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Promote Your Products Overseas With a Free International Listing—Deadline September 10

The U.S. Department of Commerce is offering free export promotion and assistance for SEMA Show exhibitors whose products contain a minimum of 51% U.S. content. The deadline to register is September 10.

Please note the U.S. government definition: 51% of the total pre-margin value of the product or service. Marketing, packaging and domestic transportation that are included in the pre-margin cost can be included in the 51%.

21 SEMA-Member Companies Join Beijing Excursion to See China's Auto Trends Firsthand

Subaru is a popular brand for modification in China, says Liu Qingfeng, owner of the online aftermarket company carnet.com.

“We found that about 40% of Subaru consumers seek high performance products,” he said. Subaru owners are also enthusiastic car club members; Liu reaches them through those clubs.

The Subaru brand is thriving in China—sales in the first seven months of 2010 rose 78% on-year to 31,234 units, according to J.D. Power and Associates. The best selling model was the Forester SUV at 20,124 units. The Outback was a distant second with sales of just more than 6,000 units.

The Allure of China

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The allure of China is undeniable. Its rising incomes, growing middle class and fast-growing vehicle market all frequently make the news in the United States. Not all the news out of China is positive, however. Almost weekly, there are stories about counterfeit goods with ties to China. Counterfeit goods cost companies in the United States billions of dollars a year.  There is no denying that intellectual property rights (IPR) protection is a problem for companies doing business in China, be it sourcing products there or selling in the market.

SEMA Members may get this content for free!

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Getting Started in International Commerce

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Companies that wish to extend their reach beyond U.S. borders can branch into emerging automotive markets that offer huge potential for increased sales. The keys to successful international ventures are careful research and reasonable expectations. The first step is to discover what vehicles are available in the target locale, and the second is to discover what products resonate with consumers there. SEMA offers several programs that can help get member companies started. 

SEMA Members may get this content for free!

Regular Price:

$1.99

China's Young Car Market Offers Plenty of Target Models for SEMA Members

Private passenger-car sales only took off in China around 2001. Initially, the government was the main consumer of vehicles of all kinds. Private car ownership was out of the reach of most Chinese.

U.S. Department of Commerce Links SEMA Show Exhibitors With International Buyers

The U.S. Department of Commerce is offering free export promotion and assistance for SEMA Show exhibitors whose products contain a minimum of 51% U.S. content. If your products meet this requirement, click here to complete the form for the free assistance and to register for your free listing in the International Buyers' Guide.

Connect With International Buyers Through Exporter Programs at the SEMA Show

Regardless of whether they are eligible or participate in the International Buyers' Guide, 2010 SEMA Show exhibitors are encouraged to take advantage of other SEMA-sponsored programs to help them connect with the more than 20,000 international buyers expected at the 2010 SEMA Show.

Feds Update Horizontal Merger Guidelines

The Department of Justice (DOJ) and the Federal Trade Commission (FTC) revised the “Horizontal Merger Guidelines” to reflect changes in the way mergers are reviewed since the guides were last revised in 1992. Horizontal mergers are defined as two or more companies with similar product lines. The guides help antitrust regulators from the DOJ and FTC evaluate the likely competitive impact of mergers, distinguishing between potentially harmful mergers versus mergers that will be competitively beneficial or will likely have no competitive impact on the marketplace.

Sales of Luxury Auto Brands Rise in China—Capitalize on Opportunity With Your Products

BMW expects its sales in China in 2010 to grow by 30% to 120,000 units. Mercedes-Benz aims to sell more than 100,000 passenger vehicles in China in 2010, the vice president of sales and marketing for Mercedes-Benz Cars said in April. Audi, the top-selling luxury brand in China, is on course to sell more than 200,000 units there in 2010.

American-Made Performance Parts Carry Clout in China—Get in Now Before the Rush

J.D. Power and Associates forecasts that China’s light-vehicle market will hit 15.8 million this year, up 20% over 2009. That’s nearly one-quarter of global sales. In contrast, the U.S. market will only grow 12% to 11.7 million, forecasts J.D. Power.
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