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A Security Primer

Hacking, once the province of teenage boys spreading graffiti for kicks and notoriety, is done today by organized, financially motivated gangs, said researchers of “Security Threat Report: 2010,”

SEMA News - May 2010

By Joe Dysart

Bulletproofing Your Online Business Life 

SEMA NEWS-MAY 2010-INTERNET

Sophos’ Graham Cluley blog regularly tracks new threats to online security.   

YEN - Young Professionals and Social Media

Did you know that Facebook has more than 300 million registered users? If it were a country, it would be the fourth-largest in the world.

SEMA Member News - March/April 2010

Connecting Can Aid Your Career

By Gregory Parker

Pay Per Buyer

The automotive specialty-equipment industry is slow to change. We get set in our ways and find it hard to look outside the box.

SEMA Member News - March/April 2010

Getting the Most for Your Internet Advertising Dollars

By Bob Scheid
President, Fidanza Engineering Corp./President, Dynamic Management & Consulting Inc.

Speed and Google

In a move that is raising eyebrows in the online marketing world, Google is intimating that companies with websites that download faster than those of competitors could soon be given preference in Google search-engine returns.

SEMA News - March 2010

Faster Sites Could See Higher Rankings in 2010

By Joe Dysart

  SEMA NEWS-MARCH 2010-INTERNET 
 

Firebug, a Firefox add-on, works in concert with Google Page Speed to help uncover problems with download speed.   

Building an Effective Catalog

About this product:

A properly executed catalog is more than just a list of products accompanied by pretty pictures. An effective consumer catalog, such as an effective salesperson, should show customers not just what to buy but also why they should buy. Everything should be an enticement to purchase the product that brought the customer to the catalog—and to sell related products. Catalogs can upsell almost as effectively as top employees.

SEMA Members may get this content for free!

Regular Price:

$1.99

Getting Your Data House in Order, Part IV: ACES Data Standards - Fit Happens

About this product:

November 2, 2009 – 3:00 p.m. - 4:00 p.m.
Presented by: Gigi Ho, Digital Performance Inc.
Track: Business Efficiency 101

Recent industry studies show that most manufacturers have major “holes” in the application data, meaning that they don’t catalog every application that their parts fit. This seminar will help anyone who depends on electronic catalogs to match parts to specific vehicles or engines to understand how to use industry application standards to eliminate holes and provide their customers with more accurate application data. This seminar helps explain the differences between AAIA Legacy data standards and ACES and how to get the most out of each.

SEMA Members may get this content for free!

Regular Price:

$9.95

Getting Your Data House in Order, Part III: Product Attribute Data -The Path to Profits

About this product:

November 2, 2009 – 1:00 p.m. - 2:00 p.m.
Presented by: Scott O’Toole, Motor State Distributing
Track: Business Efficiency 101

SEMA Members may get this content for free!

Regular Price:

$9.95

Getting Your Data House in Order, Part II: Data Standards 101

About this product:

November 2, 2009 – 11:00 a.m. - 12:00 p.m.
Presented by: Bob Moore
Track: Business Efficiency 101

SEMA Members may get this content for free!

Regular Price:

$9.95

Getting Your Data House in Order, Part I: “We Really Want to Sell Your Products but Your Data Won’t Let Us”

About this product:

November 2, 2009 – 9:30 a.m. - 10:30 a.m.
Presented by: Bob Moore
Track: Business Efficiency 101

Bob Moore provides a real-life case study (or should we say horror story) on a substantial brick and mortar retail chain, that recently decided to have an online presence. Thirteen months and tens of thousands of dollars later, this website still isn’t operating because the retailer can’t get the data they need from their suppliers. If you are a manufacturer who wants to see your products on more websites or are a retailer considering creating or expanding your website, this case study is a must see.

Download format in this product: MPEG Layer 3 Audio (MP3)

SEMA Members may get this content for free!

Regular Price:

$9.95

YouTube

While YouTube has emerged as a marketing juggernaut for businesses, many firms are also discovering that the free video-sharing service has scores of other uses—all of which are also free for the taking.

SEMA News - December 2009

Joe Dysart

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