Doing Business in China

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International Insight

SEMA News is interviewing top distributor/retailers in China in a series of monthly articles to introduce the larger players in the evolving specialty-equipment market in China to the magazine’s readers.

SEMA News - December 2009

By Yvonne Wang

The Chinese Specialty-Equipment Market

SEMA NEWS-DECEMBER 2009-INTERNATIONAL 

Ar Dee Zhou, Dyno King’s director of marketing and technology, indicated that 90% of its specialty products are imports, and most customers come to Dyno King to find the greatest variety and selection of brands for specialty products

Gaizhuang - The Specialty-Equipment Market in China

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Thirteen SEMA-member companies recently traveled to Beijing, China, for a firsthand look at the developing Chinese market for specialty products—or, as referred to in Chinese, Gaizhuang.

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International Insight

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SEMA Newsis interviewing top distributors/retailers in China in a series of monthly articles to introduce the larger players in the evolving specialty-equipment market in China to the magazine’s readers. The distributor chosen for this month’s international insight into China is Hangzhou Xin-Works, also known as X Jeep 4WD. Hangzhou Xin-Works is a distributor, installer/retailer and importer of off-road specialty products. The company was established in 2003 and currently employs 16 people.

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SEMA Programs for Global Enterprises

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As the global economy changes, many SEMA-member businesses are taking advantage of new business opportunities. To help its member companies discover the most viable regions for growth, SEMA has developed a system of international programs that provide the groundwork for global expansion. SEMA works with organizations all over the world to promote automotive specialty-equipment businesses using everything from market reports and news releases to vehicle databases and networking.

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Customizing in China

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The specialty-equipment aftermarket in China is booming. Although it is still relatively small in comparison to its 1.3 billion population, the market is showing encouraging signs of growth as consumers become more familiar with the concepts of customization, have the disposable income to afford it and are finally able to legally customize their vehicles, thanks to legislation recently enacted by the Chinese government. The market is already at an estimated $12 – $15 billion, and market insiders expect to see substantial growth in the upcoming years.

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Doing Business in China: What You Need to Know Before You Go

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Conrad Wong is the intellectual property rights (IPR) officer in the U.S. Embassy in China and represents the United States Patent and Trademark Office (PTO; www.uspto.gov) with the United States Consulate General in Guangzhou. We talked with him recently when he met with a delegation of SEMA executives visiting China to identify opportunities as well as challenges for association members seeking to sell into this large market of more than 1.3 billion people. Wong has 15 years of experience in intellectual property matters and is a car enthusiast.

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