Featured

Syndicate content

Wheel and Tire Trends Update

About this product:

A Look at the Marketplace With Industry Pros and Media

Anyone who walked the South Hall of the Las Vegas Convention Center during the 2012 SEMA Show understands that there is an abundance of wheel types and sizes for every vehicle and every preference. And even more variety is available through customization. Anyone who walked the South Hall of the Las Vegas Convention Center during the 2012 SEMA Show understands that there is an abundance of wheel types and sizes for every vehicle and every preference. And even more variety is available through customization.

SEMA Members may get this content for free!

Regular Price:

$1.99

Mobile Check-Up

About this product:

Making Sure Your Mobile Website Looks Good on All Devices

Businesses must also verify that their mobile sites look good on as many mobile devices as possible. New research from Pew Internet Research and others indicates that the United States is still in a frenzy over all things mobile—and that you’re losing money if your mobile website is not rendering properly on all devices. It’s not enough to simply have a mobile-optimized website these days. Businesses must also verify that their mobile sites look good on as many mobile devices as possible.

SEMA Members may get this content for free!

Regular Price:

$1.99

The 2012 SEMA Award

The Hottest Vehicles of the 2012 SEMA Show The SEMA Award was established to recognize vehicle models that specialty-equipment manufacturers believe are the best platforms for accessorization and that showcase the year’s coolest products. The honors have been presented in four categories each year since 2010: Hottest Car, Hottest Sport Compact, Hottest Truck and Hottest 4x4-SUV.

SEMA News—January 2013

EVENTS
By Steve Campbell

2012 SEMA Show Highlights

Innovations of Generations Showcased in Las Vegas As the specialty-equipment industry’s premier trade event, the annual SEMA Show is the number-one barometer of automotive specialty-equipment trends. If anything, the 2012 SEMA Show, held October 30 through November 2 in Las Vegas, indicated a vibrant, growing industry definitely bullish on the future. Consider these Show statistics: Total attendance rose to 135,000—up 2% over last year. Meanwhile, exhibitors hit the 2,250 mark, with 500 of them being first-timers. There were more than 60,000 buyers plying the Show floor, along with 3,000 media representatives. All in all, the Show offered 1 million net square feet of innovation, education and business opportunities. 

SEMA News—January 2013

EVENTS

2012 SEMA Show Highlights

Innovations of Generations Showcased in Las Vegas

As the specialty-equipment industry’s premier trade event, the annual SEMA Show is the number-one barometer of automotive specialty-equipment trends. If anything, the 2012 SEMA Show, held October 30 through November 2 in Las Vegas, indicated a vibrant, growing industry definitely bullish on the future.

Marla Moore Named 2012 SEMA Person of the Year

The SEMA Person of the Year Award ranks among the association’s most prestigious honors. For 2012, it was bestowed upon Marla Moore of Hypertech during the recent SEMA Show Industry Awards Banquet, held Thursday, November 1, in Las Vegas. Moore, who is currently the chair of the SEMA Businesswomen’s Network (SBN), has been involved with the specialty-equipment industry for more than three decades.

SEMA News—January 2013

PEOPLE
By Mike Imlay

Linking to the Distribution Chain

About this product:

“Power Buyers” Reveal How They Find Products

With thousands of buyers in attendance, the SEMA Show offers huge opportunities for exhibitors. The challenge is to forge links in the distribution chain.

SEMA Members may get this content for free!

Regular Price:

$1.99

New SEMA Market Update Now Available

About this product:

Study Examines Q2 2012 Economic Indicators and More

SEMA Market Update, Q2 2012, is the latest in a series of regularly published reports tracking economic benchmarks and trends affecting the $30 billion specialty-equipment industry.

SEMA Members may get this content for free!

Regular Price:

$1.99

Home-Run Slugger

How to Optimize YouTube Videos for Search Engines   Google employees like this one will reward businesses that follow some basic, YouTube optimization best practices.     While search-engine optimization on YouTube often comes off as modern-day mysticism best reserved for the high priests of the digerati, it’s actually fairly straightforward if you know what you’re doing. Essentially, you’ll be able to ensure that your YouTube videos pop up higher in search-engine returns if you follow the guidelines below, as recommended by Bobbi Dempsey, author of the MarketingSherpa Report, “30 Minute Marketer: How to Create SEO-Friendly YouTube Content." 

SEMA News—December 2012

INTERNET
By Joe Dysart

Home-Run Slugger

How to Optimize YouTube Videos for Search Engines

Meet the 2012–2013 SEMA Board of Directors

As a trade association, SEMA is governed by an elected Board of Directors that is composed of industry leaders who volunteer considerable time, talent and insight to guide the organization. Elected by the association’s membership at large, SEMA’s Board of Directors reflects the wide spectrum of businesses to be found within the specialty-equipment marketplace, from manufacturing to distribution, and from sales to service suppliers.

SEMA News—December 2012

LEADERSHIP
By Mike Imlay

8 SEMA Show Highlights for Buyers

Insider Tips for Taking Full Advantage of the 2012 Show As a buyer, you realize that the annual SEMA Show in Las Vegas is the world’s premier automotive aftermarket trade event—and you wouldn’t miss it for the world. Yet with so many business opportunities concentrated under one roof at the Las Vegas Convention Center (LVCC), how do you make the most of your Show experience? It’s not easy to cover more than 1 million sq. ft. of products, exhibits, display vehicles and special events in just a few, short days. With the Show rapidly approaching, now is the time to get organized and establish your game plan. Here are eight insider tips to get you started.

SEMA News—November 2012

EVENTS
By Mike Imlay

8 SEMA Show Highlights for Buyers

Insider Tips for Taking Full Advantage of the 2012 Show

Add to calendar