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Direct Mail Strategies: How to Profit with Lumpy Mail

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play video download pdf Title: Direct Mail Strategies: How to Profit with Lumpy Mail
Presenter: Jon Goldman, Brand Launcher
Date: SEMA Webinar, November 17, 2011
Duration: 1 hour

How to Get Your Direct Mail Read, Not Trashed

About this product:

Thursday, November 17, 2011; Presented by: Jon Goldman, Brand Launcher

Most Americans sort their mail over the trash. To get your direct mail opened, you need outrageous marketing that will smash through the clutter. Join the SEMA Education Institute (SEI) and presenter Jon Goldman as he explores creative ways to effectively use direct mail.

During this session, Jon will cover: 

  • The 3 R's of direct marketing
  • The 2 things you need to get high response rates, and 
  • The single most important word you should use in your marketing to get prospects to jump at your offer.    

Jon Goldman is the creator of Lumpy Mail®, and he has used it successfully with clients from Häagen-Dazs to the Atlanta Braves. Now you can find out how to use this marketing technique in your own business!

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SEMA Members may get this content for free!

Regular Price:

$19.99

2012 ARMO Education Day

Date: 
Mar 24 2012 8:00am - 6:30pm
Timezone: 
EST
Facility: 
Lucas Oil Stadium
City: 
Indianapolis
State: 
Indiana
More than 4,000 attendees will be descending upon the Hotrod & Restoration Trade Show for the sold-out HRIA Educational Workshop Program, held on Thursday, March 22, 2012, from 8:00 a.m.–6:30 p.m.
More than 4,000 attendees will be descending upon the Hotrod & Restoration Trade Show for the sold-out HRIA Educational Workshop Program, held on Thursday, March 22, 2012, from 8:00 a.m.–6:30 p.m.

Participants will be presented with a full day of workshops and networking opportunities. There will be 40 manufacturers at the event to discuss their products and share their sales strategies. For a full schedule of available workshops, visit www.hotrodshow.com.

Online Marketing Essentials

Course Description
Title: Online Marketing Essentials
Presented by: Hallie Janssen, Anvil Media, Inc.
Date: October 15, 2011
Duration: 108 Minutes

Click here to Enroll as an SEI eLearner to access this course, plus other great educational content.

The No B.S. Guide to ROI and Social Media

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play video download pdf Title: The No B.S. Guide to ROI and Social Media
Presenter: Jason Falls
Date: SEMA Webinar, October 13, 2011
Duration: 1 hour

The No B.S. Guide to ROI and Social Media

About this product:

Thursday, October 13, 2011; Presented by: Jason Falls

Measuring social media seems daunting to most marketers, but by understanding what social media can do for your business, defining what you want it to do and building a strategy that includes a measurement roadmap, you can track and measure what social media can do. Join the SEMA Education Institute (SEI) and presenter Jason Falls for this FREE informative webinar, Thursday, Oct. 13, at 10:00 a.m. Pacific. Jason will take you through what returns you can get out of social media marketing ... and there's more there than you think!

Jason Falls is one of the leading thinkers, strategists and public speakers in the social media marketing, digital marketing and online communications industries. He is the author of the noted industry blog SocialMediaExplorer.com, a fixture at or near the top of the AdvertisingAge Power 150 Marketing Blogs list and is responsible for ExploringSocialMedia.com, a learning community for digital and social media marketing, online communications and technology. He will be a featured presenter at the SEMA Online Marketing Conference during the annual SEMA Show in Las Vegas.

Download files in this product: WMV, MP3, PDF

SEMA Members may get this content for free!

Regular Price:

$19.99

ARMO Trademark Licensing Guide

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download pdf   Title: ARMO Trademark Licensing Guide
An introduction into the process of securing a restoration trademark license with an OEM carmaker.
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