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Google Series: Using YouTube to Sell Parts & Accessories

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Thursday, August 18, 2011; Presented by: William Ponkowski, YouTube

Video can be a powerful marketing and sales tool for businesses of every size. YouTube is a forum for people to connect, inform, and inspire others, and acts as a distribution platform for original content creators and advertisers large and small.

Learn how to use online video, such as informative how-to-demonstrations, to promote the sale of parts and accessories. Join the SEMA Education Institute (SEI) and YouTube expert, William Ponkowski, as he leads an exciting exploration of YouTube.  Come learn how to connect with your customers using cutting-edge media.

In this webinar, we will focus on: 

  • Impact of Online Video on the Auto Industry
  • 3 Steps to Success on YouTube
  • Understanding and Acting on Data from YouTube Insights
  • Opportunity for Q&A 

Ponkowski, a YouTube Specialist in the auto industry, brings a unique perspective as a Google staffer with an automotive background. Be sure and join SEI and Ponkowski on Thursday, August 18, at 10:00 a.m. Pacific/1:00 p.m. Eastern for this enlightening webinar on the effective use of YouTube for your business.

Download files in this product: PDF, WMV, MP3

SEMA Members may get this content for free!

Regular Price:

$19.99

Google Series: Using Google Analytics

About this product:

Thursday, August 4, 2011; Presented by Courtney Khademi, Google

You’re investing a lot of time and resources into your online marketing efforts. You’ve got landing pages, key words, videos, social networking, online ads. But at the end of the day, are you hitting your goals? How much of your efforts are translating into conversions and ultimately sales? Are you using the best possible data?

Join Google staffer, Courtney Khademi, for a SEMA Education Institute (SEI) webinar as she does a walk-through of Google Analytics, a powerful and free tool that can give you insight into your web traffic and evaluate your marketing effectiveness. During this session, Courtney will walk through the key features of Google Analytics and how use them to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.

Since joining Google, Courtney’s work has focused on partnering with Google’s clients on the strategic development of their online advertising. She specializes in Google Analytics and its application to the optimization of search engine and display marketing.

Metrics are essential to the success of your company’s online efforts. Don’t miss this incredible opportunity to learn directly from Google about the effective use of their free analytics tool. Join SEI and Google on Thursday, August 4, at 10:00 a.m. Pacific/1:00 p.m. Eastern for this informative webinar.

Download files in this product: PDF, MP3

SEMA Members may get this content for free!

Regular Price:

$19.99

Google Series: Using Google Analytics

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Course Description
play video download pdf Title: Google Series: Using Google Analytics
Presenter: Courtney Khademi, Google
Date: SEMA Webinar, August 4, 2011
Duration: 1 hour

PRO Council Sales Training Manual

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download pdf   Title: PRO Council Sales Training Manual
Presenter: Professional Restylers Organization (PRO), a SEMA Council
Content: 92 pages

Email Marketing 201

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Course Description
play video download pdf Title: Email Marketing 201
Presenter: Michael Kelly, ClickMail Marketing
Date: SEMA Webinar, July 21, 2011
Duration: 1 hour, 28 minutes

Email Marketing 201

About this product:

Thursday, July 21, 2011; Presented by: Michael Kelly, ClickMail Marketing

Year after year, email continues to be a powerful marketing and sales tool with a high return on investment. You’ve mastered the fundamentals but now you want to take your email campaigns up another notch---and fully leverage this important medium.

Join Michael Kelly, ClickMail Marketing, as he discusses more advanced email techniques. Michael brings more than 20 years experience in the telecommunications and messaging industries and is one of the founders of ClickMail. During this session Michael will discuss:

• Life-cycle and drip-marketing email strategies
• Integrating email with social media
• White lists, black lists and other considerations
• Email for mobile phones
• Smart strategies for A/B split testing

Download formats in this product: Windows Media Video (WMV), Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), MP3.

SEMA Members may get this content for free!

Regular Price:

$19.99

10 Free Search-Engine Tips That Will Increase Your Business Online Now

Course Description
Title: 10 Free Search-Engine Tips That Will Increase Your Business Online Now
Presented by: Matt Bailey, SiteLogic Online Marketing
Duration: approx. 54 minutes

Click here to Enroll as an SEI eLearner to access this course, plus other great educational content.

eBay VP of Mobile Steve Yankovich to Lead Discussion at SEMA Business Technology Symposium

Today's automotive consumers increasingly rely on their mobile devices to make purchases and do product research. To help automotive professionals understand the opportunities this trend presents, Steve Yankovich, eBay vice president of mobile, will discuss the growing impact of mobile as a medium for automotive customers at the Specialty Equipment Market Association (SEMA) Business Technology Symposium. The event will take place at 10 a.m. on July 27 at the Renaissance Hotel in Long Beach, Calif.

FOR IMMEDIATE RELEASE

Contact: Della Domingo
909/978-6723
dellad@sema.org

eBay Vice President of Mobile Steve Yankovich to Lead Discussion of Mobile's Role in the Automotive Industry at the 2011 SEMA Business Technology Symposium
-- Famous Rhodes, Sr. Director of eBay Motors, will discuss best practices for online marketing and lead generation for aftermarket brands and businesses --

New SEMA Show Website Launched

SEMA Show organizers recently launched a redesigned website at www.SEMAShow.com, the site's first major overhaul in almost 10 years. The site's enhanced online tools, user-friendly navigation and virtual maps make it easy for those participating in the 2011 SEMA Show to register and plan for the event.

FOR IMMEDIATE RELEASE

Contact: Della Domingo
909/978-6723
dellad@sema.org

NEW SEMA SHOW WEBSITE LAUNCHED
-- Overhaul marks site's first redesign in nearly 10 years --

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