quickly and efficiently, Spagnola will collaborate with the SEMA OEM and Vehicle Technology departments while serving as a resource and a liaison for members and automakers.
The Light Truck Accessory Alliance (LTAA) and the SEMA Education Institute (SEI) recently launched an innovative, online product-training program, the SEMA Product Training Center. This new joint program allows manufacturers to efficiently and effectively provide product training to hundreds or even thousands of resellers throughout the industry for what they might spend to reach only a handful using traditional means. LTAA helped develop this web-based training solution to complement each manufacturer’s existing training while keeping costs down.
How far will an engine go without fuel? How many sales will you make if buyers can’t find your products?
You may have built the most “high-performance” company website or eCommerce site, but if you don’t have the right “fuel”—or product data—you’re not going to get very far.
Presented by: SEMA Data Co-op
How far will an engine go without
fuel? How many sales will you make if buyers can’t find your
The SEMA Data Co-op (SDC) launched its live production system, and the 300 participating companies are now preparing to migrate into the newly developed Product Information Management System (PIMS). Since the co-op began its beta test phase in April 2012, 170 suppliers and 130 receivers have joined the program.