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Brazil

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Brazil has long been on a short list of automotive specialty-equipment markets that SEMA is tracking as having the potential to develop into one of the world’s most important. Brazil first came onto the association’s radar screen due its position as the largest market in South America as well as a citizenry known for an obsession with cars, trucks and motorsports.

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Video Made Simple

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If a picture is worth a thousand words, how much more is a streaming video worth at 30 frames per second?

When it comes to branding, search-engine optimization and, ultimately, sales in this digital age, online videos can make a crucial difference in a small company’s marketing. In the realm of sales alone, studies now show web video to be a top influencer in consumer research and purchasing decisions.

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Land Grab: Why Every Business Needs to Stake a Claim on Google+

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While Google+ boasts 40 million members, it’s still relatively small for a social network. Nonetheless, many businesses have wasted no time scrambling to set up their own pages there. Search-engine optimization (SEO) experts say that the land grab is a smart move, since businesses with a presence on Google+ are expected to move up higher on Google search-engine returns.

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Market Trends in Tires and Wheels

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The tire and wheel section is perennially one of the largest display areas at the SEMA Show in the Las Vegas Convention Center. Tires and wheels are also one of the most favored modifications that car and truck owners make to their vehicles, since a single, relatively simple change can entirely alter the appearance and character of a vehicle.

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$1.99

John Menzler: 2011 SEMA Person of the Year

SEMA presented John Menzler of the COMP Performance Group with the 2011 Person of the Year Award at the SEMA Show Industry Awards Banquet in Las Vegas on the evening of Thursday, November 3. As a longtime SEMA member as well as a Hot Rod Industry Alliance (HRIA) and Automotive Restoration Market Organization (ARMO) Select Committee member and mentor to many in the industry, Menzler received ringing applause as banquet emcee Dave McClelland announced to a packed house, “Congratulations, John!”

SEMA News—February 2012

PEOPLE
By Chad Simon

John Menzler: 2011 SEMA Person of the Year

Long-Time SEMA Member and Industry Veteran Is Recognized for His Role as a Mentor

Innovation on Display

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The winners of the New Products Showcase Awards were announced during the New Products Breakfast held at the 2011 SEMA Show.

The event recognizes the most cutting-edge automotive products either on the market or about to hit the market. Nearly 2,000 new products were submitted this year for consideration.

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Protecting Far-Flung Company Data

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As significant numbers of businesses migrate to outside-the-enterprise services, such as cloud computing and social media, legal experts say they should consult with their attorneys to ensure that far-flung data is protected, trackable and accessible. Indeed, data generated by cloud computing is especially rife with risk, given that data is stored offsite and under the control of a third-party vendor—a vendor who may not be as awestruck over the importance of a company’s crown data jewels as its officers are.

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L.A. Auto Show 2011

The Los Angeles Convention Center in downtown Los Angeles was the site of the 2011 Los Angeles Auto Show. Press days were very well attended by the media, with the majority of manufacturers announcing increased sales, new models and optimistic outlooks. We went to see what new cars might be on tap that would interest SEMA members and enthusiasts in general…and we found quite a few.

SEMA News—January 2012

EVENTS
By John Stewart

L.A. Auto Show 2011

’13 Mustangs, Camaro Convertible and Subaru BRZ Cars Revealed

SEMA Members Head to the Middle East

About this product:

This is the second in a two-part series on the Middle East Market—specifically the market in the United Arab Emirates (UAE) and the five neighboring countries comprising the Gulf Cooperation Council (GCC), which are Bahrain, Kuwait, Oman, Qatar and Saudi Arabia. A number of factors make this market of 7.3 million vehicles particularly attractive, including the high regard for U.S. products and considerable discretionary income. SEMA members making products for light trucks and American musclecars will find strong demand for those applications.

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$1.99

The SEMA Awards

Each year at the SEMA Show, a handful of vehicles are dominant amid the thousands on display. There is always one car, one truck, one sport compact and one SUV or off-road vehicle whose greater numbers make them the most visible in the huge exhibit spaces. To celebrate these standouts, SEMA exhibitors honored four vehicles with the SEMA Awards for the Hottest Car, Hottest Truck, Hottest 4x4-SUV and—new this year—Hottest Sport Compact at the 2011 SEMA Show.

SEMA News—January 2012

EVENTS
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