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Nostalgia is Good 4 Biz: When Old News is Great News

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November 2, 2009 – 9:30 a.m. - 10:30 a.m.
Moderated by: Stacey David, GEARZ TV

Presented by:
• Bill Tichenor, Holley
• Jon Clark, Aftersales LLC and SMS Supercars
• Brian Downard, Lokar
Track: Marketing

Take a walk down memory lane and learn how to capitalize on nostalgia to build your brand and improve sales. Nostalgia is the sizzle that captures attention. Learn how to improve your business by focusing on the connection people feel toward the past.

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), MPEG Layer 3 Audio (MP3)

SEMA Members may get this content for free!

Regular Price:

$9.95

Hidden Treasures and Lurking Lawsuits: How to Increase Profits and Stem Losses Without Getting Sued in Troubled Economic Times

About this product:

November 2, 2009 – 11:00 a.m. - 12:00 p.m.
Presented by: Brian Balow, Dickinson Wright PLCC, and Gary Wolensky, Hewitt Wolensky LLC
Track: Legal & Public Policy

SEMA Members may get this content for free!

Regular Price:

$9.95

The Role of the Internet in Shaping Parts and Accessories Sales in 2009 and Beyond

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KEYNOTE
November 2, 2009, 8:00 a.m. - 9:00 a.m.
Track: Online Marketing, Sponsored by eBay

Panelists:
• Rob Chesney, Vice President of eBay Motors
• Jad Dunning, CEO of DriverSide
• Michelle Morris, Director of North America Automotive Sales for Google
• Bryan Murphy, CEO of WHI Solutions, Inc.
• Famous Rhodes, Director of Parts and Accessories for eBay Motors
• Glenn Rogers, CEO of CarDomain
• Steve Sigg, eBusiness Manager for ACDelco

SEMA Members may get this content for free!

Regular Price:

$9.95

Do-It-Yourself Intellectual Property Protection

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November 2, 2009 – 1:00 p.m. - 2:00 p.m.
Presented by: Robb Roby, Knobbe Martens Olson & Bear
Track: Legal & Public Policy

Budgets are tight, but guarding intellectual property is essential. How can a company avail itself of intellectual property rights while reducing the amount spent on intellectual property counsel? This presentation introduces online resources and other steps that reduce legal expenses while preserving the ability to pursue intellectual property rights.

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), MPEG Layer 3 Audio (MP3)

SEMA Members may get this content for free!

Regular Price:

$9.95

Hiring and Inspiring the New Generation

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November 2, 2009 – 11:00 a.m. - 12:00 p.m.
Presented by: Lisa Orrell, The Orrell Group and Author of Millenials Incorporated
Track: Small Biz Management

SEMA Members may get this content for free!

Regular Price:

$9.95

The Essentials of Online Marketing

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Thursday, January 14, 2010; Presented by: Bill Leake, CEO, Apogee Search

The Essentials of Online Marketing Webinar provided participants with must-know information about how to capture market share and increase sales.

As part of the management team at Power Computing, presenter Bill Leake built the first company to sell $1 million worth of product over the Internet. As CEO and founder of Apogee Search, he has guided the company from inception to its current position as the largest search-engine marketing firm in the Southwest, one of the 20 largest in North America and one of the fastest-growing companies on the Inc. 500 list.

Leake shared details of successful Internet promotion such as:

SEMA Members may get this content for free!

Regular Price:

$19.95

If Patton Ran Your Business

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Thursday, December 3, 2009; Presented by: Tom Shay, Profits+Plus

General George S. Patton was an outstanding leader who had unique ideas about how to lead the troops under his command. During this three-part workshop, Tom helped participants determine the strategies and tactics they will utilize as they combat their competitors and make 2010 a winning year.

 

SEMA Members may get this content for free!

Regular Price:

$19.95

Attracting and Maintaining Customers

Nordstrom has fast become synonymous with customer service, as detailed in an anecdote involving the clothing retailer and a set of tires.

SEMA News - December 2009

SEMA Webinar Reveals the Principles of Customer Service

SEMA NEWS-DECEMBER 2009-BUSINESS-WEBINARSNordstrom has fast become synonymous with customer service, as detailed in an anecdote involving the clothing retailer and a set of tires. Plenty of us have heard the story by now: A customer tried to return a set of tires to Nordstrom soon after it purchased Alaska-based Northern Commercial Co. in 1975. Even though Nordstrom never sold tires and the set had instead been purchased from the obsolete Northern Commercial Co., the return was accepted.

SEMA Partners With Harvard Business

The SEMA Education Institute (SEI) recently finalized an agreement with Harvard Business School Publishing to offer a series of web-based business training courses for SEMA members.

SEMA News - December 2009

A World-Class Learning Opportunity

SEMA NEWS-DECEMBER 2009-BUSINESS-HARVARD 

SEMA has negotiated a special relationship with Harvard to allow even its smallest member companies to receive the same training provided to Fortune 500 firms.  

Tips for Maximizing Sales and Marketing ROI Within Online Automotive Communities

About this product:

Thursday, November 19, 2009; Presented by: Jason Bauer, AutoGuide.com; Justin Choi, Cie Studios; Nick Catalfamo, NASIOC.com

SEMA Members may get this content for free!

Regular Price:

$19.95

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