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Rod and Custom Niche Grows 20% From 2004 Through 2008

Despite reports of a down economy and economic woes, the hot-rod market is alive and well.

Chevrolet Camaro Market—Mini Report Introduction

The Camaro has been one of the most popular enthusiast vehicles since its introduction as a 1967 model. This mini-report prepared by the SEMA Research and Information Center provides a snapshot look at Camaro enthusiasts.

The Five Fundamental Elements of Internet Marketing

Learn how to get started with Internet marketing the right way during this hands-on presentation by Brian Offenberger.

"Cash for Clunkers" Legislation Signed Into Law

Congress passed and President Obama signed into law "cash for clunkers" legislation which contains two hard-fought SEMA provisions to lessen the program's impact to collectors and the aftermarket.

Top of Mind Consumer Purchase Plan Trend—PADI Comparison

Trends from December 2008 to May 2009 show that more consumers are thinking about buying wheels, tires and suspension products then accessories or performance parts.

Harrah's Hotel Group Drops Room Rates for SEMA Show Attendees

For a limited time, the Harrah’s hotel group is dropping rates at its seven Las Vegas properties for SEMA Show attendees.

Manufacturers, WDs and Reps Discuss Challenges and Opportunities at MRC Rep Conference

Bryan Shirley, President and CEO of MANA will present an open and interactive session addressing the specialty-equipment industry’s biggest challenges in this turbulent economy.

Ford: Featured Automaker of the 2009 SEMA Show

Detroit automaker expands collaboration and partnerships with specialty-equipment industry.

SEMA Manufacturers More Optimistic About Market

Specialty-equipment manufacturers are more optimistic about summer business than either retailers or distributors.

SEMA Campaign Targets Racing and Performance Buyers

The SEMA Show's Racing & Performance section is a favorite with buyers and attendees. The top product interest for all 2008 pre-registered buyers was, in fact, performance accessories.
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