Executive Staff

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Peter MacGillivray, VP, Events and Communications

Peter MacGillivray leads the communications and events departments for SEMA. This role includes oversight of the association’s publications, which includes the monthly print magazine SEMA News and a weekly electronic newsletter, SEMA eNews, plus a number of SEMA Show publications and directories. He also guides the Public Relations department for the association, which works to promote and standardize the association’s corporate communications with outside media.

MacGillivray also heads the SEMA’s show department, which organizes and produces the annual SEMA Show in Las Vegas and several regional trade shows, international shows and special events throughout the year. He also supervises the International department, and is responsible for overseas business development, working to identify growth opportunities and create value for SEMA members who export products.

Prior to joining SEMA, MacGillivray served as publisher and/or editor for a variety of enthusiast publications in segments that address boating, street performance, off-road, and sport compact performance, including Super Street magazine at Emap USA. There, he was responsible for all of Super Street’s tours and consumer events.

MacGillivray has been an enthusiastic participant in off-road racing, as a member of the U.S. team in the Camel Trophy rally competitions for two years, and a participant in the Baja 1000. MacGillivray’s other passions include golf, photography and his family.

He holds a degree in Journalism from Boston University.

William Miller, SEMA Senior Vice President, Operations

William (Bill) Miller brings over 20 years of industry experience as a hands-on leader in facility operations, marketing and special event promotions to SEMA. In his role as Senior Vice President of Operations, Miller is responsible for strategic planning and overseeing day-to-day business initiatives for five departments within the association. These include Events & Communications; Membership & Marketing; Market Research; Information Technology; and OE Relations.

Miller is a motorsports veteran and long-standing employee at Penske Motorsports and International Speedway Corp.(ISC). He served as president of the California Speedway in Fontana, California.

As Senior Director of Consumer Marketing for International Speedway Corp., he worked to build and strengthen the relationship between ISC’s 13 properties and the consumer fan base through strategic planning, research and promotions. Miller also served as president of Nazareth Speedway in Pennsylvania, and held the position of director of marketing at both the California Speedway and Michigan International Speedway. In 2004, Miller was named one of Southern California's 25 Most Influential Executives in Sports by the Los Angeles Business Journal.

Miller holds a bachelor’s degree in Marketing from Ohio University.

Christopher J. Kersting, CAE, President and CEO

 

  SEMA President, CEO, Christopher Kersting
 
   
Christopher J. Kersting became president of SEMA and CEO in July 2002. He served as the association’s executive vice president for the two years preceding his presidency.

Kersting began working with SEMA in 1989, serving as general counsel and government affairs representative. Kersting also handled legal matters for numerous SEMA-member companies and served as general counsel for such industry institutions as the National Hot Rod Association (NHRA), the Performance Warehouse Association (PWA) and the Auto International Association (AIA). In 1996, Kersting joined SEMA’s Washington, D.C. staff full-time as Vice President of Legislative and Technical Affairs.

Kersting’s goals for the association include:
  1. Supporting member success by raising SEMA’s member benefits to best-in-class levels;
  2. Building the value and excellence of the SEMA Show and other SEMA events;
  3. Leading the industry to new business opportunities in domestic and international commerce.
Kersting received his credential as a Certified Association Executive (CAE) in July of 2002. His professional credentials include a law degree from Washington College of Law, American University (Washington, DC) in 1989. He graduated from the University of Colorado with a Bachelor of Science degree in business in 1985.

Kersting has been recognized for his efforts within the automotive industry by several industry groups, including AIA, which chose him as the AIA Person of the Year in 1995.

 

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