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Email Marketing 301

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Thursday, December 08, 2011; Presented by: Grant Johnson, ClickMail Marketing, Inc.

You've got the basics of email marketing dialed in, but how can you take this important marketing and sales tool to the next level? How do you effectively integrate it with your other digital tools? Join the SEMA Education Institute (SEI) and presenter Grant Johnson, ClickMail Marketing, for Email Marketing 301. This session will present advanced email tactics and strategies including:

  • Leveraging dynamic content for greater relevance
  • Integration with web sites, CRM and web analytics tools
  • Multi-channel integration
NOTE: Email Marketing 301 is the third and final installment in SEI's Email Marketing webinar series. Email Marketing 101 and Email Marketing 201 are available in the SEI eLearning Center.

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Email Marketing 301

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Course Description
play video download pdf Title: Email Marketing 301
Presenter: Grant Johnson, ClickMail Marketing, Inc.
Date: SEMA Webinar, December 8, 2011
Duration: 1 hour

MPMC Business Guidelines Manual

Track Description
Title: MPMC Business Guidelines Manual
Presented by: MPMC

Previously available only in hard copy, MPMC members may now reference and download the MPMC Business Guidelines Manual right here, on SEI.

Written, produced and designed specifically for performance product manufacturers, the MPMC Business Guidelines Manual addresses the many challenges such companies face. Definitions, resources, options and examples also are included in the various sections of the manual. Each section is written in simple details, making it quick and easy to read. Sample documents and verbiage are also included, to help members decide which practices will be best for their individual businesses.

Click here to Enroll as an SEI eLearner to access this quide, plus other great educational content.

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