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Exhibitor Series Part 1 - Ready, Set, Go! Ready Your Staff, Set Your Booth, Go to the Show!

About this product:

Presenting two NEW webinars especially for SEMA Show exhibitors. This will be Part 1 of a 2-part exploration of all the information that will help you prepare for a successful show experience. Getting the most mileage from the booth is the number one objective when planning your Show.  But where do you start?  This session will give you the tools to get ready for the SEMA Show. Learn how to build a booth, tips for staffing a booth, how to present your product and yourself, saving money and saving time!  

For instance, did you know you should always build your booth before you get to the Show?  Take pictures of it and video.  Leave it up for a few days and ask people not in your company if they would stop at this booth.  We’ll give more information on the webinar. 

Need tips for the staff working the booth?  This webinar has them (including not to chew gum in the booth! Learn all this and more as your questions get answered by SEMA Show experts. How should you promote pre-show? 

Download files in this product: WMV, PDF 

SEMA Members may get this content for free!

Regular Price:

$0.00

Exhibitor Series Part 1: Ready Your Staff, Set Your Booth, Go to the Show!

View Course Course Description
play video download pdf Title: Exhibitor Series Part 1: Ready Your Staff, Set Your Booth, Go to the Show!
Presenter: Chuck Schwartz, CEM, ConvExx
Date: SEMA Show Webinar, August 23, 2011
Duration: 1 hour

Exhibitor Series Part 1: Ready Your Staff, Set Your Booth, Go to the Show!

View Course Course Description
play video download pdf Title: Exhibitor Series Part 1: Ready Your Staff, Set Your Booth, Go to the Show!
Presenter: Chuck Schwartz, CEM, ConvExx
Date: SEMA Show Webinar, August 23, 2011
Duration: 1 hour

Google Series: Using YouTube to Sell Parts & Accessories

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Course Description
play video download pdf cheat sheet Title: Google Series: Using YouTube to Sell Parts & Accessories
Presenter: William Ponkowski, YouTube
Date: SEMA Webinar, August 18, 2011
Duration: 1 hour

Google Series: Using YouTube to Sell Parts & Accessories

About this product:

Thursday, August 18, 2011; Presented by: William Ponkowski, YouTube

Video can be a powerful marketing and sales tool for businesses of every size. YouTube is a forum for people to connect, inform, and inspire others, and acts as a distribution platform for original content creators and advertisers large and small.

Learn how to use online video, such as informative how-to-demonstrations, to promote the sale of parts and accessories. Join the SEMA Education Institute (SEI) and YouTube expert, William Ponkowski, as he leads an exciting exploration of YouTube.  Come learn how to connect with your customers using cutting-edge media.

In this webinar, we will focus on: 

  • Impact of Online Video on the Auto Industry
  • 3 Steps to Success on YouTube
  • Understanding and Acting on Data from YouTube Insights
  • Opportunity for Q&A 

Ponkowski, a YouTube Specialist in the auto industry, brings a unique perspective as a Google staffer with an automotive background. Be sure and join SEI and Ponkowski on Thursday, August 18, at 10:00 a.m. Pacific/1:00 p.m. Eastern for this enlightening webinar on the effective use of YouTube for your business.

Download files in this product: PDF, WMV, MP3

SEMA Members may get this content for free!

Regular Price:

$19.99

Google Series: Using Google Analytics

About this product:

Thursday, August 4, 2011; Presented by Courtney Khademi, Google

You’re investing a lot of time and resources into your online marketing efforts. You’ve got landing pages, key words, videos, social networking, online ads. But at the end of the day, are you hitting your goals? How much of your efforts are translating into conversions and ultimately sales? Are you using the best possible data?

Join Google staffer, Courtney Khademi, for a SEMA Education Institute (SEI) webinar as she does a walk-through of Google Analytics, a powerful and free tool that can give you insight into your web traffic and evaluate your marketing effectiveness. During this session, Courtney will walk through the key features of Google Analytics and how use them to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.

Since joining Google, Courtney’s work has focused on partnering with Google’s clients on the strategic development of their online advertising. She specializes in Google Analytics and its application to the optimization of search engine and display marketing.

Metrics are essential to the success of your company’s online efforts. Don’t miss this incredible opportunity to learn directly from Google about the effective use of their free analytics tool. Join SEI and Google on Thursday, August 4, at 10:00 a.m. Pacific/1:00 p.m. Eastern for this informative webinar.

Download files in this product: PDF, MP3

SEMA Members may get this content for free!

Regular Price:

$19.99

Google Series: Using Google Analytics

View Course

Course Description
play video download pdf Title: Google Series: Using Google Analytics
Presenter: Courtney Khademi, Google
Date: SEMA Webinar, August 4, 2011
Duration: 1 hour

PRO Council Sales Training Manual

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download pdf   Title: PRO Council Sales Training Manual
Presenter: Professional Restylers Organization (PRO), a SEMA Council
Content: 92 pages
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