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New SEMA Market Update Now Available

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Study Examines Q2 2012 Economic Indicators and More

SEMA Market Update, Q2 2012, is the latest in a series of regularly published reports tracking economic benchmarks and trends affecting the $30 billion specialty-equipment industry.

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Home-Run Slugger

How to Optimize YouTube Videos for Search Engines   Google employees like this one will reward businesses that follow some basic, YouTube optimization best practices.     While search-engine optimization on YouTube often comes off as modern-day mysticism best reserved for the high priests of the digerati, it’s actually fairly straightforward if you know what you’re doing. Essentially, you’ll be able to ensure that your YouTube videos pop up higher in search-engine returns if you follow the guidelines below, as recommended by Bobbi Dempsey, author of the MarketingSherpa Report, “30 Minute Marketer: How to Create SEO-Friendly YouTube Content." 

SEMA News—December 2012

INTERNET
By Joe Dysart

Home-Run Slugger

How to Optimize YouTube Videos for Search Engines

Meet the 2012–2013 SEMA Board of Directors

As a trade association, SEMA is governed by an elected Board of Directors that is composed of industry leaders who volunteer considerable time, talent and insight to guide the organization. Elected by the association’s membership at large, SEMA’s Board of Directors reflects the wide spectrum of businesses to be found within the specialty-equipment marketplace, from manufacturing to distribution, and from sales to service suppliers.

SEMA News—December 2012

LEADERSHIP
By Mike Imlay

8 SEMA Show Highlights for Buyers

Insider Tips for Taking Full Advantage of the 2012 Show As a buyer, you realize that the annual SEMA Show in Las Vegas is the world’s premier automotive aftermarket trade event—and you wouldn’t miss it for the world. Yet with so many business opportunities concentrated under one roof at the Las Vegas Convention Center (LVCC), how do you make the most of your Show experience? It’s not easy to cover more than 1 million sq. ft. of products, exhibits, display vehicles and special events in just a few, short days. With the Show rapidly approaching, now is the time to get organized and establish your game plan. Here are eight insider tips to get you started.

SEMA News—November 2012

EVENTS
By Mike Imlay

8 SEMA Show Highlights for Buyers

Insider Tips for Taking Full Advantage of the 2012 Show

Elections Have Consequences

Critical Decisions Will Have Lasting Effects on Small-Business Community As the 2012 SEMA Show opens its doors, the world’s eyes will be focused on the final days of this year’s contentious election campaign. Candidates across the country are making their closing arguments to attract any undecided voters who may still have a chance of affecting the final outcome.

SEMA News—November 2012

FROM THE HILL
By Dan Sadowski

Elections Have Consequences

Critical Decisions Will Have Lasting Effects on Small-Business Community

Vehicles of the 2012 SEMA Show

Rolling Art Loaded With Specialty Equipment Industry professionals from across the country and around the world will gather at the Las Vegas Convention Center from October 30 through November 2 to learn about the newest releases in automotive specialty equipment. There, they will make business connections that will bring innovative products to consumers during the coming year. Many of the products to be introduced by the approximately 2,000 exhibiting companies will be showcased on the vehicles for which they are intended. For the past few years, SEMA News has previewed dozens of these automotive artworks, and we’ve renewed the tradition once more for 2012. Enjoy a foretaste of the 2012 SEMA Show feature vehicles in the following pages, and get ready to see many more in Las Vegas!

SEMA News—November 2012

EVENTS
By Steve Campbell

Vehicles of the 2012 SEMA Show

Rolling Art Loaded With Specialty Equipment

SEMA Spy Photos

Cadillac ELR Prototype, Buick Cabrio, Dodge Durango and Jeep Grand Cherokee SRT8.

SEMA News—November 2012

INDUSTRY NEWS

Spy Photos

Photos Copyright Brenda Priddy & Company. Reuse or reproduction without the copyright holder’s consent is prohibited.

Going Mobile on the Cheap

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Making Your Website Mobile-Friendly for $100 or Less

There are scores of mobile template providers and conversion services that can now make your website mobile-ready for $100 or less. Businesses looking to quickly establish a mobile-friendly presence on the web can take heart: There are scores of mobile template providers and conversion services that can now make your website mobile-ready for $100 or less.

SEMA Members may get this content for free!

Regular Price:

$1.99

Must-See 2012 SEMA Show Features

Some of the Attractions at the World’s Greatest Automotive Show The SEMA Show is the world’s largest automotive trade show, but it’s much more than that. It’s a museum, a looking glass into the future, a university, a carnival, a catalog of innovation, a media frenzy and an incubator for tomorrow’s industry leaders. In short, from Tuesday, October 30–Friday, November 2, it’s the place where every automotive professional should be and where every auto enthusiast wishes he or she could be.

SEMA News—October 2012 

EVENTS
By Steve Campbell

Must-See 2012 SEMA Show Features

Some of the Attractions at the World’s Greatest Automotive Show

New Products Showcase Preview

70+ Products to Be Unveiled at the 2012 SEMA Show The SEMA Show is all about innovation and creativity. For a taste of what’s coming at the 2012 event, check out the more than 70 new products previewed here. During the Show, head to the upper level of South Hall for a look at the Ideas Alive: Featuring the New Products Showcase at the Las Vegas Convention Center from October 30–November 2, 2012.

SEMA News—October 2012

NEW PRODUCTS

New Products Showcase Preview

70+ Products to Be Unveiled at the 2012 SEMA Show

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