Linda Spencer

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2013 Global Media Awards

For the tenth year, a panel of 29 journalists from leading international media outlets served on the Global Media Award panel. Journalists from 14 countries participated, including Argentina, Brazil, Canada, China, Finland, France, Germany, Honduras, Mexico, Norway, Russia, South Africa, United Kingdom and Venezuela. Each was charged with choosing 10 products from the more than 2,000 new products introduced at the 2013 SEMA Show that they believe would resonate best with their consumers. Narrowing down the selection to only 10 products was difficult, said Graham Erasmus of South Africa’s Automotive Business Review. “Being a global media awards judge is pretty daunting,” he explained. “You are given six hours to vote for your 10 winning products, but the real problem lies in picking the final 10. I got it down to a short list of 28 and then had to go through the agonizing process of [whittling down the list to the final 10].”

SEMA News—February 2014

INTERNATIONAL
By Linda Spencer

Global Participation at the 2013 SEMA Show

Buyers from 135 countries descended on Las Vegas to meet with exhibitors at the 2013 SEMA Show and take part in numerous international programs. In fact, 25% of all buyers at the 2013 SEMA Show were from beyond U.S. shores, which was good news for exhibitors seeking to broaden their customer bases.In the next issue of SEMA News, we will look at other international activities held at the 2013 SEMA Show, including coverage of the international journalists who served on the Global Media Award panel. These leading media outlets from 20 countries were charged with selecting the top 10 products each believed would sell best in their home markets. We will explore insights into their vehicle customization markets and their reasons for their selections.

SEMA News—January 2014

INTERNATIONAL
By Linda Spencer

The Promise of China

U.S. Specialty-Equipment Companies Visit an Emerging MarketTwenty-two SEMA-member companies recently traveled to China for the 2013 SEMA China Business Development Conference. The program included a briefing by U.S. government officials, a visit to specialty-equipment shops, an evening at the Great Hall of the People (which serves as the seat of the Chinese parliament) and exhibiting at the China International Auto Parts Expo (CIAPE). About two-thirds of the delegation had participated in previous SEMA overseas business-development programs to China and/or the Middle East, while this was the first time participating in an overseas SEMA event for a third of the companies and the first time exploring this market of 1.3 billion people.

SEMA News—December 2013

INTERNATIONAL

The Promise of China

U.S. Specialty-Equipment Companies Visit an Emerging Market

By Linda Spencer

SEMA Programs Aid Exporting Members

Education and Logistical Help for Global Companies, International Vehicle Measuring Sessions, Make/Model Data, Attend International Seminars, Middle East Seminar, and more.Exporting automotive specialty-equipment products can allow U.S. companies to increase their customer bases for improved bottom lines, better position themselves to ride out possible future U.S. economic downturns, and increase overall competitiveness through access to new customers. Exporting leads to new ways of doing business, and SEMA supports the global efforts of its members through a series of targeted international programs. This is the second of a two-part series on SEMA programs and resources designed to assist members to grow their international sales.

SEMA News—October 2013

INTERNATIONAL
By Linda Spencer

SEMA Programs Aid Exporting Members

Education and Logistical Help for Global Companies

Markets Broaden, Providing Opportunities

SEMA Programs for Global ExportsGrowing demand for U.S. products among the more than 95% of the world’s consumers who reside outside the country has resulted in a five-fold growth in American exports from 1985–2012, according to a Federal Reserve Bank report, and a record number of American companies are seeking to meet the demand. Yet for all that growth, the Small Business Administration reports that only 1% of small businesses are involved in exporting. And for those that are, 58% export to only one country and 83% to less than five markets. There are huge benefits for companies that export. Diversifying the customer base can lead to an improved bottom line; companies that export are better positioned to ride out future U.S. economic downturns and can increase the firms’ overall competitiveness through access to new customers; exporting leads to new ways of doing business; and exports provide contact with new cultures.

SEMA News—September 2013

INTERNATIONAL
By Linda Spencer

Markets Broaden, Providing Opportunities

SEMA Programs for Global Exports

The United Arab Emirates and the Middle East Region

41 SEMA-Member Companies Explore the Opportunities and Challenges of Selling Into This Car-Lover’s ParadiseMore than 160 pre-vetted buyers from nine countries met with 41 SEMA-member exhibitors at the 2013 SEMA Middle East Business Development Conference. Buyers from the six Gulf Cooperation Council (GCC) countries (Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates [UAE]), from Lebanon, Egypt and Jordan traveled to the UAE to meet with manufacturers of parts for those engaged in car collecting, off-roading and motorsports and those seeking upgrades for street-performance vehicles.

SEMA News—August 2013

INTERNATIONAL
By Linda Spencer

The United Arab Emirates and the Middle East Region

41 SEMA-Member Companies Explore the Opportunities and Challenges of Selling Into This Car-Lover’s Paradise

A Closer Look at Russia

One of the World’s Largest Vehicle Markets SEMA News recently traveled to Moscow to take a look at the center of the specialty-equipment market in the world’s largest country in terms of area (more than 6.6 million square miles). Russia is one of the fastest-growing emerging market economies and one of the five countries that make up the so-called BRICS, along with quickly growing Brazil, India, China and South Africa.This article looks at the size of Russia’s passenger-vehicle market, the interest in customizing, consumer purchasing power, types of vehicles on the road and the implications for U.S. specialty-equipment companies as well as growth potential, opportunities and challenges.

SEMA News—July 2013

INTERNATIONAL
By Linda Spencer
Images Courtesy of Polny Privod 4x4

A Closer Look at Russia

One of the World’s Largest Vehicle Markets

Considering Mexico

Strong Growth and Fatter Pocketbooks Warrant a Closer Look at the Potential in Latin America’s Second-Largest Economy Automotive specialty-equipment manufacturers might want to take a look at selling into Mexico, the second-largest export market for the United States. According to the International Monetary Fund, 85% of the world’s growth—and new customers—over the next five years are located outside the United States, and our neighbor to the South is an increasingly interesting market.

SEMA News—March 2013

INTERNATIONAL
By Linda Spencer

Considering Mexico

Strong Growth and Fatter Pocketbooks Warrant a Closer Look at the Potential in Latin America’s Second-Largest Economy

The World Stage

The International Happy Hour at the SEMA Show in Las Vegas was the venue for the 2012 Global Media Awards. In front of a crowd of more than 1,000 exhibitors and international buyers, 150 companies learned that their products had been selected by a panel of 25 international journalists as this year’s hottest products, chosen from more than 2,000 entries in the Ideas Alive: New Products Showcase.

SEMA News—February 2013

INTERNATIONAL
By Linda Spencer

The World Stage

2012 Global Media Awards

The United Arab Emirates

About this product:

More than 50 personnel from SEMA-member companies as well as association executives visited Dubai recently to explore business opportunities. Many of the companies also exhibited at the sixth edition of the Automechanika Middle East Show, held in Dubai on May 31-June 2. A total of 15,431 visitors attended the three-day event.

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