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Webinar: 10 Ways to Better Product Development -The SEMA Garage Industry Innovations Center

About this product:

Thursday, March 13, 2014; Mike Spagnola, Vice President, OEM and Product Development Programs

Mike Spagnola, SEMA’s vice president of OEM and Product Development Programs shares tools for improving the product development process from concept to prototype in this webinar entitled “10 Ways to Better Product Development – The SEMA Garage Industry Innovations Center.” During his 40 years in the auto parts arena, Spagnola has held numerous positions spanning retail, distribution and manufacturing, uniquely positioning him to understand the issues that SEMA’s members face daily.

The SEMA Garage Industry Innovations Center assists companies in each stage of the product design and creation process. Outfitted with nearly $2 million in equipment, the SEMA Garage serves as a research facility complete with a tech transfer program, custom scanning services, 3D printing and measuring sessions, allowing member companies to accurately model production parts. Those parts can then be installed in the garage, tested for EPA and CARB compliance and promoted using the on-site media center. All these benefits are available to SEMA members for a fraction of the current market price for comparable services. Learn how to gain the most from these resources!

Download files in this product: PDF, WMV, MP3

SEMA Members may get this content for free!

Regular Price:

$19.99

So, You Want to Be in Pictures? A Guide to Product Placement in Film

Title: So, You Want to Be in Pictures? A Guide to Product Placement in Film
Presenter: Mark McFann, Cast a Long Shadow
Date: SEMA Webinar, February 20, 2014
Duration: 1 hour

 

Webinar: So, You Want to Be in Pictures? A Guide to Product Placement in Film

About this product:

Thursday, February 20, 2014; Mark McFann, Cast a Long Shadow 

So You Want to be in Pictures will provide attendees with a clear understanding of the pros and cons of getting products placed in major motion pictures. This how-to webinar is a must attend for anyone who ever wanted to go “Hollywood” and create an innovative marketing strategy for your business. 

Learning Objectives:

  1. Go beyond the myths and misconceptions about product placement and get a real understanding of what it takes in terms of time, effort and expense in order to get your product/company featured in major motion pictures.
  2. Learn the tactics needed to leverage your company so that you maximize impact and exposure.

Speaker Bio:
Mr. McFann was VP of Sales & Marketing and an owner of Royal Purple from 2002 -2012. Royal Purple was successfully sold to Calumet in 2012. McFann is now a principle owner and managing director of Cast a Long Shadow which specializes in entertainment marketing. McFann secured product placement for Royal Purple in a number of films including Salt, Real Steel, Safe Haven,  A Good Day to Die Hard as well as the upcoming films Need for Speed, Transformers 4 and many others.  Cast a Long Shadow's other clients include New Belgium Brewery, Kaiser Compressors and Feisty Spirits distillery.    

Please note: The sample promotional videos that were presented during the ‘live’ webinar, will not display in the webinar video recording. Please download and view the additional videos to supplement the recorded presentation.

Download files in this product: PDF, WMV, MP3

SEMA Members may get this content for free!

Regular Price:

$19.99

Scholarship Available to Ohio Tech Students

Students at Ohio Technical College (OTC) may be able to win a scholarship for a one-year tuition, valued at up to $29,400. The scholarship is part of the Specialty Equipment Market Association (SEMA) Memorial Scholarship Fund (SMSF), which encourages and supports those pursuing careers in the automotive aftermarket.

FOR IMMEDIATE RELEASE
March 10, 2014

Contact: Della Domingo 
909-978-6723
dellad@sema.org

SCHOLARSHIP AVAILABLE TO OHIO TECH STUDENTS

-- Specialty Equipment Market Association (SEMA) Offers One-Year Tuition Scholarship to OTC Student -

SEMA to Host Product Development Webinar

SEMA will host a webinar detailing the product development process, titled “10 Ways to Better Product Development.” This webinar will share recommendations on improving the product development process from beginning to end.

FOR IMMEDIATE RELEASE
March 06, 2014

Contact: Della Domingo 
909-978-6723 
dellad@sema.org 

Editor's Note: An image is available. Please contact Monika Earle at monikae@sema.org 

 

SEMA TO HOST PRODUCT DEVELOPMENT WEBINAR

--Tools Available To SEMA Members Will Be Highlighted -- 

Webinar: Learn 10 New Ways to Better Your Product Development Process

Date: 
Mar 13 2014 10:00am - 11:00am
Timezone: 
PST
Facility: 
Online
Mike Spagnola, SEMA’s vice president of OEM and Product Development Programs will share tools for improving the product development process from concept to prototype at the March 13 webinar entitled “10 Ways to Better Product Development – The SEMA Garage Industry Innovations Center.” During his 40 years in the auto parts arena, Spagnola has held numerous positions spanning retail, distribution and manufacturing, uniquely positioning him to understand the issues that SEMA’s members face daily.
Presented by: Mike Spagnola

Mike Spagnola, SEMA’s vice president of OEM and Product Development Programs will share tools for improving the product development process from concept to prototype at the March 13 webinar entitled “10 Ways to Better Product Development – The SEMA Garage Industry Innovations Center.” During his 40 years in the auto parts arena, Spagnola has held numerous positions spanning retail, distribution and manufacturing, uniquely positioning him to understand the issues that SEMA’s members face daily.

Webinar: Fuel Your Sales with Better Product Data - An Introduction to the SEMA Data Co-op

Date: 
Apr 3 2014 10:00am - 11:00am
Timezone: 
PST
Facility: 
Online
Are you ready for the selling season? Would you like to boost your profits and expand your market reach? Standards compliant data is easily sharable data, and the time to start is now! Join the SEMA Education Institute (SEI) and the SEMA Data Co-op (SDC) team and learn how the SDC program works through a presentation and a live demonstration of their system, then subscribe to the SDC to Sell More Parts!
Presented by: Jim Graven, SDC Director of Membership

Are you ready for the selling season? Would you like to boost your profits and expand your market reach? Standards compliant data is easily sharable data, and the time to start is now! Join the SEMA Education Institute (SEI) and the SEMA Data Co-op (SDC) team and learn how the SDC program works through a presentation and a live demonstration of their system, then subscribe to the SDC to Sell More Parts!

Learning Objectives

Webinar: 411 Customer Service: 8 Words that Can Kill the Deal

Date: 
Mar 18 2014 10:00am - 11:00am
Timezone: 
PST
Facility: 
Online
Information calls? Well not quite. But you will get Customer Service information you will be able to use immediately and forever. Nancy Friedman, The Telephone Doctor, and a favorite SEMA conference speaker brings you the 8 Killer Words in JUST 20 MINUTES – don’t worry, there will be plenty of time for questions.

Presented by: Nancy Friedman, Telephone Doctor

Information calls? Well not quite. But you will get Customer Service information you will be able to use immediately and forever. Nancy Friedman, The Telephone Doctor, and a favorite SEMA conference speaker brings you the 8 Killer Words in JUST 20 MINUTES – don’t worry, there will be plenty of time for questions.

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