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Product Packaging

It’s All Wrapped Up in Protection, Branding, Economics and the EnvironmentA package for an automotive product serves multiple purposes, the most important of which is protection. Whether a package contains highly durable grade-8 fasteners or a fragile electronic tuning device, its main mission is to get the product to the end user in pristine condition. But a package can also serve sales functions, provide branding and inform consumers about an entire product line. “Our products can be expensive,” said Joe Dussol, marketing director for Powerteq, which is the parent company of Superchips and Edge Products. “Depending on the product, some people might spend $600–$1,000, and we want the customer to feel like he’s holding something worth that kind of money when he picks up our package. That’s why our packaging might be a little bit more costly than doing a cardboard box with some print on it, but we really want it to stand out.”

SEMA News—December 2013

BEST PRACTICES
By Steve Campbell

Product Packaging

It’s All Wrapped Up in Protection, Branding, Economics and the Environment

2013 SEMA Show Directory

SEMA Show attendees have the opportunity to preview the 2013 SEMA Show Directory, making Show planning easier and more productive. The SEMA Show Directory is a valuable resource to help plan and navigate the features of the SEMA Show and its more than 2,000 exhibitors. In addition to the directory, take a moment to also click through other pre-show tools including a preview of the Show's feature vehicles, a celebrity appearance schedule and a SEMA Show Guide for buyers. The 2013 SEMA Show is set for Tuesday–Friday, November 5–8, at the Las Vegas Convention Center.

SEMA News—November 2013

EVENTS

SEMA at 50: Celebrating Five Decades of Automotive Passion

Fifty years ago, in May of 1963 to be exact, a roomful of industry pioneers founded a trade association—the Speed Equipment Manufacturers Association—and SEMA was born. As we celebrate the organization’s Golden Anniversary, what held true then is still true today: the association, with deep volunteer participation and guidance, is a reflection of the industry itself. Together we’re celebrating five decades of business perseverance, growth, innovation and success. At a recent SEMA Installation Banquet I was noting some of the challenges that confront the industry and I read an excerpt from an industry trade publication: “We may wake up one morning soon and find there’s no one left with any reason to buy headers or manifolds or a host of other performance products designed to make a car perform better…

SEMA News—November 2013

CHRIS KERSTING

SEMA at 50: Celebrating Five Decades of Automotive Passion

 


Ed Iskendarian—one of the seven members of the original SEMA Board of Directors. 

SEMA Show Guide for Buyers

As the world’s premier automotive aftermarket trade event, the annual SEMA Show at the Las Vegas Convention Center (LVCC) can seem overwhelming. How do you cover well over a million square feet of display vehicles, product innovations and special events in just a few short days? The secret, according to SEMA Show Director Tom Gattuso, is to start strategizing ahead of time. “The SEMA Show is like the Super Bowl,” said Gattuso. “A buyer can’t just show up and hope to win. You have to have a strategy. The more you plan ahead, the more productive you will be. We talk to buyers extensively after each Show and find that those who had a plan are substantially more successful.”

SEMA News—November 2013

Events
By Mike Imlay

SEMA Show Guide for Buyers

Make Sure Your To-Do List Includes These Items

Vehicles of the 2013 SEMA Show

The Car Show for the ProsProfessionals from all facets of the automotive specialty-equipment industry will gather once again at the Las Vegas Convention Center on November 5–8 to see the latest product innovations, attend in-depth educational seminars and make business connections. They’ll also be witness to one of the most spectacular custom auto shows in the world. Many of the products that will be introduced by the exhibiting companies—more than 2,000 of them this year—will be showcased on the vehicles for which they are intended. Over the past few years, SEMA News has previewed dozens of these automotive artworks, and we’re doing it again for 2013. The feature vehicles shown in this listing will appear in exhibitor booths and in display areas throughout the Las Vegas Convention Center and the adjacent outdoor grounds. Be sure to check them out in person, and enjoy the Show!

SEMA News—November 2013

EVENTS
By Steve Campbell

Vehicles of the 2013 SEMA Show

The Car Show for the Pros

SEMA Show to Feature Three New Exhibitor Areas

The First-Time and Featured Exhibitors areas include hundreds of exhibitors representing a variety of market segments.In addition to 11 designated floor sections, the 2013 SEMA Show will include three different areas where First-Time and Featured Exhibitors can be found. While the Show has included First-Time and Featured Exhibitors areas in previous years, 2013 marks the first time that the Show will include three such areas:

SEMA News—October 2013

INDUSTRY NEWS

Must-See Features of the 2013 SEMA Show

A Sprawling Panorama of Automotive ExcellenceThe SEMA Show is the world’s most impressive automotive trade show. It draws industry professionals from around the globe to stunning exhibits of innovative and sought-after specialty-equipment products. It attracts more than 135,000 industry leaders from more than 100 countries to Las Vegas, all seeking business opportunities in the automotive, truck and SUV, powersports and RV markets. And the 2013 SEMA Show—the year of the association’s 50th anniversary—will eclipse all previous gatherings. In fact, exhibit space in the Las Vegas Convention Center (LVCC) is sold out, and new display areas have been created in the Las Vegas Hotel and in other parts of the Show grounds to help accommodate the surplus.

SEMA News—October 2013

EVENTS
Compiled by Steve Campbell

Must-See Features of the 2013 SEMA Show

A Sprawling Panorama of Automotive Excellence

A Few Words With Tom Gattuso

The SEMA Show Director Provides Tips for Exhibitors, Buyers and MediaTom Gattuso is the director of the SEMA Show. With more than 18 years in the field of automotive-event production—both consumer and trade—he is well versed in ensuring that attendees and exhibitors of every stripe receive the greatest return on their investments. The 2013 SEMA Show will be his third as director, and SEMA News was pleased to talk with him about his insights.

SEMA News—October 2013

EVENTS
By Steve Campbell

A Few Words With Tom Gattuso

The SEMA Show Director Provides Tips for Exhibitors, Buyers and Media

SEMA Leadership Days

Annual Summit and Gala Mark Association’s 50th YearAs the specialty-equipment industry’s premier trade association, SEMA relies on elected volunteers to serve on its Board of Directors and in positions of council leadership. Representing every segment of the automotive aftermarket, these industry professionals are dedicated to the advancement of marketing, regulatory and business standards and practices that promote industry growth for all. In short, they are on the front lines identifying challenges and opportunities facing the industry and crafting policies and programs to address them. To support and recognize their efforts, SEMA holds a series of intensive Leadership Days events each year, with this year’s gathering held principally at the Sheraton Fairplex Conference Center in Pomona, California, July 24–25.

SEMA News—October 2013

By SEMA News Editors

SEMA Leadership Days

Annual Summit and Gala Mark Association’s 50th Year

Retailer Spotlight

ModBargains.com Delivers Data, Product and MoreA generation ago, mail-order entrepreneurs transformed the specialty-equipment industry by leveraging enthusiast print media to inform and market to the masses. Today, a new generation of pioneers is doing it again—this time through the Internet and social media. ModBargains.com is a case in point.Located in La Habra, California, the company was co-founded in 2004 by CEO Mike Brown, then 19, and President Ron Hay, then 24. Their original business plan called for a sort of online clearinghouse of special automotive parts promotions and deals similar to those offered by tech-industry bargain sites. But the venture quickly morphed into something much bigger—and better.

SEMA News—September 2013

BUSINESS
By Mike Imlay

Retailer Spotlight

ModBargains.com Delivers Data, Product and More

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