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Coming Up in SEMA News: 2013 Membership Directory

The May 2013 issue of SEMA News features the annual SEMA Membership Directory. This 230-page industry sourcebook is ideal for connecting with other leading companies in the specialty-equipment industry all year long.

Movers & Shakers: Goodguys 30th Anniversary Kicks Off This Weekend; Rich Barsamian Joins GT Performance

Here is a brief look at some of news and updates from around the specialty-equipment industry. Companies featured this week: Goodguys Rod & Custom Association, GT Performance Products, Petersen Automotive Museum, Link Trailer Parts and more.

Industry Veteran Mike Spagnola Joins SEMA Staff

SEMA has hired industry veteran Mike Spagnola to fill the newly created position of VP, OEM & Product Development Programs, effective today. Spagnola brings with him 40 years of specialty auto parts experience, including more than 20 years of product development and project vehicle work. With a focus on heightening SEMA services to help members develop products quickly and efficiently, Spagnola will collaborate with the SEMA OEM and Vehicle Technology departments while serving as a resource and a liaison for members and automakers.

 

FOR IMMEDIATE RELEASE
(March 5, 2013)

Contact: Della Domingo
909/978-6723
dellad@sema.org

For a high-res image of Mike Spagnola, visit http://www.sema.org/mike-spagnola, or contact Della Domingo, dellad@sema.org
 

INDUSTRY VETERAN MIKE SPAGNOLA JOINS SEMA STAFF

SEMA Seeks Nominations for Hall of Fame

SEMA, the Specialty Equipment Market Association, is now accepting nominations for its Hall of Fame at http://fs10.formsite.com/semasource/form652194556/index.html.

 

FOR IMMEDIATE RELEASE
 (March 4, 2013)

Contact: Della Domingo
909/978-6723
dellad@sema.org

SEMA SEEKS NOMINATIONS FOR HALL OF FAME

Product Support Through Installation Instructions

As a manufacturer, you invest a lot of time and money into bringing new products to market. There’s the concept for a great new hot-rod product itself followed by research and design time, prototypes, testing and, eventually, the manufacturing. Immediately following that process is the marketing side of the equation, where expenses can really add up. There are packaging costs, promotion and introduction, catalogs, literature and advertising dollars. By the time a new product ships, most companies have a substantial investment at stake and plan (or hope) for a return on the investment in the near future.

SEMA Member News—March/April 2013

Product Support Through Installation Instructions

By Todd Ryden

Webinar: Fuel Your Sales With Better Product Data

Date: 
Mar 28 2013 10:00am - 11:00am
Timezone: 
PST
Facility: 
Online
How far will an engine go without fuel? How many sales will you make if buyers can’t find your products? You may have built the most “high-performance” company website or eCommerce site, but if you don’t have the right “fuel”—or product data—you’re not going to get very far.

Presented by: SEMA Data Co-op

How far will an engine go without fuel? How many sales will you make if buyers can’t find your products?

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