U.S. Manufacturers: Sell your products in China, the world's largest emerging automotive market.
U.S. Manufacturers: Sell Your Products in China, the World's Largest Emerging Automotive Market
The 2012 SEMA China Business Development Tour allows participants to gain insight into the growing specialty market for the 1.3 billion Chinese consumers. Through networking opportunities with retailers and wholesalers in both Shanghai and Beijing, participants will learn what products sell, what products are in demand, and for which applications.
Scott Wood couldn’t have imagined that being named the Time magazine 2010 Dealer of the Year would be his ticket to China, but it was. Wood, who owns Chevrolet and Chrysler/Dodge/Jeep dealerships in the small town of Batesville, Arkansas, was invited to China to give a presentation to Chinese car dealers on selling accessories in dealerships. Wood sells quite a few Jeep accessories, so he naturally illustrated his presentation with examples of Mopar and aftermarket-branded Jeep accessories.
SEMA News—June 11
Chinese Car Dealers Selling Aftermarket Accessories?
Distributors and retailers from throughout China gathered in Beijing to
meet with 21 SEMA-member companies that were participating in the first
SEMA China Business Development Conference. The hotel-based program
held in Beijing in September was built around a series of one-on-one
meetings with pre-selected Chinese buyers who traveled to the event
from cities throughout China, including Beijing, Shanghai, Ha’erbin in
the far north, Guangzhou in the south and Hubei in the center of the
The allure of China is undeniable. Its rising incomes, growing middle
class and fast-growing vehicle market all frequently make the news in
the United States. Not all the news out of China is positive, however.
Almost weekly, there are stories about counterfeit goods with ties to
China. Counterfeit goods cost companies in the United States billions
of dollars a year. There is no denying that intellectual property
rights (IPR) protection is a problem for companies doing business in
China, be it sourcing products there or selling in the market.
Aftermarket products that enhance performance, appearance or comfort are niche-market products in China, but auto enthusiasts who want to trick out their vehicle aren’t limited to China’s largest cities.
On October 1, 2008, the Chinese national government approved the legal
installation and marketing of 506 automotive parts and accessories.
On October 1, 2008, the Chinese national government approved the legal installation and marketing of 506 automotive parts and accessories. The list of deregulated products is extensive, covering exterior and body accessories from body decals to spoilers, and interior accessories from cup holders to window shades. It includes emissions products, electrical and electronic products, drivetrain and brake products. The list also covers publications and car-care products.
SEMA News is interviewing top distributor/retailers in China in a series of monthly articles to introduce the larger players in the evolving specialty-equipment market in China to the magazine’s readers.
Ar Dee Zhou, Dyno King’s director of marketing and technology, indicated that 90% of its specialty products are imports, and most customers come to Dyno King to find the greatest variety and selection of brands for specialty products.