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Grow Your Business with Customer Relationship Management (CRM)

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November 2, 2010 – 1:00 p.m. - 2:00 p.m.
Presented by: Jeff Scott, C-Level Management
Track: Business Efficiency 101, Sponsored by the SEMA Business Technology Committee (BTC)

You have hundreds of contacts, leads and customers to keep track of, cultivate and maintain. Whether you are large or small, learn what CRM software is available and how it can help your business keep the customers you have and cultivate new ones to drive sales.

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Getting Your Data House in Order, Part III: Application Data Standards - “Fit Happens” - Data 301

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November 1, 2010 – 1:00 p.m. - 2:00 p.m.
Presented by: Gigi Ho, Digital Performance
Track: Business Efficiency 101, Sponsored by the SEMA Business Technology Committee (BTC)

Recent industry studies show that most manufacturers have major “holes” in the application data, meaning that they don’t catalog ever application that their parts fit. 

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Sales Strategy: Create Your Competitive Advantage

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Thursday, December 9, 2010; Presented by: Chuck Udell, Essential Action Design Group

Chuck Udell, senior partner with the Essential Action Design Group, will present an enlightening session, “Sales Strategy: Creating Your Competitive Advantage” on Thursday, December 9. An industry veteran, Udell is the former president of University of the Aftermarket (of Northwood University), and was responsible for working with a team of key industry leaders to develop Leadership 2010, the University of the Aftermarket’s Executive Development Program.

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$19.99

Getting Your Data House In Order: Application Data Standards

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Thursday, November 18, 2010; Presented by: Gigi Ho, Digital Performance

Industry studies show that most manufacturers have major “holes” in the application data for their parts, either because of errors in their fitment data, or gaps in vehicle coverage.

This seminar will:

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$19.99

Successful Negotiations: Understanding Competitive and Collaborative Tactics

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Thursday, October 7, 2010; Presented by: Dr. Frank Morgan

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$19.99

5 Tips to Improve Your Website Now

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Thursday, September 30, 2010; Presented by: Craig Cervenka, PowerSports Network

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Connect with Customers on Blogs: What You Need to Know

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Thursday, September 9, 2010; Presented by: Rick Calvert, BlogWorld Expo

Blogs have revolutionized commerce. Blogs – web logs – allow companies to directly address current customers while also developing new business, explaining product benefits and answering customer questions. Blogs are cost-effective, generate “buzz” about your business, build brand loyalty and position the blogger as an expert in the field.

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$19.99

Maximize Your SEMA Show ROI: Exhibitor Promotional Tools

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Thursday, September 02, 2010; Presented by: Chuck Schwartz, Convexx and Shelly Purcell, Exhibitor Invites

Maximize Your SEMA Show ROI: Exhibitor Promotional Tools Exhibiting at the SEMA Show is a major investment. Studies have consistently shown that exhibitors who engage buyers PRIOR TO an event will have a more successful show. Don't just wait for buyers to find you. Connect with them now.

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Exhibitor Profile: American Eagle Wheel Corp.

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A Conversation With Margo Furcolow

American Eagle Wheel Corp. (AEWC) was a first-time exhibitor at the 2009 SEMA Show. SEMA News spent some time with AEWC President Margo Furcolow at the company’s facility in Chino, California. Ms. Furcolow discussed the company’s experience as a first-time exhibitor and offered advice for other first-timers.

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$1.99

Powersports Dealer Training Preview

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Thursday, August 26, 2010; Presented by: Gart Sutton, Mike Brunken, Tony Gonzalez, Steve Dodds

Powersports dealers: Don’t miss the chance to receive unique high-level training from industry experts at the 2010 SEMA Show. Well-known powersports author and educator Gart Sutton, president of Gart Sutton & Associates Inc. (GSA), and his staff of highly skilled experts provide on-site dealer consulting and training services and develop training solutions for all of the major powersports manufacturers.

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