Featured

Syndicate content

Your Strategy for 2013

Search-Engine Optimization The single most critical factor to search-engine optimization (SEO) success is creating amazing content—‘share-worthy’ content that is so useful, meaningful and interesting to your target audience that they want to consume it, share it with their own audiences and talk about it,” said Susan Gunelius, author of Content Marketing for Dummies.

SEMA News—April 2013

INTERNET
By Joe Dysart

Your Strategy for 2013

Search-Engine Optimization

Chicago Auto Show Highlights

Automakers Predict Growth, Show Newest Models Auto-sales analysts are predicting growth in car sales overall—some to levels as high as 15.4 million for 2013. That would be good news for aftermarket manufacturers and retailers, as unit growth in the types of vehicles that enthusiasts tend to customize continues to gain momentum.

SEMA News—April 2013 

EVENTS
By John Stewart

Chicago Auto Show Highlights

Automakers Predict Growth, Show Newest Models

Auto-sales analysts are predicting growth in car sales overall—some to levels as high as 15.4 million for 2013. That would be good news for aftermarket manufacturers and retailers, as unit growth in the types of vehicles that enthusiasts tend to customize continues to gain momentum.

New Trucks, SUVs & Off-Road Products

Segment Shows Its Continued Strength at SEMA Show For a third straight year, the American automotive industry has posted impressive sales gains, with the truck category leading the way. As of December 2012, Ford’s F-series truck again topped sales charts, with 645,316 units sold—up 10.3% over 2011. As in the previous year, Chevrolet’s Silverado came in second with 418,312 units sold. Meanwhile, Ram also made the Top 10 list, coming in fifth with sales of 293,363 units.

SEMA News—April 2013

New Trucks, SUVs & Off-Road Products

Segment Shows Its Continued Strength at SEMA Show

2012 SEMA Consumer Segmentation Report

About this product:

Know Your Customers to Build Your Business

SEMA Members may get this content for free!

Regular Price:

$1.99

Racing Youth

About this product:

Selling to the Young Motorsports Segment

There is little doubt that motorsports has matured as a mainstream sporting genre in the last five decades, helping to grow the performance aftermarket into a stable, nearly $30-billion industry. Of course, the hope is that both motorsports and the industry will also stay forever young amid this maturation, with fresh new faces rejuvenating the racing scene and manufacturers continuing to revitalize their product lines. So which racing segments are “young” today, and how does the industry engage them?

SEMA Members may get this content for free!

Regular Price:

$1.99

Detroit Auto Show

New Models Take Center Stage A host of cars and trucks that could be important to SEMA-member retailers and manufacturers were debuted at the North American International Auto Show in Detroit. Among those likely to be of interest to enthusiasts and the companies that serve them are the ’14 Corvette, ’14 Lexus IS and ’14 Jeep Grand Cherokee. Also shown was a concept version of what is thought to be Ford’s next F-Series pickup. If there was a single theme to the show, it was about enhancing mileage without sacrificing performance.

SEMA News—March 2013

EVENTS
By John Stewart

Detroit Auto Show

New Models Take Center Stage

Accelerate Your Business

The Racing & Performance section of the SEMA Show is the largest on the floorplan, completely taking over the Central Hall of the Las Vegas Convention Center each year. In 2012, a total of 507 exhibitors set up booths, entering a vast array of their latest offerings into the Ideas Alive, featuring the New Products Showcase. The following pages represent more than 500 of the new and featured products that exhibitors registered in the Showcase. Along with the products, journalist Steve Campbell interviewed industry executives to get their thoughts about the trends they perceive and some words of advice about what might lie ahead.

SEMA News—March 2013

Accelerate Your Business

More than 500 Racing & Performance Products from the 2012 SEMA Show

The Racing & Performance section of the SEMA Show is the largest on the floorplan, completely taking over the Central Hall of the Las Vegas Convention Center each year.

Recruiting With Social Media

For Many Businesses, Better Candidates at Reduced Cost Social media is now a serious player in employee recruitment, in many cases significantly reducing the cost per hire for companies while simultaneously bringing in higher-quality talent, according to many recruiters. “Underneath the iceberg of vacant jobs advertised on job boards and newspapers, a strong, invisible current of talent is ingeniously using social media to identify and strategize their next career moves,” said Charles Van Heerden, general manager at WaveBox Consulting.

SEMA News—March 2013

INTERNET
By Joe Dysart

Recruiting With Social Media

For Many Businesses, Better Candidates at Reduced Cost

Exit Stage Right

About this product:

Why Every Business Owner Needs a Plan

It’s as inevitable as death and taxes: If you’re a business owner, one way or another, you’ll eventually leave your enterprise. The only question is how—and whether you’ll do so on your own terms.

Will you retire gracefully? Pass your company on to family? Opt for a management buyout? Go for a merger or acquisition? Or will unforeseen circumstances force your exit sooner than expected?

SEMA Members may get this content for free!

Regular Price:

$1.99

Highlights From the Los Angeles Auto Show

The Los Angeles Auto Show has a reputation as a “green car” event that skews heavily toward advanced technology. This year’s show was consistent with that image, but there were more than a few debuts of high-volume production vehicles that will matter to SEMA members, along with an unusual number of interesting concept vehicles that may point the way to the future. Here are some that caught our eye.

SEMA News—February 2013

EVENTS
By John Stewart

Add to calendar