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Email Marketing 301

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Course Description
play video download pdf Title: Email Marketing 301
Presenter: Grant Johnson, ClickMail Marketing, Inc.
Date: SEMA Webinar, December 8, 2011
Duration: 1 hour

SEMA Education Institute Online - Motorsports Parts Manufacturers Council (MPMC)

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MPMC Business Guidelines Manual

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Track Description
Title: MPMC Business Guidelines Manual
Presented by: MPMC

Previously available only in hard copy, MPMC members may now reference and download the MPMC Business Guidelines Manual right here, on SEI.

Written, produced and designed specifically for performance product manufacturers, the MPMC Business Guidelines Manual addresses the many challenges such companies face. Definitions, resources, options and examples also are included in the various sections of the manual. Each section is written in simple details, making it quick and easy to read. Sample documents and verbiage are also included, to help members decide which practices will be best for their individual businesses.

Click here to Enroll as an SEI eLearner to access this quide, plus other great educational content.

2011 SEMA Show Education Days - Customer Service and Sales Solutions

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2011 SEMA Show Education Days - Marketing

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Direct Mail Strategies: How to Profit with Lumpy Mail

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play video download pdf Title: Direct Mail Strategies: How to Profit with Lumpy Mail
Presenter: Jon Goldman, Brand Launcher
Date: SEMA Webinar, November 17, 2011
Duration: 1 hour

How to Get Your Direct Mail Read, Not Trashed

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About this product:

Thursday, November 17, 2011; Presented by: Jon Goldman, Brand Launcher

Most Americans sort their mail over the trash. To get your direct mail opened, you need outrageous marketing that will smash through the clutter. Join the SEMA Education Institute (SEI) and presenter Jon Goldman as he explores creative ways to effectively use direct mail.

During this session, Jon will cover: 

  • The 3 R's of direct marketing
  • The 2 things you need to get high response rates, and 
  • The single most important word you should use in your marketing to get prospects to jump at your offer.    

Jon Goldman is the creator of Lumpy Mail®, and he has used it successfully with clients from Häagen-Dazs to the Atlanta Braves. Now you can find out how to use this marketing technique in your own business!

Download files in this product: WMV, PDF

SEMA Members may get this content for free!

Regular Price:

$19.99

2011 SEMA Show Education Days - Online Marketing, Powered by eBay Motors

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2011 SEMA Show Education Days - Business Management

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2012 ARMO Education Day

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Date: 
Mar 24 2012 8:00am - 6:30pm
Timezone: 
EST
Facility: 
Lucas Oil Stadium
City: 
Indianapolis
State: 
Indiana
More than 4,000 attendees will be descending upon the Hotrod & Restoration Trade Show for the sold-out HRIA Educational Workshop Program, held on Thursday, March 22, 2012, from 8:00 a.m.–6:30 p.m.
More than 4,000 attendees will be descending upon the Hotrod & Restoration Trade Show for the sold-out HRIA Educational Workshop Program, held on Thursday, March 22, 2012, from 8:00 a.m.–6:30 p.m.

Participants will be presented with a full day of workshops and networking opportunities. There will be 40 manufacturers at the event to discuss their products and share their sales strategies. For a full schedule of available workshops, visit www.hotrodshow.com.
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