Thursday, April 3, 2014; Jim Graven, SDC Director of Membership
Are you ready for the selling season? Would you like to boost your profits and expand your market reach? Standards compliant data is easily sharable data, and the time to start is now! Join the SEMA Education Institute (SEI) and the SEMA Data Co-op (SDC) team and learn how the SDC program works through a presentation and a live demonstration of their system, then subscribe to the SDC to Sell More Parts!
Understanding how the SDC helps Suppliers & Receivers Sell More Parts
Using the online user interface and take a tour of the features & functionality of the SDC
How to upload new products, update current products, and validate product data to industry standards
How to schedule downloads, review current member listings, and manage data feeds
Tuesday, March 18, 2014; Nancy Friedman, The Telephone Doctor
Information calls? Well not quite. But you will get Customer Service information that you will be able to use immediately and forever. Nancy Friedman, The Telephone Doctor, and a favorite SEMA conference speaker brings you the 8 Killer Words in JUST 20 MINUTES – don’t worry, there will be plenty of time for questions. Words that are conversation distractions. Words that confuse…annoy and can stop a conversation. When that happens it can be difficult to get back on track. Pretty sure some of your folks may be using them. You’ll wish you had had the alternative words sooner…..you’d have saved a lot of sales. Don't miss this opportunity to learn from the Telephone Doctor!
A 6-time SEMA speaker, Nancy Friedman returns to us once again to entertain, engage, excite, educate and motivate our audiences. Born and raised in Chicago, IL, she and her family now live in St. Louis, MO where they run Telephone Doctor Customer Service Training. A much sought after conference and corporate meeting speaker on sales and customer service, Nancy has also had an impressive theatre career along the way. She is the winner of the prestigious San Diego Old Globe Theatre Best Comedic Actress award, presented to her by Charlton Heston.
The author of 8 books on sales and customer service, Nancy, along with David and Dick, her son and husband, offer 7 divisions of Telephone Doctor to help companies communicate better with their customers. Her high energy and humorous presentation is a highlight at all meetings and our SEMA members keep asking for her to come back. Nancy can be reached at 314-291-1012 or at the Telephone Doctor website, www.telephonedoctor.com.
Thursday, March 13, 2014; Mike Spagnola, Vice President, OEM and Product Development Programs
Mike Spagnola, SEMA’s vice president of OEM and Product Development Programs shares tools for improving the product development process from concept to prototype in this webinar entitled “10 Ways to Better Product Development – The SEMA Garage Industry Innovations Center.” During his 40 years in the auto parts arena, Spagnola has held numerous positions spanning retail, distribution and manufacturing, uniquely positioning him to understand the issues that SEMA’s members face daily.
The SEMA Garage Industry Innovations Center assists companies in each stage of the product design and creation process. Outfitted with nearly $2 million in equipment, the SEMA Garage serves as a research facility complete with a tech transfer program, custom scanning services, 3D printing and measuring sessions, allowing member companies to accurately model production parts. Those parts can then be installed in the garage, tested for EPA and CARB compliance and promoted using the on-site media center. All these benefits are available to SEMA members for a fraction of the current market price for comparable services. Learn how to gain the most from these resources!
Thursday, February 20, 2014; Mark McFann, Cast a Long Shadow
So You Want to be in Pictures will provide attendees with a clear understanding of the pros and cons of getting products placed in major motion pictures. This how-to webinar is a must attend for anyone who ever wanted to go “Hollywood” and create an innovative marketing strategy for your business.
Go beyond the myths and misconceptions about product placement and get a real understanding of what it takes in terms of time, effort and expense in order to get your product/company featured in major motion pictures.
Learn the tactics needed to leverage your company so that you maximize impact and exposure.
Speaker Bio: Mr. McFann was VP of Sales & Marketing and an owner of Royal Purple from 2002 -2012. Royal Purple was successfully sold to Calumet in 2012. McFann is now a principle owner and managing director of Cast a Long Shadow which specializes in entertainment marketing. McFann secured product placement for Royal Purple in a number of films including Salt, Real Steel, Safe Haven, A Good Day to Die Hard as well as the upcoming films Need for Speed, Transformers 4 and many others. Cast a Long Shadow's other clients include New Belgium Brewery, Kaiser Compressors and Feisty Spirits distillery.
Please note: The sample promotional videos that were presented during the ‘live’ webinar, will not display in the webinar video recording. Please download and view the additional videos to supplement the recorded presentation.
Students at Ohio Technical College (OTC) may be able to win a scholarship for a one-year tuition, valued at up to $29,400. The scholarship is part of the Specialty Equipment Market Association (SEMA) Memorial Scholarship Fund (SMSF), which encourages and supports those pursuing careers in the automotive aftermarket.