Industry Trends Webinar

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Webinar: Fuel Your Sales with Better Product Data - An Introduction to the SEMA Data Co-op

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Thursday, April 3, 2014; Jim Graven, SDC Director of Membership 

Are you ready for the selling season? Would you like to boost your profits and expand your market reach? Standards compliant data is easily sharable data, and the time to start is now! Join the SEMA Education Institute (SEI) and the SEMA Data Co-op (SDC) team and learn how the SDC program works through a presentation and a live demonstration of their system, then subscribe to the SDC to Sell More Parts!

Learning Objectives:

  • Understanding how the SDC helps Suppliers & Receivers Sell More Parts
  • Using the online user interface and take a tour of the features & functionality of the SDC
  • How to upload new products, update current products, and validate product data to industry standards
  • How to schedule downloads, review current member listings, and manage data feeds

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SEMA Members may get this content for free!

Regular Price:

$19.99

Webinar: 411 Customer Service: 8 Words that Can Kill the Deal

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Tuesday, March 18, 2014; Nancy Friedman, The Telephone Doctor 

Information calls? Well not quite. But you will get Customer Service information that you will be able to use immediately and forever. Nancy Friedman, The Telephone Doctor, and a favorite SEMA conference speaker brings you the 8 Killer Words in JUST 20 MINUTES – don’t worry, there will be plenty of time for questions. Words that are conversation distractions. Words that confuse…annoy and can stop a conversation. When that happens it can be difficult to get back on track. Pretty sure some of your folks may be using them. You’ll wish you had had the alternative words sooner…..you’d have saved a lot of sales. Don't miss this opportunity to learn from the Telephone Doctor! 

A 6-time SEMA speaker, Nancy Friedman returns to us once again to entertain, engage, excite, educate and motivate our audiences. Born and raised in Chicago, IL, she and her family now live in St. Louis, MO where they run Telephone Doctor Customer Service Training.  A much sought after conference and corporate meeting speaker on sales and customer service, Nancy has also had an impressive theatre career along the way. She is the winner of the prestigious San Diego Old Globe Theatre Best Comedic Actress award, presented to her by Charlton Heston. 

The author of 8 books on sales and customer service, Nancy, along with David and Dick, her son and husband, offer 7 divisions of Telephone Doctor to help companies communicate better with their customers. Her high energy and humorous presentation is a highlight at all meetings and our SEMA members keep asking for her to come back. Nancy can be reached at 314-291-1012 or at the Telephone Doctor website, www.telephonedoctor.com.

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SEMA Members may get this content for free!

Regular Price:

$19.99

Webinar: 10 Ways to Better Product Development -The SEMA Garage Industry Innovations Center

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Thursday, March 13, 2014; Mike Spagnola, Vice President, OEM and Product Development Programs

Mike Spagnola, SEMA’s vice president of OEM and Product Development Programs shares tools for improving the product development process from concept to prototype in this webinar entitled “10 Ways to Better Product Development – The SEMA Garage Industry Innovations Center.” During his 40 years in the auto parts arena, Spagnola has held numerous positions spanning retail, distribution and manufacturing, uniquely positioning him to understand the issues that SEMA’s members face daily.

The SEMA Garage Industry Innovations Center assists companies in each stage of the product design and creation process. Outfitted with nearly $2 million in equipment, the SEMA Garage serves as a research facility complete with a tech transfer program, custom scanning services, 3D printing and measuring sessions, allowing member companies to accurately model production parts. Those parts can then be installed in the garage, tested for EPA and CARB compliance and promoted using the on-site media center. All these benefits are available to SEMA members for a fraction of the current market price for comparable services. Learn how to gain the most from these resources!

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SEMA Members may get this content for free!

Regular Price:

$19.99

Webinar: So, You Want to Be in Pictures? A Guide to Product Placement in Film

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Thursday, February 20, 2014; Mark McFann, Cast a Long Shadow 

So You Want to be in Pictures will provide attendees with a clear understanding of the pros and cons of getting products placed in major motion pictures. This how-to webinar is a must attend for anyone who ever wanted to go “Hollywood” and create an innovative marketing strategy for your business. 

Learning Objectives:

  1. Go beyond the myths and misconceptions about product placement and get a real understanding of what it takes in terms of time, effort and expense in order to get your product/company featured in major motion pictures.
  2. Learn the tactics needed to leverage your company so that you maximize impact and exposure.

Speaker Bio:
Mr. McFann was VP of Sales & Marketing and an owner of Royal Purple from 2002 -2012. Royal Purple was successfully sold to Calumet in 2012. McFann is now a principle owner and managing director of Cast a Long Shadow which specializes in entertainment marketing. McFann secured product placement for Royal Purple in a number of films including Salt, Real Steel, Safe Haven,  A Good Day to Die Hard as well as the upcoming films Need for Speed, Transformers 4 and many others.  Cast a Long Shadow's other clients include New Belgium Brewery, Kaiser Compressors and Feisty Spirits distillery.    

