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Driving Green: MPH+MPGe

About this product:

November 3, 2009 – 9:30 a.m. - Noon
Moderated by: John Waraniak, SEMA
Presented by:
• Justin Ward, Toyota Technical Center
• Dan Kapp, Ford Motor Company
• Johnathan Goodwin, H-Line Conversions and Goodwinn-Young
• Beau Boeckmann, Galpin Auto Sports
• Ric Fulop, Mrketing A123 Systems
• Dean Tomazic, FEV, Inc.
• Gale Banks, Banks Power
• Eric Cahill, Progressive Insurance Automotive, Automotive X Prize
• Azhar Hussain, TTXGP eGrandPrix
Track: Vehicle Technology Briefing SuperSessions

SEMA Members may get this content for free!

Regular Price:

$9.95

Measure the Success of Your Online Efforts with eMetrics

About this product:

November 3, 2009 – 3:00 p.m. - 4:00 p.m.
Presented by: Linda Boudiab, Google, and Mark Contreras, Google
Track: Business Efficiency 101

The flood of data available to gauge the effectiveness of your website is mind boggling. You know you’ve spent an enormous amount to build your site - but is it serving your business? Do you know who is finding your site? What pages they’re visiting? And how do you act once you’ve determined the answers? This course is an eye-opener for anybody who is concerned about measuring the results of their labors.

SEMA Members may get this content for free!

Regular Price:

$9.95

Global Growth: Successful Companies Show the Way to International Success

About this product:

November 2, 2009 – 3:00 p.m. - 4:00 p.m.
Moderated by: Linda Spencer, SEMA, with panelists:
• Jim Cozzie, RTM Productions
• Bob Scheid, Fidanza Engineering Corp / Performance Management and Consulting LLC.
Track: Industry Trends & Forecasts

Learn from the best of the best in how to access the global market. Top specialty-equipment companies demonstrate how they accessed new markets and learned the rules of playing the international game. Expand your company’s reach with this informative seminar.

SEMA Members may get this content for free!

Regular Price:

$9.95

Product Launches: What You Must and Must Not Do

About this product:

November 2, 2009 – 3:00 p.m. - 4:00 p.m.
Moderated by: Tom Marx, The Marx Group and co-author of Marketing Sucks! (And Sales too!), with panelists:
• Cam Benty, FlowMaster
• Ron Coleman, Competition Cams
• Marla Moore, Hypertech
Track: Marketing

SEMA Members may get this content for free!

Regular Price:

$9.95

Getting Your Data House in Order, Part IV: ACES Data Standards - Fit Happens

About this product:

November 2, 2009 – 3:00 p.m. - 4:00 p.m.
Presented by: Gigi Ho, Digital Performance Inc.
Track: Business Efficiency 101

Recent industry studies show that most manufacturers have major “holes” in the application data, meaning that they don’t catalog every application that their parts fit. This seminar will help anyone who depends on electronic catalogs to match parts to specific vehicles or engines to understand how to use industry application standards to eliminate holes and provide their customers with more accurate application data. This seminar helps explain the differences between AAIA Legacy data standards and ACES and how to get the most out of each.

SEMA Members may get this content for free!

Regular Price:

$9.95

Getting Your Data House in Order, Part III: Product Attribute Data -The Path to Profits

About this product:

November 2, 2009 – 1:00 p.m. - 2:00 p.m.
Presented by: Scott O’Toole, Motor State Distributing
Track: Business Efficiency 101

SEMA Members may get this content for free!

Regular Price:

$9.95

Getting Your Data House in Order, Part II: Data Standards 101

About this product:

November 2, 2009 – 11:00 a.m. - 12:00 p.m.
Presented by: Bob Moore
Track: Business Efficiency 101

SEMA Members may get this content for free!

Regular Price:

$9.95

Getting Your Data House in Order, Part I: “We Really Want to Sell Your Products but Your Data Won’t Let Us”

About this product:

November 2, 2009 – 9:30 a.m. - 10:30 a.m.
Presented by: Bob Moore
Track: Business Efficiency 101

Bob Moore provides a real-life case study (or should we say horror story) on a substantial brick and mortar retail chain, that recently decided to have an online presence. Thirteen months and tens of thousands of dollars later, this website still isn’t operating because the retailer can’t get the data they need from their suppliers. If you are a manufacturer who wants to see your products on more websites or are a retailer considering creating or expanding your website, this case study is a must see.

Download format in this product: MPEG Layer 3 Audio (MP3)

SEMA Members may get this content for free!

Regular Price:

$9.95

Creating Killer Video: Using Video to Communicate with Your Customers

About this product:

November 2, 2009 – 9:30 - 10:30 a.m.
Presented by:
• John Naderi, StreetFire.net, and Famous Rhodes, eBay Motors
• Chris Duke, MOTORZ
• James Lawrence, PowerTV
• Josh Biggers, Stillen
Track: Online Marketing, Sponsored by eBay

Learn to create effective video for distribution via the Internet on social media websites. Topics will include equipment suggestions, content ideas and what to do with the video once it’s produced. This entertaining seminar shares the secrets to videos that have worked well by earning thousands of views on a social media website with little effort and cost.

Download format in this product: MPEG Layer 3 Audio (MP3)

SEMA Members may get this content for free!

Regular Price:

$9.95

Branding: What Makes or Breaks Your Success!

About this product:

November 2, 2009 – 1:00 a.m. - 2:00 p.m.
Moderated by:
• Zan Martin, Martin & Co. Advertising
• Nate Shelton, B&M
• Joe St Lawrence, Executive Producer of Spike TV’s Powerblock
• Mark Wronski, AMP Research
• Paul Banks, Cherry Bomb
• Mark McFann, Royal Purple
Track: Marketing

SEMA Members may get this content for free!

Regular Price:

$9.95

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