As a manufacturer, you invest a lot of time and money into bringing new products to market. There’s the concept for a great new hot-rod product itself followed by research and design time, prototypes, testing and, eventually, the manufacturing. Immediately following that process is the marketing side of the equation, where expenses can really add up. There are packaging costs, promotion and introduction, catalogs, literature and advertising dollars. By the time a new product ships, most companies have a substantial investment at stake and plan (or hope) for a return on the investment in the near future.
The 2012 SEMA Show featured a night to remember for hot-rodding professionals. The Hot Rod Industry Alliance (HRIA) kicked off its annual industry reception in dramatic fashion, as Mike Kinney of Moonlight Auctioneering Services led the way through the council’s first-ever live auction to benefit the two charities supported by SEMA Cares: Childhelp and Victory Junction Camp. The live auction featured three participants from HRIA’s Pinewood Builder’s Challenge and got the crowd of nearly 700 into a bidding frenzy.
SEMA and its Automotive Restoration Market Organization (ARMO) and Hot Rod Industry Alliance (HRIA) announced that the next Collector Car Appreciation Day will be celebrated July 12, 2013. The date marks the fourth consecutive commemoration in what has become an annual event to raise awareness of the vital role automotive restoration and collection plays in American society.
SEMA News—December 2012
Fourth Annual Collector Car Appreciation Day to Be Celebrated July 12, 2013
Annual Event Acknowledges Importance of Collection and Restoration of Classic Cars
Hot Rod Alley in the Central Hall
One of the SEMA Show’s premier sections, Hot Rod Alley spotlights the craftsmanship and creations of a market that many consider the cornerstone of the specialty-equipment industry. Located in the Central Hall of the Las Vegas Convention Center (LVCC), Hot Rod Alley showcases some of the industry’s brightest manufacturers displaying their latest innovations and products alongside top-notch show vehicles. Attendees will also find great examples throughout Hot Rod Alley that showcase the history of hot rodding.
A hot rod is anything that will make your parents/wife/partner roll their eyes and shake their heads, wondering if you will ever grow up. Anything that turns money into noise, speed and trouble while making you smile. It is also anything mechanical that teaches you new skills and makes new friends. Any automobile that is modified in order to improve reliability, safety, speed, power, economy, appearance, comfort, handling and braking to be more attuned to the specific desires of the owner/builder. Since those attributes are subject to individual taste, the variety of types of automobile and modifications will be endless, but they are all hot rods, regardless of the year, make, style or age/preferences of the owners.
At the request of SEMA and its Automotive Restoration Market Organization (ARMO) and Hot Rod Industry Alliance (HRIA), the U.S. Senate passed Resolution 452 (S. Res. 452) designating July 13, 2012, as “Collector Car Appreciation Day.” The date marks the third commemoration in what has become an annual event to celebrate and raise awareness of the vital role automotive restoration and collection plays in American society.
SEMA News—July 2012
FROM THE HILL
U.S. Senate Approves Resolution Designating July 13 as “Collector Car Appreciation Day”
The debate surrounding the definition of a “hot rod” has been raging for as long as people have been into cars. We asked a group of Hot Rod Industry Alliance (HRIA) friends to help us define hot rodding in their own words. From the legends of our industry to the next generation, it is clear that hot rodding has less to do with the vehicle and more to do with an attitude and lifestyle.