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Protecting Far-Flung Company Data

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As significant numbers of businesses migrate to outside-the-enterprise services, such as cloud computing and social media, legal experts say they should consult with their attorneys to ensure that far-flung data is protected, trackable and accessible. Indeed, data generated by cloud computing is especially rife with risk, given that data is stored offsite and under the control of a third-party vendor—a vendor who may not be as awestruck over the importance of a company’s crown data jewels as its officers are.

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L.A. Auto Show 2011

The Los Angeles Convention Center in downtown Los Angeles was the site of the 2011 Los Angeles Auto Show. Press days were very well attended by the media, with the majority of manufacturers announcing increased sales, new models and optimistic outlooks. We went to see what new cars might be on tap that would interest SEMA members and enthusiasts in general…and we found quite a few.

SEMA News—January 2012

EVENTS
By John Stewart

L.A. Auto Show 2011

’13 Mustangs, Camaro Convertible and Subaru BRZ Cars Revealed

SEMA Members Head to the Middle East

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This is the second in a two-part series on the Middle East Market—specifically the market in the United Arab Emirates (UAE) and the five neighboring countries comprising the Gulf Cooperation Council (GCC), which are Bahrain, Kuwait, Oman, Qatar and Saudi Arabia. A number of factors make this market of 7.3 million vehicles particularly attractive, including the high regard for U.S. products and considerable discretionary income. SEMA members making products for light trucks and American musclecars will find strong demand for those applications.

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The SEMA Awards

Each year at the SEMA Show, a handful of vehicles are dominant amid the thousands on display. There is always one car, one truck, one sport compact and one SUV or off-road vehicle whose greater numbers make them the most visible in the huge exhibit spaces. To celebrate these standouts, SEMA exhibitors honored four vehicles with the SEMA Awards for the Hottest Car, Hottest Truck, Hottest 4x4-SUV and—new this year—Hottest Sport Compact at the 2011 SEMA Show.

SEMA News—January 2012

EVENTS

SEMA Market Update

To navigate an up-and-down economy, your business needs sound, ongoing reports and analysis of the major economic and market trends affecting the $28 billion automotive specialty-equipment industry. Thankfully, you can now find that information via the SEMA Market Update, a completely new report series developed by SEMA’s marketing research department.

SEMA News—December 2011

BUSINESS
By Mike Imlay

SEMA Market Update

A New Research Report Drills Into Industry Economic and Market Trends

9 Current and Emerging Trends and Tools

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Business technology is in a constant state of evolution, and it can be a maddening chore to try to keep up. It seems that every innovation begets an even newer version only a few weeks later. In some cases, the latest gizmo is only a marginal improvement on what went before, but there are significant trends and tools that simply cannot be ignored. In some very tangible instances, a company can be left behind while its competitors employ technological tools to expand and improve.

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SEMA Board Launches Unprecedented Member Outreach

All SEMA members should be aware that the SEMA Board recently approved a motion to decrease the size of the Board of Directors. This initiative reflects their consensus that a smaller Board would improve the quality of discussion, and reduce cost.

Vehicles of the 2011 SEMA Show

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The SEMA Show is the industry’s premier trade event, where exhibitors and buyers come together to prepare for the coming year’s commerce. But it is also one of the greatest custom and collector car shows in the world, where the latest creations by master craftsmen are put on display. In some cases, these rolling sculptures are being revealed for the first time anywhere.

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Hot-Rod Builders Race for the Children

The custom-designed pinewood cars featured in the Builder’s Challenge, which is part of the annual Pinewood Drag Races sponsored by the Hot Rod Industry Alliance (HRIA), will be autographed by the builders and displayed at the 2011 SEMA Show’s HRIA booth. The drags were held in conjunction with SEMA’s Leadership Days, July 29, at the Renaissance Hotel in Long Beach, California.
 


Hopperstad Customs

   
 


Fatman Fabrications

2011 SEMA Award

One of the exciting things about the SEMA Show is that there always seem to be a few select vehicle models that stand out among all the others. The SEMA Award recognizes this phenomenon and is presented to the top trending vehicles in four categories: Hottest Car, Hottest Truck, Hottest 4x4-SUV, and Hottest Sport Compact.
One of the exciting things about the SEMA Show is that there always seem to be a few select vehicle models that stand out among all the others. The SEMA Award recognizes this phenomenon and is presented to the top trending vehicles in four categories: Hottest Car, Hottest Truck, Hottest 4x4-SUV, and Hottest Sport Compact.
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