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Nearly 2,000 Companies Pick Their Spots on the SEMA Show Floor

Nearly 2,000 companies participated in the 2013 SEMA Show priority booth selection process that was conducted in May. The number represents a 6% increase over the number of companies that participated in the process in 2012.“With the increased commitment exhibitors are demonstrating, it’s apparent that the SEMA Show provides unmatched brand-building visibility and sales exposure in one venue,” said Peter MacGillivray, SEMA vice president of communications and events.

SEMA News—June 2013

INDUSTRY NEWS

2013 SEMA Membership Directory Printed and Online

The May issue of SEMA News magazine doubles as the annual SEMA Membership Directory, and SEMA encourages you to keep this copy on your desk throughout the year to use as your reference tool in locating SEMA-member companies.The membership directory is also available online. The online membership directory is continually updated to include new SEMA members. In addition, the online version of the membership directory lists members’ staff personnel, and you can contact them via e-mail through your MySEMA account. For those who prefer a hard copy, the membership directory can be downloaded as a PDF file.

SEMA Member News—May/June 2013

2013 SEMA Membership Directory Printed and Online

 Member News, Aftermarket News, Automotive Industry News, Car Stereo Retailes, Off Road Retailers, Powersports Distributors, Tire Dealers

Easy Prey

New Wave of Hacker Technology Threatens Unsuspecting BusinessesRegularly making chump meat of the most sophisticated of computer defenses, hackers will be unleashing a new wave of malware in the coming year on the unsuspecting—many of whom will be completely unprepared, according to Sophos, a computer-security firm.“Cybercriminals tend to focus where the weak spots are,” said Gerhard Eschelbeck, chief technology officer at Sophos. “Protecting data in a world where systems are changing rapidly and information flows freely requires a coordinated ecosystem of security technologies.”

SEMA News—May 2013 

INTERNET
By Joe Dysart

Easy Prey

New Wave of Hacker Technology Threatens Unsuspecting Businesses

SEMA Spy Photos

C7 Corvette Prototype, Chevrolet Silverado 2500 HD, 2014 GMC Sierra Denali, 2013 Ford Focus

SEMA News—May 2013

INDUSTRY NEWS

SEMA SPY PHOTOS

Photos copyright KGP Photography. Reuse or reproduction without the copyright holder’s consent is prohibited.


C7 Corvette Prototype

Candidates Announced for SEMA Board Election

The candidates for the 2013–2016 SEMA Board of Directors have been announced. The members of SEMA’s Board volunteer their time to provide industry insight and a business-level perspective that contributes to the direction of the association. That strategic direction plays a critical role in shaping the future of the automotive specialty-equipment industry. Voting for the 2013–2016 SEMA Board of Directors Election will be open and available online between May 15 and June 11. Voting is open to current SEMA members, and votes must be submitted by the designated primary contact of each voting SEMA-member company.

SEMA News—May 2013

INDUSTRY NEWS

Case Study: Globalizing Sales

One Company’s Methods May Be a Model for Others SEMA members are increasingly finding overseas markets and growing their exports, at least in part by taking advantage of resources and opportunities made available through SEMA. Royal Purple is one such company. Last year, international sales of its consumer products grew from almost nothing to around $60,000. Now it is setting its sights much higher.

SEMA News—April 2013

INTERNATIONAL
By Alysha Webb

Case Study: Globalizing Sales

One Company’s Methods May Be a Model for Others

Your Strategy for 2013

Search-Engine Optimization The single most critical factor to search-engine optimization (SEO) success is creating amazing content—‘share-worthy’ content that is so useful, meaningful and interesting to your target audience that they want to consume it, share it with their own audiences and talk about it,” said Susan Gunelius, author of Content Marketing for Dummies.

SEMA News—April 2013

INTERNET
By Joe Dysart

Your Strategy for 2013

Search-Engine Optimization

Chicago Auto Show Highlights

Automakers Predict Growth, Show Newest Models Auto-sales analysts are predicting growth in car sales overall—some to levels as high as 15.4 million for 2013. That would be good news for aftermarket manufacturers and retailers, as unit growth in the types of vehicles that enthusiasts tend to customize continues to gain momentum.

SEMA News—April 2013 

EVENTS
By John Stewart

Chicago Auto Show Highlights

Automakers Predict Growth, Show Newest Models

Auto-sales analysts are predicting growth in car sales overall—some to levels as high as 15.4 million for 2013. That would be good news for aftermarket manufacturers and retailers, as unit growth in the types of vehicles that enthusiasts tend to customize continues to gain momentum.

New Trucks, SUVs & Off-Road Products

Segment Shows Its Continued Strength at SEMA Show For a third straight year, the American automotive industry has posted impressive sales gains, with the truck category leading the way. As of December 2012, Ford’s F-series truck again topped sales charts, with 645,316 units sold—up 10.3% over 2011. As in the previous year, Chevrolet’s Silverado came in second with 418,312 units sold. Meanwhile, Ram also made the Top 10 list, coming in fifth with sales of 293,363 units.

SEMA News—April 2013

New Trucks, SUVs & Off-Road Products

Segment Shows Its Continued Strength at SEMA Show

2012 SEMA Consumer Segmentation Report

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