Executive Staff

William Miller, SEMA Senior Vice President, Operations

Executive Staff


	Hi-res photo of William G. Miller

William (Bill) Miller brings over 20 years of industry experience as a hands-on leader in facility operations, marketing and special event promotions to SEMA. In his role as Senior Vice President of Operations, Miller is responsible for strategic planning and overseeing day-to-day business initiatives for five departments within the association. These include Events & Communications; Membership & Marketing; Market Research; Information Technology; and OE Relations.

Miller is a motorsports veteran and long-standing employee at Penske Motorsports and International Speedway Corp.(ISC). He served as president of the California Speedway in Fontana, California.

As Senior Director of Consumer Marketing for International Speedway Corp., he worked to build and strengthen the relationship between ISC’s 13 properties and the consumer fan base through strategic planning, research and promotions. Miller also served as president of Nazareth Speedway in Pennsylvania, and held the position of director of marketing at both the California Speedway and Michigan International Speedway. In 2004, Miller was named one of Southern California's 25 Most Influential Executives in Sports by the Los Angeles Business Journal.

Miller holds a bachelor’s degree in Marketing from Ohio University.

Christopher J. Kersting, CAE, President and CEO

Executive Staff

Christopher J. Kersting became president of SEMA and CEO in July 2002. He served as the association’s executive vice president for the two years preceding his presidency.

Kersting began working with SEMA in 1989, serving as general counsel and government affairs representative. Kersting also handled legal matters for numerous SEMA-member companies and served as general counsel for such industry institutions as the National Hot Rod Association (NHRA), the Performance Warehouse Association (PWA) and the Auto International Association (AIA). In 1996, Kersting joined SEMA’s Washington, D.C. staff full-time as Vice President of Legislative and Technical Affairs.

Kersting’s goals for the association include:

Supporting member success by raising SEMA’s member benefits to best-in-class levels;
Building the value and excellence of the SEMA Show and other SEMA events;
Leading the industry to new business opportunities in domestic and international commerce.

Kersting received his credential as a Certified Association Executive (CAE) in July of 2002. His professional credentials include a law degree from Washington College of Law, American University (Washington, DC) in 1989. He graduated from the University of Colorado with a Bachelor of Science degree in business in 1985.

Kersting has been recognized for his efforts within the automotive industry by several industry groups, including AIA, which chose him as the AIA Person of the Year in 1995.