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The 2009 SEMA Show

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It’s that time when bags are being packed and itineraries planned for the specialty-equipment industry’s hottest trade show—the 2009 SEMA Show.

SEMA News - November 2009

By Annie Kang


Navigating Through the Year’s Most Anticipated Specialty-Equipment Trade Show
 

 SEMA NEWS-NOVEMBER 2009-EVENTS 

The Cool Necessities

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About this product:

The specialty-equipment market is divided into nine niches. For each of these, there are three segments, one of which is the wheel, tire and suspension category. Overall, the wheel, tire and suspension category rose nearly 2% in retail sales and 3% in manufacturer sales from 2007 to 2008 (See Chart 1). Light truck is the niche in which wheels, tires and suspension represent the largest percentage at $1.29 billion in manufacturer sales (See Table 1).

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Vehicles of the 2009 SEMA Show

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About this product:

Just when you think you’ve seen everything, it’s time for the SEMA Show and a whole new panorama of vehicular sculpture. Virtually every type of car, truck and—new this year—powersports machine appears in this automotive carnival. While the premise of the event is mainly business—the place where the products that will appear on cars next year are ordered by retailers and jobbers today—the SEMA Show is also a gallery of works produced by the greatest custom builders in the country. The annual SEMA News “Vehicles of the Show” preview provides a mere sampling of what will be parked in and around the Las Vegas Convention Center.

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A Conversation With the SEMA Chairman and the PWA President-Elect

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About this product:

The Specialty Equipment Market Association(SEMA) was established in 1963. It serves the industry with market research, as a legislative watchdog, as an educational outlet and as an advocate for the opening of international markets. Its membership has grown to include more than 7,300 companies, including manufacturers, warehouse distributors (WDs), jobbers and retailers serving every automotive niche.

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SEMA Installation Banquet & Gala Fundraiser

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About this product:

More than 500 members of the industry attended the SEMA Installation Banquet & Gala Fundraiser in Pasadena, California, August 1, to honor 2009 SEMA Hall of Fame inductees Bill Perry, Rolan “Jeep” Worthan and Henry “Smokey” Yunick and to raise money for children’s charities Childhelp and Victory Junction Gang Camp. They also came to thank members for their service on the SEMA Board of Directors as well as welcome new members to the Board. 

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New Products Preview

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About this product:

New products are one of the key elements of the SEMA Show, and virtually every attendee to the Show takes the time to tour the New Products Showcase. But why wait? We’ve compiled more than 100 items that are confirmed for exhibit at the Show, so take a look at just some of what’s in store!

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Define Your Perfect Show

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About this product:

There are probably as many definitions of a successful SEMA Show as there are automotive professionals who attend—and that’s more than 100,000 definitions. Value, attracting new customers, sales improvements, innovation, networking and educational programs are probably common themes in many characterizations of a successful Show.

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Racing and Performance Market

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About this product:

The racing and performance component of the specialty-equipment market is comprised of three market niches: street performance, racing and compact performance. Combined, these three niches represent 32% of the total retail sales of the specialty-equipment market.

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Tried and True Merchandising

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Top products and experienced salespeople are half the battle in retail sales.

SEMA News - September 2009
JOBBER/RETAILER

By Steve Campbell

Tips, Tricks and Fixtures That Will Make Any Store Stand Out

Top products and experienced salespeople are half the battle in retail sales. The other half—possibly the most difficult half—is merchandising a store so that the quality of its products stand out and the sales force has the opportunity to service customers properly. Setting up displays, arranging counters and fixtures, designing floor space and layout are all crucial to the success of a retail operation.

2009-2010 SEMA Board of Directors

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The 2009-2010 SEMA Board of Directors is an esteemed group of industry professionals, including four newly elect members: Joel Ayres of Truck Accessories Group, Jeff Bates of Bob Cook Sales, Laurel Dasher of Superchips Inc. and Zan Martin of Martin & Co. Advertising. The SEMA Board of Directors will guide the association in addressing the most pressing industry issues for the next two years. 

SEMA NEWS - September 2009


SEMA NEWS-SEPTEMBER 2009-BUSINESS-BOD

Chairman
1 Rick Rollins
Rollins Performance
Marketing/Consulting

Chairman-Elect
2 Paul “Scooter” Brothers
COMP Performance Group

Immediate Past Chairman
3 Jim Cozzie
Certus Strategic Partners

Secretary/Treasurer
4 Dan Gresham
Coutant Capital

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