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Industry Trends: Who’s Your Target Consumer?

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play video download pdf Title: Industry Trends: Who’s Your Target Consumer?
Presenter: Gavin Knapp, SEMA Market Research
Date: SEMA Webinar, June 7, 2012
Duration: 1 hour

PR Primer: Promoting Your Brand in the Digital Age

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Course Description
play video download pdf Title: PR Primer: Promoting Your Brand in the Digital Age
Presenter: Dan Kahn, Kahn Media
Date: SEMA Webinar, May 24, 2012
Duration: 1 hour

PR Primer: Promoting Your Brand in the Digital Age

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Thursday, May 24, 2012; Presented by: Dan Kahn, Kahn Media

Gone are the days when a single new product announcement sent to magazines will effectively sell your latest parts. Are you relying on outdated techniques to generate publicity? Join the SEMA Education Institute (SEI) and presenter Dan Kahn, Kahn Media, as they discuss what PR looks like in the digital age. This session will cover:

  • Current PR trends
  • What a modern new product release looks like
  • Tactics to maximize media and consumer buzz
  • Potential outlets

Dan Kahn has been entrenched in the auto aftermarket for nearly 15 years, working on both sides of the table in PR, Marketing, as an editor and at WDs and manufacturers. With a deep understanding of the media industry and the social media landscape, Kahn knows what it takes to design cutting-edge marketing campaigns that support sales teams and drive new business. Don't miss this chance to brush up on PR best practices and learn how these translate into the digital age.

Downloads in this product: PDF, WMV

SEMA Members may get this content for free!

Regular Price:

$19.99

Industry Trends: 2012 Annual Market Study Overview

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play video download pdf Title: Industry Trends: 2012 Annual Market Study Overview
Presenter: Gavin Knapp, SEMA Market Research
Date: SEMA Webinar, April 12, 2012
Duration: 1 hour

Take Your SEO to the Next Level

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play video download pdf Title: Take Your SEO to the Next Level
Presenter: Leisa Hall, Anvil Media, Inc.
Date: SEMA Webinar, May 10, 2012
Duration: 1 hour

Take Your SEO to the Next Level

About this product:

Thursday, May 10, 2012; Presented by: Leisa Hall, Anvil Media Inc.

When potential customers search online for parts and accessories, are they finding your company? Have you fully optimized your website? The world of online search is constantly changing. It's critical that you are up-to-speed on the latest techniques to insure that your company ranks as a top search result. Join us, along with presenter Leisa Hall, Anvil Media Inc, as we dive into the topic of SEO. During this session we will cover:

  • The importance of content
  • Keywords and on-site placement
  • How links effect optimization
  • Social influence
  • What NOT to do
  • Tracking your SEO

Hall has been developing strategy for search engine marketing campaigns at Anvil since 2004. Seasoned in organic search engine optimization, social media strategies, and paid search, her expertise is in driving online paid media strategy for ecommerce for businesses of all sizes. Learn how to stand out from the online crowd.

Downloads in this product: PDF, WMV, MP3

SEMA Members may get this content for free!

Regular Price:

$19.99

2012 SEMA Scholarship Applications Due Next Week

April 6, 2012, is the deadline to apply for an automotive scholarship through the 2012 SEMA Memorial Scholarship Fund (SMSF). The scholarship application requires college transcripts and letters of recommendation and is now available at www.sema.org/scholarships.

How Fit Is Your Customer Service?

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play video   Title: How Fit Is Your Customer Service?
Presenter:
Steve Ferrante, Sale Away, LLC

SEMA Scholarship Winner David Arnouts Offers Advice for Students

SEMA's Education Institute (SEI) recently interviewed 2010 SEMA Memorial Scholarship Fund recipient David Arnouts, who is currently working at Autoweek as associate editor. Arnouts shared some thoughts about what fuels his enthusiasm for motorsports and provided advice for students applying for scholarships and for those just beginning a career in the automotive industry.  
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