Customer Service Webinar

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Google Series: Understanding Your Customers

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Thursday, September 1, 2011; Presented by: Linda Boudiab, Google

Gone are the days of developing a marketing message and hoping it will engage your customers. In this digital age, you can measure interest and fine tune your strategy quickly to make sure you are hitting your target. Join the SEMA Education Institute (SEI) and Google staffer Linda Boudiab, on Thursday, September 1, at 10:00 a.m. (Pacific), as we learn about Google Insights for Search and Global Market Finder. These two tools can help you understand when and how your users find information about you on Google. We'll talk about ways you can understand regional and global interest in your particular segment of the automotive aftermarket. We'll also show you how to monitor online trends----to keep you informed of web interest for your business or products.

As a valuable leader on Google's Account Acceleration Program (AAP) team Linda Boudiab helps Automotive advertisers develop digital marketing strategies across platforms to connect with consumers. In her previous role as Analysis Manager for the Automotive & Entertainment Verticals, Linda developed data insights including query trends, search benchmarks and growth opportunities across both industries. 

Download this webinar to explore best practices for using Google Insights for Search and Global Market Finder.

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SEMA Members may get this content for free!

Regular Price:

$19.99

21 Great UNEXPECTED Customer Service Tips

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Thursday, January 20, 2011; Presented by: Nancy Friedman, The Telephone Doctor

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$19.99

Sales Strategy: Create Your Competitive Advantage

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Thursday, December 9, 2010; Presented by: Chuck Udell, Essential Action Design Group

Chuck Udell, senior partner with the Essential Action Design Group, will present an enlightening session, “Sales Strategy: Creating Your Competitive Advantage” on Thursday, December 9. An industry veteran, Udell is the former president of University of the Aftermarket (of Northwood University), and was responsible for working with a team of key industry leaders to develop Leadership 2010, the University of the Aftermarket’s Executive Development Program.

SEMA Members may get this content for free!

Regular Price:

$19.99

Getting Your Data House In Order: Application Data Standards

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Thursday, November 18, 2010; Presented by: Gigi Ho, Digital Performance

Industry studies show that most manufacturers have major “holes” in the application data for their parts, either because of errors in their fitment data, or gaps in vehicle coverage.

This seminar will:

SEMA Members may get this content for free!

Regular Price:

$19.99

Successful Negotiations: Understanding Competitive and Collaborative Tactics

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Thursday, October 7, 2010; Presented by: Dr. Frank Morgan

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Regular Price:

$19.99

Servicing the Next Generation of Tire Pressure Monitoring Systems

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Thursday, March 4, 2010; Presented by: Kevin Rohlwing, Senior Vice President of Training, Tire Industry Association

SEMA Members may get this content for free!

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$19.95

Correlating Service to Customer Wants and Needs - Jobber

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September 13, 2007 - Presented by Gary Naples of Freelance Associates, Inc.

Good customer care is critical to having a profitable business. Develop a winning tactic that will create one-time buyers into repeat customers, and repeat customers into loyal advocates of your business. 

SEMA Members may get this content for free!

Regular Price:

$19.95

CRM for the Aftermarket: It’s All About the Customer

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Thursday, November 29, 2007 at 10 a.m. (PST) - Presented by: Chris Horn, Bullfrog Solutions, Inc.

Connect with your customers and improve customer relationships by using CRM (Customer Relationship Management), a business strategy that should be about the focus your business has on your customers which would include your vendors, suppliers, business contacts and employees.  Learn the benefits of CRM (Customer Relationship Management) and how it can make a huge impact on your business.

SEMA Members may get this content for free!

Regular Price:

$19.95

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