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Webinar: Exhibitor Series - It Isn’t Rocket Science, It’s Tougher

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Thursday, September 13, 2012; Presented by: Susan Schwartz, CEM, ConvExx

Preparing for the SEMA Show is a tremendous task with many details and deadlines. Join the SEMA Education Institute (SEI) and SEMA Show Management for this session. It is specifically designed for SEMA Show exhibitors and will cover:

  • Planning
  • Ordering
  • Marketing
  • Staffing
  • Selling
This session will better equip you to navigate the exhibitor website, order show services and develop your overall show presence---including how to stand out from the crowd! SEMA Show Management will show you how to do it right and do it better!

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SEMA Members may get this content for free!

Regular Price:

$19.99

Capture, Manage & Nurture Leads to Win More Customers

Course Description

Title: Capture, Manage & Nurture Leads to Win More Customers
Presenter:
Kirsten Knipp, Hubspot

Connecting with Customers: Effective Content Marketing

Course Description

Title: Connecting with Customers: Effective Content Marketing
Presenter:
Robert Rose, Big Blue Moose

Manufacturer & Distributor Online Marketing Essentials

Course Description

Title: Manufacturer & Distributor Online Marketing Essentials
Panel:
John Berg, Swirl (moderator); Michael Morita, Pro-Motion Distribution; Famous Rhodes, eBay Motors; Cheralyn Smith, Advanced Clutch Technology; James Yim, Falken Tire; Edward Yu, Cie Studios

Product Design and Manufacturing Technology That Could Change the Aftermarket

Course Description

Title: Product Design and Manufacturing Technology That Could Change the Aftermarket
Panel:
Tom Myroniak, SEMA (moderator); Rodrigo Meraz, 3D Infotech; Brandon Roby, Whole Hog Technologies; Chris Strong, 3D Infotech; Terry Wohlers, Wohlers Associates

Social Media Trends Impacting Your Business

Course Description

Title: Social Media Trends Impacting Your Business
Speaker:
Tyler Tanaka, Cie Digital Labs

The Psychology of Search & The Findability Formula: What is Really in the Mind of the Online Searcher?

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Course Description
play video Title: The Psychology of Search & The Findability Formula: What is Really in the Mind of the Online Searcher?
Presenter: Heather Lutze, Findability Consulting
Date: SEMA Webinar, August 30, 2012
Duration: 1 hour

Webinar: The Psychology of Search & The Findability Formula - What is Really in the Mind of the Online Searcher?

About this product:

Thursday, August 30, 2012; Presented by: Heather Lutze, Findability Consulting

To succeed in any business, you have to attract the right customers and persuade them to buy. But on the Internet, people only see what the search engines point to, and competition for top spots is fierce. So how do you ensure that your business gets found when prospects are searching for solutions? What are they really thinking BEFORE they search and what motivates them to buy on your site?

Join Heather Lutze, Findability Consulting, and the SEMA Education Institute (SEI) as they explore the psychology of search. Your head will be buzzing with new ideas and a greater understanding of how search engines find you, including what tangible steps you can take to direct a successful online marketing campaign. This presentation is about the underlying strategy, tactics and tools you can use to successfully market your business and get found online, through a combination of strategies such as SEO, PPC and social media. This is the Findability Formula – a holistic approach to dominating search results and market share online.

This presentation will give you a preview of the SEMA Online Marketing Conference program by Heather Lutze:

  • How to get found online with the "Findability Formula"
  • How to find keywords and optimize your search results
  • Overview of the materials that will be covered more in-depth at the SEMA Online Marketing Conference

Don't miss this opportunity to gain a greater understanding of the psychology of search.

Download files in this product: PDF, WMV, MP3

SEMA Members may get this content for free!

Regular Price:

$19.99

Webinar: Exhibitor Series - 25 Tips Guaranteed to Make Your SEMA Show Profitable

About this product:

Thursday, August 16, 2012; Presented by: Chuck Schwartz, ConvExx

Exhibiting at the SEMA Show is an important investment. Is your company prepared for the show? Join the SEMA Education Institute (SEI) and Executive Show Manager, Chuck Schwartz, for a session specifically designed for SEMA Show exhibitors. This webinar will cover:

  • Your overall show plan
  • Staff preparation and training
  • Pre-show marketing
  • Display development

Whether you are a small company or a large company, veteran exhibitor or first-timer, you don't want to miss this opportunity to increase your knowledge and prepare for a successful show.

Download files in this product: PDf, WMV, MP3

SEMA Members may get this content for free!

Regular Price:

$19.99

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