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Thriving in Challenging Times

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November 3, 2009 – 11:00 a.m. - 12:00 p.m.
Presented by: Richard Jones, Management 2000, Inc., and Justus Breeze, Automotive News
Track: Industry Trends & Forecasts

SEMA Members may get this content for free!

Regular Price:

$9.95

Do My Employees have a Reasonable Right to Privacy?

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November 3, 2009 – 1:00 p.m. - 2:00 p.m.
Presented by: Doug Frymer, Law Office of Douglas A. Frymer, and Tiffany Brosnan, Snell & Wilmer L.L.P
Track: Legal & Public Policy

Employee rights require company planning. That’s why you need a policy manual. Learn how to set standards for your employee instead of assuming that you’ll know what to do and when to do it. Avoid legal hassles by knowing where you stand.

Download format in this product: MPEG Layer 3 Audio (MP3)

SEMA Members may get this content for free!

Regular Price:

$9.95

Profitable Online Selling: An Interactive Discussion with the Expert

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November 3, 2009 – 9:30 - 10:30 a.m.
Presented by:
• Brian Offenberger, Aftermarketer Club
• Dora Fang, eBay Motors
• Jenni Chang, eBay Motors
Track: Online Marketing, Sponsored by eBay

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$9.95

The Nordstrom Way to Customer Service Excellence

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November 3, 2009 – 1:00 p.m. - 2:00 p.m.
Presented by: Robert Spector, Author of The Nordstrom Way
Track: Customer Service & Sales Solutions

Customer loyalty is fundamental to the success of your company. Without it, expenses go up, profits go down, morale can suffer and your company is at risk. We know how to create loyal customers and will provide the ideas, tools and motivation to keep your customers coming back. Your people will leave this seminar with real-world action items they can put to use right away.

Download format in this product: MPEG Layer 3 Audio (MP3) 

SEMA Members may get this content for free!

Regular Price:

$9.95

Driving Green: MPH+MPGe

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November 3, 2009 – 9:30 a.m. - Noon
Moderated by: John Waraniak, SEMA
Presented by:
• Justin Ward, Toyota Technical Center
• Dan Kapp, Ford Motor Company
• Johnathan Goodwin, H-Line Conversions and Goodwinn-Young
• Beau Boeckmann, Galpin Auto Sports
• Ric Fulop, Mrketing A123 Systems
• Dean Tomazic, FEV, Inc.
• Gale Banks, Banks Power
• Eric Cahill, Progressive Insurance Automotive, Automotive X Prize
• Azhar Hussain, TTXGP eGrandPrix
Track: Vehicle Technology Briefing SuperSessions

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Regular Price:

$9.95

Measure the Success of Your Online Efforts with eMetrics

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November 3, 2009 – 3:00 p.m. - 4:00 p.m.
Presented by: Linda Boudiab, Google, and Mark Contreras, Google
Track: Business Efficiency 101

The flood of data available to gauge the effectiveness of your website is mind boggling. You know you’ve spent an enormous amount to build your site - but is it serving your business? Do you know who is finding your site? What pages they’re visiting? And how do you act once you’ve determined the answers? This course is an eye-opener for anybody who is concerned about measuring the results of their labors.

SEMA Members may get this content for free!

Regular Price:

$9.95

Global Growth: Successful Companies Show the Way to International Success

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November 2, 2009 – 3:00 p.m. - 4:00 p.m.
Moderated by: Linda Spencer, SEMA, with panelists:
• Jim Cozzie, RTM Productions
• Bob Scheid, Fidanza Engineering Corp / Performance Management and Consulting LLC.
Track: Industry Trends & Forecasts

Learn from the best of the best in how to access the global market. Top specialty-equipment companies demonstrate how they accessed new markets and learned the rules of playing the international game. Expand your company’s reach with this informative seminar.

SEMA Members may get this content for free!

Regular Price:

$9.95

Product Launches: What You Must and Must Not Do

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November 2, 2009 – 3:00 p.m. - 4:00 p.m.
Moderated by: Tom Marx, The Marx Group and co-author of Marketing Sucks! (And Sales too!), with panelists:
• Cam Benty, FlowMaster
• Ron Coleman, Competition Cams
• Marla Moore, Hypertech
Track: Marketing

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Regular Price:

$9.95

Getting Your Data House in Order, Part IV: ACES Data Standards - Fit Happens

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November 2, 2009 – 3:00 p.m. - 4:00 p.m.
Presented by: Gigi Ho, Digital Performance Inc.
Track: Business Efficiency 101

Recent industry studies show that most manufacturers have major “holes” in the application data, meaning that they don’t catalog every application that their parts fit. This seminar will help anyone who depends on electronic catalogs to match parts to specific vehicles or engines to understand how to use industry application standards to eliminate holes and provide their customers with more accurate application data. This seminar helps explain the differences between AAIA Legacy data standards and ACES and how to get the most out of each.

SEMA Members may get this content for free!

Regular Price:

$9.95

Getting Your Data House in Order, Part III: Product Attribute Data -The Path to Profits

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November 2, 2009 – 1:00 p.m. - 2:00 p.m.
Presented by: Scott O’Toole, Motor State Distributing
Track: Business Efficiency 101

SEMA Members may get this content for free!

Regular Price:

$9.95

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