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Take Your SEO to the Next Level

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Thursday, May 10, 2012; Presented by: Leisa Hall, Anvil Media Inc.

When potential customers search online for parts and accessories, are they finding your company? Have you fully optimized your website? The world of online search is constantly changing. It's critical that you are up-to-speed on the latest techniques to insure that your company ranks as a top search result. Join us, along with presenter Leisa Hall, Anvil Media Inc, as we dive into the topic of SEO. During this session we will cover:

  • The importance of content
  • Keywords and on-site placement
  • How links effect optimization
  • Social influence
  • What NOT to do
  • Tracking your SEO

Hall has been developing strategy for search engine marketing campaigns at Anvil since 2004. Seasoned in organic search engine optimization, social media strategies, and paid search, her expertise is in driving online paid media strategy for ecommerce for businesses of all sizes. Learn how to stand out from the online crowd.

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SEMA Members may get this content for free!

Regular Price:

$19.99

2012 SEMA Scholarship Applications Due Next Week

April 6, 2012, is the deadline to apply for an automotive scholarship through the 2012 SEMA Memorial Scholarship Fund (SMSF). The scholarship application requires college transcripts and letters of recommendation and is now available at www.sema.org/scholarships.

How Fit Is Your Customer Service?

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play video   Title: How Fit Is Your Customer Service?
Presenter:
Steve Ferrante, Sale Away, LLC

SEMA Scholarship Winner David Arnouts Offers Advice for Students

SEMA's Education Institute (SEI) recently interviewed 2010 SEMA Memorial Scholarship Fund recipient David Arnouts, who is currently working at Autoweek as associate editor. Arnouts shared some thoughts about what fuels his enthusiasm for motorsports and provided advice for students applying for scholarships and for those just beginning a career in the automotive industry.  

Money for School—SEMA Scholarship Applications Available

Students preparing for careers in the automotive industry may be eligible to receive automotive scholarships—ranging from $1,000–$4,000—through the 2012 SEMA Memorial Scholarship Fund (SMSF). The scholarship application requires college transcripts and letters of recommendation and is now available at www.sema.org/scholarships.

How Fit Is Your Customer Service?

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Thursday, Februay 09, 2012; Presented by: Steve Ferrante, Sale Away, LLC

Just as with personal fitness, there are many aspects to managing the well-being of a customer service effort. Businesses with healthy customer service practices maximize customer interactions and ultimately produce more sales and greater profitability.

Join the SEMA Education Institute (SEI) and Sale Away CEO, Steve Ferrante, for this engaging webinar featuring select content adapted from the nationally-acclaimed Pinnacle Performance sales/customer service training program for the auto and tire service industry, exploring the elements that produce a fit customer service effort with specific strategies and techniques to improve employee performance and results.

Download files in this product: WMV, MP3

SEMA Members may get this content for free!

Regular Price:

$19.99

The Road to Customer Service Excellence: From the Mom & Pop Store to the Nordstrom Way

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Monday, January 26, 2012; Presented by: Robert Spector, Robert Spector Consulting

Robert Spector has been involved in customer service since the age of 13, when he first went to work in his mother and father’s butcher shop. Working alongside his parents, he learned firsthand what it takes to take care of customers—and to keep them loyal. Those lessons inspired his latest book, The Mom & Pop Store, which features interviews with successful independent retailers from all over the world. Join Robert and the SEMA Education Institute (SEI), as they bring together the practical wisdom of mom and pop with the sophisticated strategy of Nordstrom, the subject of Robert's bestselling book, The Nordstrom Way.  Robert believes that elements of great customer service are universal, regardless of the size of your organization.

Download files in this product: WMV, MP3

SEMA Members may get this content for free!

Regular Price:

$19.99

The Road to Customer Service Excellence: From the Mom & Pop Store to The Nordstrom Way

View Course Course Description
play video   Title: The Road to Customer Service Excellence: From the Mom & Pop Store to The Nordstrom Way
Presenter:
Robert Spector, Robert Spector Consulting

SEMA Leadership Series: Building Your Volunteer Kit

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play video download pdf Title: SEMA Leadership Series: Building Your Volunteer Kit
Presenter: : Rhea Blanken, Results Technology, Inc
Date: SEMA Webinar, January 16, 2012
Duration: 1 hour
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