Enthusiast Program

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2009 Enthusiast Program Report

About this product:

Responding to requests from SEMA members for market research information, the 2009 SEMA Show included a strong new benefit program for exhibitors and attendees alike. SEMA selected a group of automotive enthusiasts to participate in a market research and feedback session, both prior to and during the Show.

SEMA Members may get this content for free!

Regular Price:

$299.00

Trendspotting

About this product:

In an effort to better analyze the tastes and preferences of today’s auto enthusiasts, SEMA, in coordination with Ford, launched the Enthusiast Opinion Leader Research Program at the 2009 SEMA Show.

The program invited 527 enthusiasts, selected through a rigorous application process, to the second day of the Show and tasked them with using social media, including Twitter and Facebook, to broadcast their personal product and trend highlights of the Show.

SEMA Members may get this content for free!

Regular Price:

$1.99

Tapping Trends: Knowledge Is Power

About this product:

Market conditions dictate how companies develop their operating strategies. Evaluating the business environment becomes increasingly important when the economy goes through the kind of turbulence we’ve seen over the past two years. Part of SEMA’s mission is to help member companies assess current conditions and make choices based on hard facts and real trends.

SEMA Members may get this content for free!

Regular Price:

$1.99

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