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Wheel & Wheel-Accessory New Products

The wheel segment continues to be among the most robust in the automotive specialty-equipment industry, as evidenced by the dozens of wheel manufacturers that exhibited at the recent SEMA Show. Wheel builders continue to refine manufacturing techniques such as laser cutting for high-quality surface finishes and evolving designs that include deep concaves, mesh spokes and revolving caps. The following pages highlight some of the innovations from exhibitors in the Wheels & Accessories section, as seen in the 2013 SEMA Show New Products Showcase.

SEMA News—February 2014

WHEELS & ACCESSORIES NEW PRODUCTS
By Steve Campbell

Free Product Data Exports Available to SEMA Members

SEMA-member companies that are resellers or distributors may obtain an unlimited number of product data exports from the SEMA Data Co-op (SDC) at absolutely no cost. The savings—available to any SEMA-member receiver in the SDC—totals $1,200 per year and is the newest incentive for members to join the SDC.Launched in March 2012 with a beta test, the SDC is now a fully operational service that makes it possible for businesses to easily obtain valuable information about products from manufacturers. Information includes weights and measures, accurate descriptions, current pricing, UPCs, images, other digital assets and more. Details also include rich vehicle-application data and year/make/model look-ups.

SEMA News—February 2014

INDUSTRY NEWS

SPY PHOTOS

GM HD Single-Cab, Chassis-Cab Prototypes and 2016 Ford Raptor Mule?

SEMA News—January 2014

INDUSTRY NEWS

SPY PHOTOS

Photos copyright KGP Photography. Reuse or reproduction without the copyright holder’s consent is prohibited.

2013 SEMA Show New Product Awards

16 Categories Yield 48 Honors From Among More Than 2,000 EntriesMore than 2,000 parts, tools, assemblies and packages were submitted for judging at the New Products Showcase during the 2013 SEMA Show. The displays encompassed items from every segment of the industry, and all were reviewed by a panel of expert judges who ranked them for superiority of innovation, technical achievement, quality and workmanship, consumer appeal and marketability. The judges then awarded honors to products in 16 categories, including two runners-up in each division. Congratulations are due to all those who conceive and create the innovations that drive the industry.

SEMA News—January 2014

EVENTS
Compiled by Steve Campbell

The Hottest Vehicles of the SEMA Show

The Hottest Vehicles of the SEMA ShowDuring the 2013 SEMA Show, the SEMA Award for Hottest Car went to the Ford Mustang. This well-deserved honor was the result of the stang's dominant presence throughout the Show floor. Here now are some examples of seriously tricked out ponies. Take time to scroll through each entry and notice that in every writeup, there are direct links to manufacturers with 2013-2014 Mustang accessories.“The SEMA Show has always been the annual event where the newest and most innovative products are seen first,” said Chris J. Kersting, SEMA president and CEO. “The SEMA Award celebrates the industry’s unique ability to identify and set the trends that influence consumers worldwide. It also underscores the cooperative relationship between the automakers and SEMA-member companies.”
EVENTS

By Steve Campbell

The Best of SEMA 2013

Empowering an IndustryThe 2013 SEMA Show left no doubt that the automotive specialty-equipment industry is stronger than ever. While final attendance figures were being audited at press time, organizers reported that more than 126,000 credentials were issued prior to the event, with thousands more processed on site. More than 60,000 of those badges went to buyers, who came from all over the world. The numbers represented a 7% increase over those from the previous year and were the highest in SEMA Show history. It was the third year in a row that the Show had seen significant growth.

SEMA News—January 2014

EVENTS
By SEMA News Staff

SEMA Data Co-op Case Studies

How Robust Data Has Improved Business The SEMA Data Co-op (SDC), the industry-owned data repository, moved from Beta phase into full operation just last summer. Since then there’s been a lot of talk about “clean data” and the need for manufacturers within the specialty-equipment industry to “take control” of it. ACES, PIES, long descriptions and even product photos and videos are now critical to sales in today’s digital age.

SEMA News—December 2013

BUSINESS TECHNOLOGY
By Mike Imlay

SEMA Data Co-op Case Studies

How Robust Data Has Improved Business

The Promise of China

U.S. Specialty-Equipment Companies Visit an Emerging MarketTwenty-two SEMA-member companies recently traveled to China for the 2013 SEMA China Business Development Conference. The program included a briefing by U.S. government officials, a visit to specialty-equipment shops, an evening at the Great Hall of the People (which serves as the seat of the Chinese parliament) and exhibiting at the China International Auto Parts Expo (CIAPE). About two-thirds of the delegation had participated in previous SEMA overseas business-development programs to China and/or the Middle East, while this was the first time participating in an overseas SEMA event for a third of the companies and the first time exploring this market of 1.3 billion people.

SEMA News—December 2013

INTERNATIONAL

The Promise of China

U.S. Specialty-Equipment Companies Visit an Emerging Market

By Linda Spencer

Meet the 2013–2014 SEMA Board of Directors

Elected by the trade association’s membership at large, the SEMA Board of Directors is composed of industry leaders representing the wide spectrum of businesses found within the specialty-equipment aftermarket. “Board members volunteer considerable time, talent and effort to bettering the industry for all, from manufacturers to distributors, and from sales to service suppliers,” said SEMA President and CEO Chris Kersting. “We appreciate the dedication and insight that our Board of Directors brings to setting priorities for SEMA and addressing issues that promote industry growth.”

SEMA News—December 2013

LEADERSHIP

Meet the 2013–2014 SEMA Board of Directors

By Mike Imlay

Product Packaging

It’s All Wrapped Up in Protection, Branding, Economics and the EnvironmentA package for an automotive product serves multiple purposes, the most important of which is protection. Whether a package contains highly durable grade-8 fasteners or a fragile electronic tuning device, its main mission is to get the product to the end user in pristine condition. But a package can also serve sales functions, provide branding and inform consumers about an entire product line. “Our products can be expensive,” said Joe Dussol, marketing director for Powerteq, which is the parent company of Superchips and Edge Products. “Depending on the product, some people might spend $600–$1,000, and we want the customer to feel like he’s holding something worth that kind of money when he picks up our package. That’s why our packaging might be a little bit more costly than doing a cardboard box with some print on it, but we really want it to stand out.”

SEMA News—December 2013

BEST PRACTICES
By Steve Campbell

Product Packaging

It’s All Wrapped Up in Protection, Branding, Economics and the Environment

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