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Racing Youth

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Selling to the Young Motorsports Segment

There is little doubt that motorsports has matured as a mainstream sporting genre in the last five decades, helping to grow the performance aftermarket into a stable, nearly $30-billion industry. Of course, the hope is that both motorsports and the industry will also stay forever young amid this maturation, with fresh new faces rejuvenating the racing scene and manufacturers continuing to revitalize their product lines. So which racing segments are “young” today, and how does the industry engage them?

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Detroit Auto Show

New Models Take Center Stage A host of cars and trucks that could be important to SEMA-member retailers and manufacturers were debuted at the North American International Auto Show in Detroit. Among those likely to be of interest to enthusiasts and the companies that serve them are the ’14 Corvette, ’14 Lexus IS and ’14 Jeep Grand Cherokee. Also shown was a concept version of what is thought to be Ford’s next F-Series pickup. If there was a single theme to the show, it was about enhancing mileage without sacrificing performance.

SEMA News—March 2013

EVENTS
By John Stewart

Detroit Auto Show

New Models Take Center Stage

Accelerate Your Business

The Racing & Performance section of the SEMA Show is the largest on the floorplan, completely taking over the Central Hall of the Las Vegas Convention Center each year. In 2012, a total of 507 exhibitors set up booths, entering a vast array of their latest offerings into the Ideas Alive, featuring the New Products Showcase. The following pages represent more than 500 of the new and featured products that exhibitors registered in the Showcase. Along with the products, journalist Steve Campbell interviewed industry executives to get their thoughts about the trends they perceive and some words of advice about what might lie ahead.

SEMA News—March 2013

Accelerate Your Business

More than 500 Racing & Performance Products from the 2012 SEMA Show

The Racing & Performance section of the SEMA Show is the largest on the floorplan, completely taking over the Central Hall of the Las Vegas Convention Center each year.

Recruiting With Social Media

For Many Businesses, Better Candidates at Reduced Cost Social media is now a serious player in employee recruitment, in many cases significantly reducing the cost per hire for companies while simultaneously bringing in higher-quality talent, according to many recruiters. “Underneath the iceberg of vacant jobs advertised on job boards and newspapers, a strong, invisible current of talent is ingeniously using social media to identify and strategize their next career moves,” said Charles Van Heerden, general manager at WaveBox Consulting.

SEMA News—March 2013

INTERNET
By Joe Dysart

Recruiting With Social Media

For Many Businesses, Better Candidates at Reduced Cost

Exit Stage Right

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Why Every Business Owner Needs a Plan

It’s as inevitable as death and taxes: If you’re a business owner, one way or another, you’ll eventually leave your enterprise. The only question is how—and whether you’ll do so on your own terms.

Will you retire gracefully? Pass your company on to family? Opt for a management buyout? Go for a merger or acquisition? Or will unforeseen circumstances force your exit sooner than expected?

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Highlights From the Los Angeles Auto Show

The Los Angeles Auto Show has a reputation as a “green car” event that skews heavily toward advanced technology. This year’s show was consistent with that image, but there were more than a few debuts of high-volume production vehicles that will matter to SEMA members, along with an unusual number of interesting concept vehicles that may point the way to the future. Here are some that caught our eye.

SEMA News—February 2013

EVENTS
By John Stewart

Finding the Right Advertising Agency

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For Manufacturers, It’s the Ultimate Match

Building a brand, informing business partners and educating consumers are key factors in marketing a product successfully. And while manufacturers may be experts at innovation and development, few also possess the expertise to publicize and promote their products for optimal sales in media ranging from print to web and from brochure to billboard. That is the business of advertising agencies. Finding the right one should be every manufacturer’s ultimate promotional goal.

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Wheel and Tire Trends Update

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A Look at the Marketplace With Industry Pros and Media

Anyone who walked the South Hall of the Las Vegas Convention Center during the 2012 SEMA Show understands that there is an abundance of wheel types and sizes for every vehicle and every preference. And even more variety is available through customization. Anyone who walked the South Hall of the Las Vegas Convention Center during the 2012 SEMA Show understands that there is an abundance of wheel types and sizes for every vehicle and every preference. And even more variety is available through customization.

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Mobile Check-Up

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Making Sure Your Mobile Website Looks Good on All Devices

Businesses must also verify that their mobile sites look good on as many mobile devices as possible. New research from Pew Internet Research and others indicates that the United States is still in a frenzy over all things mobile—and that you’re losing money if your mobile website is not rendering properly on all devices. It’s not enough to simply have a mobile-optimized website these days. Businesses must also verify that their mobile sites look good on as many mobile devices as possible.

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The 2012 SEMA Award

The Hottest Vehicles of the 2012 SEMA Show The SEMA Award was established to recognize vehicle models that specialty-equipment manufacturers believe are the best platforms for accessorization and that showcase the year’s coolest products. The honors have been presented in four categories each year since 2010: Hottest Car, Hottest Sport Compact, Hottest Truck and Hottest 4x4-SUV.

SEMA News—January 2013

EVENTS
By Steve Campbell

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