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Secure Your Place in Booming Chinese Auto Market—Here's How

SEMA has created a unique program to assist members in exploring their products’ sales potential in China at the upcoming SEMA China CIAPE China Business Development Conference, September 7–10, in Beijing.

China Now the World’s Largest Auto Market—How You Can Tap in

Vehicle sales in China are growing across the board, but the luxury and SUV segments are increasing at the fastest rate, propelled by rising incomes and a wave of second-car buyers with a desire for something more upscale. That’s just one trend that bodes well for SEMA members eyeing the China market for future sales.

SEMA CIAPE China Business Development Conference

Sell your products in China, the world’s largest emerging automotive market. Meet one-on-one with top buyers in the Chinese market.

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U.S. Manufacturers:
Sell Your Products in China, the World’s Largest Emerging Automotive Market.

European Vehicle Sales Strong in China: Customization Popular for These German Brands

Car ownership in China is growing, and just like auto enthusiasts everywhere, Chinese drivers like to make their cars stand out. From expensive sports cars to off-road warriors, customization is increasingly popular among a wide segment of consumers in China.

21 Manufacturers Explore Market Opportunities in China—Here's What They Found

Distributors and retailers from throughout China gathered in Beijing to meet with 21 SEMA-member companies that were participating in the first SEMA China Business Development Conference. The hotel-based program held in Beijing in September was built around a series of one-on-one meetings with pre-selected Chinese buyers who traveled to the event from cities throughout China, including Beijing, Shanghai, Ha'erbin in the far north, Guangzhou in the south and Hubei in the center of the country. [Read more]

Selling to the World’s Most Populous Country

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Distributors and retailers from throughout China gathered in Beijing to meet with 21 SEMA-member companies that were participating in the first SEMA China Business Development Conference. The hotel-based program held in Beijing in September was built around a series of one-on-one meetings with pre-selected Chinese buyers who traveled to the event from cities throughout China, including Beijing, Shanghai, Ha’erbin in the far north, Guangzhou in the south and Hubei in the center of the country.

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$1.99

SEMA Delegation Sees Emerging Specialty-Parts Market in China

Twenty-one SEMA members just returned from Beijing where they participated in the inaugural SEMA CIAPE China Business Development Conference. Each SEMA member participated in pre-scheduled one-on-one meetings with Chinese distributors and retailers from throughout China.

21 SEMA-Member Companies Join Beijing Excursion to See China's Auto Trends Firsthand

Subaru is a popular brand for modification in China, says Liu Qingfeng, owner of the online aftermarket company carnet.com.

“We found that about 40% of Subaru consumers seek high performance products,” he said. Subaru owners are also enthusiastic car club members; Liu reaches them through those clubs.

The Subaru brand is thriving in China—sales in the first seven months of 2010 rose 78% on-year to 31,234 units, according to J.D. Power and Associates. The best selling model was the Forester SUV at 20,124 units. The Outback was a distant second with sales of just more than 6,000 units.

The Allure of China

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The allure of China is undeniable. Its rising incomes, growing middle class and fast-growing vehicle market all frequently make the news in the United States. Not all the news out of China is positive, however. Almost weekly, there are stories about counterfeit goods with ties to China. Counterfeit goods cost companies in the United States billions of dollars a year.  There is no denying that intellectual property rights (IPR) protection is a problem for companies doing business in China, be it sourcing products there or selling in the market.

SEMA Members may get this content for free!

Regular Price:

$1.99

China's Young Car Market Offers Plenty of Target Models for SEMA Members

Private passenger-car sales only took off in China around 2001. Initially, the government was the main consumer of vehicles of all kinds. Private car ownership was out of the reach of most Chinese.
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