HRIA

SEMA is employing highly-targeted methods to attract tire and wheel buyers to this year’s SEMA Show. Over 11,000 tire, wheel and equipment buyers attended last year’s Show.

SEMA persuaded Congress to place a 25-year limit on trade-in cars and expand recycling opportunities under ‘cash for clunkers’ legislation.

The June issue of SEMA News helps you find the opportunities with exclusive SEMA market research.

One of the most effective ways to market automotive specialty equipment is to obtain coverage in enthusiast media—magazines, websites and broadcast programs.

U.S. Department of Commerce Assistant Secretary Rochelle Lipsitz, who was recently named as the acting director general of the Commerce Department’s U.S. and Foreign Commercial Service, recently visited the SEMA headquarters to announce stepped up efforts by the trade promotion unit of the U.S. government to drive international buyers to the SEMA Show/AAIW.

The SEMA Internet Symposium covers marketing and sales plans that cover what today's consumers expect from your business online and how to navigate evolving market channels.

One of the ways in which SEMA connects and learns about its members is through visits to the member companies themselves. SEMA recently visited Advanced Flow Engineering.

SEMA-opposed legislation (A.B. 859) in the California Assembly to require annual Smog check inspections for vehicles 15-years old and older was held in the Assembly Appropriations Committee and is essentially dead for the year.