Please note: The sample promotional videos that were presented during the ‘live’ webinar, will not display in the webinar video recording. Please download and view the additional videos to supplement the recorded presentation.

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SEMA Members may get this content for free!

Regular Price:

$19.99

Webinar: Opportunities for Growth - Working with the Top Auto Manufacturers, Powered by PRO

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Thursday, February 6, 2014; Dave Lalain, VP of Commercial Development for AIAG

It is an interesting time in Automotive, opportunity is everywhere, but doing business in the direct supply chain for automotive remains a challenge. AIAG has been helping the industry do business for over 30 years with common business process standards. This session will provide the guidance you need to meet the challenges. If you have tried to apply to do business with customers at almost any level you have undoubtedly encountered a maze of jargon and requirements. Dave Lalain will show you how to get the information you need to understand and meet the requirements.

As VP of the Automotive Industry Action Group’s Commercial Development team, Dave and the team are working to share best practices and optimize business processes throughout the industry. Key focus areas include Quality, Corporate Responsibility, and Supply Chain Management.

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SEMA Members may get this content for free!

Regular Price:

$19.99

Webinar: Exhibitor Series - Develop a Pre-Show Marketing Plan Guaranteed to Make your SEMA Show a Success

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Thursday, July 18, 2013; Chuck Schwartz, ConvExx; Tom Gattuso, SEMA

What is your Show strategy? Preparing for the SEMA Show is a tremendous task with many logistical and operational details to consider. It is important to start NOW! This session is specifically designed for SEMA Show exhibitors and will cover:

  • Proven ways of driving buyers to visit your booth
  • Best ways to get exposure and attention at the world’s largest automotive show
  • How to eliminate exhibitor mistakes that will minimize your chance for success

Develop your pre-SEMA Show marketing strategy and greatly increase your chances for success. Whether this is your first year exhibiting or you have years of experience, this session will give you the head start needed to increase booth traffic, gain exposure, and minimize costly mistakes. SEMA Show Staff and Management will show you how to do it right and do it better!

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SEMA Members may get this content for free!

Regular Price:

$19.99

Webinar: How Companies Can Utilize Financing to Close More Sales

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Thursday, February 21, 2013; Bill Purcell, TIP Capital

Starting off 2013 with your sales idling instead of driving forward? A third-party financing program can jumpstart your automotive equipment sales through an easy-to-use leasing solution customized to fit your customers’ budgetary constraints and growing needs. Bill Purcell of TIP Capital and the SEMA Education Institute (SEI) will host this informative webinar to explain how fixed-rate financing has become the popular choice in the B2B marketplace to acquire automotive equipment instead of a straight cash purchase or bank loan in today’s fluctuating economic conditions.

SEMA Members may get this content for free!

Regular Price:

$19.99

Industry Trends: Who's Your Target Consumer?

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Thursday, June 7, 2012; Presented by: Gavin Knapp, SEMA Market Research

Who is your target consumer? What motivates them to buy aftermarket parts? SEMA-member companies have asked for more information on specialty-equipment consumers. This year, we kicked off the first in a series of projects designed to uncover and profile sub-groups of consumers within the SEMA market.

SEMA Members may get this content for free!

Regular Price:

$19.99

Industry Trends - 2012 Annual Market Study Overview

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Thursday, April 12, 2012; Presented by: Gavin Knapp, SEMA

The SEMA 2012 Annual Market Study will soon be released. This annual report will help SEMA member companies to better understand the overall specialty equipment market and its components.

SEMA Members may get this content for free!

Regular Price:

$19.99

How to Use A2Mac1

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Thursday, March 22, 2012; Presented by: Mike Fairbanks, A2Mac1 – Automotive Benchmarking

SEMA is conducting an innovative pilot program with the company A2Mac1 to help support our members with complete vehicle data and information for product development, engineering, installation, service, customization and marketing. A2Mac1 is making their comprehensive vehicle data base and information resources including specifications, photos and videos for over 200 vehicles available to SEMA members registered to participate in this pilot (limited space is available). This is the same information the OEMs use to support their own product development programs.

SEMA is continually working to provide unique benefits and value to members by developing vehicle technology solutions and building partner relationships that foster collaboration between automakers, suppliers, retailers, technology providers,
research organizations, industry associations and member companies. By developing a complete benchmarking management software solution, A2mac1 offers SEMA members global access of data to be shared by suppliers, installers and customizers. A2mac1 has the potential to add significant value to your business operations by helping reduce costs, improve efficiency and increase your profits.

SEMA Members may get this content for free!

Regular Price:

$19.99

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