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Helpful Hints, Tips and Guidelines for First-Time Exhibitors and Old Hands Alike

Exhibiting for the first time at the SEMA Show in Las Vegas may seem daunting, but the association and ConvExx, the Show’s organizers, provide a wealth of information about how to prepare, get set up and ensure the best return on investment. From learning the lingo to keeping track of sales leads, there are plenty of resources that will help first-timers—and seasoned veterans—connect with the right buyers for the best partnerships. It all begins with a visit to the official Show website and the Exhibitor Manual.

SEMA News—September 2012

EVENTS
By Steve Campbell

Helpful Hints, Tips and Guidelines for First-Time Exhibitors and Old Hands Alike

Show Exhibiting Strategies and Tactics

Council Select Committee Election Results Announced

The following individuals were elected to seats on council Select Committees in the recent SEMA council elections. The new and re-elected incumbent Select Committee members will contribute significant time and effort during the next two years on projects and events to provide a benefit to SEMA-member companies.

SEMA News—August 2012

INDUSTRY NEWS

Council Select Committee Election Results Announced

The following individuals were elected to seats on council Select Committees in the recent SEMA council elections.

Creating Export Opportunities

The Toyota HiLux is among the best-selling vehicles in the world—hitting more than 14 million units sold in 135 countries worldwide since its introduction. The 1-ton, double-cab, 4x4 pickup benefits from a reputation for reliability and sturdiness, and offers performance and appearance customization opportunities for a wide range of specialty-equipment manufacturers.

SEMA News—August 2012

INTERNATIONAL
By Jason Catullo

Creating Export Opportunities

New Initiative Provides Access to Popular International Vehicles for Product Development

Two New Members Elected to the SEMA Board of Directors

Results of the 2012 SEMA Board of Directors election are in, with two new members joining the group and three members re-elected. The newest members of the group are Russell Stephens, representing the manufacturer category, and Nick Gramelspacher, representing the distributor/retailer category.

SEMA News—August 2012

INDUSTRY NEWS

2012 Washington Rally Brings Industry Concerns to Capitol Hill

More than 70 SEMA members met with their U.S. representatives and senators as part of the Washington Rally, providing a valuable opportunity to urge members of Congress to pursue a pro-growth manufacturing and job-creation agenda. Specific topics included support for the Low Volume Motor Vehicle Manufacturers Act, which would create a separate system for regulating companies that produce limited quantities of specialty cars, and the ongoing need to address spiraling health care costs. Other issues of concern included support for comprehensive tax reform, ensuring small-business access to capital, preventing the sale of E15 ethanol and protecting reasonable access to federal lands for the off-road community.

SEMA News—August 2012

LEGISLATIVE AND TECHNICAL AFFAIRS

Winning POP Displays

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Breaking Down the Basics

We’ve all seen them—on the showroom floor, on the retail shelves, at parts counters. Point-of-purchase (POP) and related merchandising displays compete for our attention daily. But do they really work? How are they created? And why should manufacturers consider adding POP/merchandising displays

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A Profitable Partnership

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Restylers and Dealers Create a One-Stop Shop for Consumers to Purchase Specialty-Equipment Parts and Accessories

With new-car sales growing and the economy slowly ticking upward, SEMA News checked in with restylers and restyling experts to find out what to expect in that segment for 2012. Our sources reported that both enthusiasts and more general-market consumers are starting to loosen their purse strings and indulge in specialty-equipment parts to go along with the new rides they just bought.

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The 2012 SEMA Market Segmentation Report

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Who are “typical” automotive specialty-equipment consumers? What is their relationship with their vehicles? How does that relationship influence their purchasing habits? And how can automotive specialty-equipment businesses reach them with their marketing? These are some of the perennial questions that drive the industry. SEMA is now offering the 2012 SEMA Market Segmentation Report, an in-depth summary of a recent, comprehensive look into these and other questions affecting every company in the specialty-equipment marketplace.

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Hot Rod Products and Trends

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Since the earliest performance parts began to emerge from the dust on dry-lakes proving grounds in Southern California following World War II, hot rods have been a mainstay of the automotive specialty-equipment industry. They spark the imaginations of builders in every car and truck niche, and they continue to enthrall the motoring public at show venues and on roads across the country.

The product listings on the following pages run the gamut from powertrain and drivetrain hard parts to interior and exterior accessories, but their common bond is that they were all featured in the hot rod category of the New Products Showcase at the 2011 SEMA Show. We’ve also interspersed observations about current trends from officers at leading companies involved in the hot rod industry, as well as from young executives who are closely connected to their enthusiast segments.

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Precision Tools

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There are basics to manufacturing that change little over time. To create marketable parts, manufacturers must mold, mill, drill, cut, weld and otherwise fabricate raw materials into something consumers find useful. The tools used to do these things are another matter altogether. It’s no secret that machine technologies are changing rapidly.

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