John Waraniak

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Every modern vehicle is dependent upon electronics. From the engine’s ignition to sound systems, from safety sensors to climate controls, electronics have become integral to how vehicles operate and how their drivers perceive the on-road experience. And now electronics from outside the vehicle are resulting in a whole new wave of connectivity.

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Thursday, July 23, 2009 - Presented by: John Waraniak, VP of Vehicle Technology, SEMA

The global automotive aftermarket will experience more change in the next 10 years than it has in the past 50 years.  The decisions you make for your company today will directly impact its future tomorrow.  During John’s presentation, he will focus on the ten action steps you need to stay competitive in today’s specialty-equipment marketplace, how to develop scenario plans to guide you in preparing for tomorrow’s challenges and how to leverage new opportunities that will come your way

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Troy Lee of Troy Lee Designs uses water-based paints to create hip motorcycle helmets. He uses recycled paper and rubber products. But Troy Lee wants to push the envelope more on greenness, just as he does with his designs. Both are good for business, he says. “SEMA is all about being cool,” says Lee. “Being green will be a competitive edge.”

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Most economists are predicting a longer-than-usual recovery after a very sharp entry into the current recession. In conjunction, the auto industry is predicted to be in for drastic changes, not only in what it will look like and how it does business, but also in the technologies that will emerge in new vehicles. In a recent interview, SEMA Vice President of Vehicle Technology John Waraniak detailed not only where the automotive world appears to be headed, but what the association is doing to help its members ready themselves for the coming opportunities.