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Gaizhuang - The Specialty-Equipment Market in China

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Thirteen SEMA-member companies recently traveled to Beijing, China, for a firsthand look at the developing Chinese market for specialty products—or, as referred to in Chinese, Gaizhuang.

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Global: Legislative/Regulatory Update

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This is the latest periodic roundup of legislative/regulatory developments in key global markets. This edition includes updates from Europe, Australia and the global harmonization body looking at creating uniform standards for a range of products—including automotive aftermarket products—under the auspices of the United Nations. SEMA members may contact Linda Spencer for more information on any of these issues.

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International Insight

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SEMA Newsis interviewing top distributors/retailers in China in a series of monthly articles to introduce the larger players in the evolving specialty-equipment market in China to the magazine’s readers. The distributor chosen for this month’s international insight into China is Hangzhou Xin-Works, also known as X Jeep 4WD. Hangzhou Xin-Works is a distributor, installer/retailer and importer of off-road specialty products. The company was established in 2003 and currently employs 16 people.

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International Insight

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SEMA News is interviewing top distributor/retailers in China in a series of monthly articles to introduce the larger players in the evolving specialty-equipment market in China to the magazine’s readers. The distributor chosen for this inaugural interview is Yunliang 4WD Beijing, a vertically integrated company with activities including sales and installation as well as importing and distributing products to other shops throughout China.

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The United States of…Europe?

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Selling product to a half billion citizens in 27 countries may have become a little easier as of May 2009 with the implementation by the European Parliament and the European Council of new, beefed-up regulations requiring member states to allow the sale and use of specialty-equipment products—and other manufactured goods—that are legally sold in one member state to also be sold within the borders of the others.

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10+2 Initiative for Importing Products Into the U.S.

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The process of importing products into the U.S. has changed for good. In a webinar entitled “10+2=New Filing Requirements for All Companies Importing Products to the U.S. Now in Effect,” presenter Richard Di Nucci, director of the Secure Freight Initiative for the U.S. Customs and Border Protection (CBP), details the new Importer Security Filing (ISF), commonly known as the 10+2 Initiative, which will directly affect all businesses that import products into the U.S.

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Key Steps Leading to Global Success

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A great product mixed with great service is the key factor identified by Bob Scheid, vice president of export-savvy flywheel and clutch manufacturer Fidanza Engineering Corp., in the company’s growing overseas sales. The Perry, Ohio-based firm sells to 27 countries around the world and has always been an internationally focused company, growing its international sales alongside its domestic sales since the very start of the firm 12 years ago.

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The United Arab Emirates

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More than 50 personnel from SEMA-member companies as well as association executives visited Dubai recently to explore business opportunities. Many of the companies also exhibited at the sixth edition of the Automechanika Middle East Show, held in Dubai on May 31-June 2. A total of 15,431 visitors attended the three-day event.

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Resources for Easing Your Way Into Exporting

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Selling products to overseas markets is an important opportunity often overlooked by manufacturers seeking new customers to help weather the economic storm. In the first three months of this year, more than $17.2 billion was generated in overseas sales of U.S. automotive vehicles, parts and engines. Moreover, selling products overseas is not all that different from selling to U.S. customers if the fundamentals are there—a good product at a good price.

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Global Press Coverage

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One of the most effective ways to market automotive specialty equipment is to obtain coverage in enthusiast media—magazines, websites and broadcast programs. Even the publication of a simple press release provides instant credibility with enthusiasts. But getting noticed in the morass of press packets, stories and brochures received on a daily basis by writers, editors and producers can be a frustrating and complicated task. All the more so when the publication services a different country.

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