The U.S. Department of Commerce named SEMA as one of the five recipients
of the Market Development Cooperators Program (MDCP) for 2011. As a
result, SEMA will receive $500,000 in matching funds over the next three
years to support U.S. manufacturers that export automotive
specialty-equipment products to booming international markets, such as
China and the Middle East.
Nearly 25% of all buyers expected at the 2011 SEMA Show
will come from more than 100 nations outside the United States.
Registration is strong from buyers from countries and regions around the
world, including Canada, Mexico, Australia, Brazil, China, Germany,
Scandinavia, the United Arab Emirates, Venezuela and the United Kingdom.
SEMA offers a variety of programs and resources to link Show exhibitors
with these international distributors and retailers.
Scott Wood couldn’t have imagined that being named the Time magazine 2010 Dealer of the Year would be his ticket to China, but it was. Wood, who owns Chevrolet and Chrysler/Dodge/Jeep dealerships in the small town of Batesville, Arkansas, was invited to China to give a presentation to Chinese car dealers on selling accessories in dealerships. Wood sells quite a few Jeep accessories, so he naturally illustrated his presentation with examples of Mopar and aftermarket-branded Jeep accessories.
SEMA News—June 11
Chinese Car Dealers Selling Aftermarket Accessories?
U.S. specialty-parts manufacturers have until June 15 to register online at www.sema.org/china
to participate in three days of one-on-one meetings with Chinese buyers
and networking events, as well as tour the China International Auto
parts Expo (CIAPE). Hotels, meals and an interpreter are included.
As incomes rise in China, so does interest in owning cars that show off
financial status. In China, a “musclecar” can do that. There
currently isn’t much of a musclecar segment in China. But foreign
automakers are betting that they can create one with thorough
marketing. And the buyers will be considerably wealthier than your
average musclecar customer in the United States
The specialty market in Russia is quite new. According to Fedor Svinin of the Saint Petersburg-based Tuning Inomarka Magazine,
the market is only a little more than a decade old, noting that, “we may
say that the tuning business started in our country in the late ‘90s.”
But as the market comes back from a near standstill due to the drying
up of credit and an economic crisis, sales are once again growing rapidly
and luxury SUV sales are one of the fastest-growing segments.
An often-overlooked resource for SEMA members seeking new overseas
markets for their products are export management companies (EMCs). A
growing number of SEMA members are already selling their products
directly overseas, many with great success. But even a larger number
are not fully tapping their export potential.