Intellectual Property Rights Guide

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Trademark

A trademark is a name, logo or other feature used by a company to identify itself as the source of a product or service.  If established properly, trademarks can be a means to establish legal rights prohibiting competitors from using the same distinguishing features and identifiers.

1. What is a trademark?

 Trademarks have a common meaning to many people but they also have a more legalistic meaning which is helpful in understanding trademark rights.  A trademark is:

Introduction to Intellectual Property Rights

All businesses have tangible assets: buildings, machines, and accounts receivable.  Companies have intangible assets too: trademarks, patents, copyrights, reputation, and goodwill.  These intangibles sometimes defy valuation, but may be worth more than the building and machines used to make a company’s product. 

Intellectual Property Rights Guide

SEMA is pleased to provide our members with the following information about trademarks, patents and copyrights.  The ideas, names, logos and inventions of your company are valuable property and often can be legally protected for your exclusive use.  The overview materials (below) will familiarize you with the basics on this topic so that you may take advantage of the law on patents, trademarks and copyrights.

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