Business Technology

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Trade Journal Case Studies

A Marketing Home Run, Research FindsBusiness-to-business (B2B) marketers find that case-study articles placed in key professional and trade journals are some of the most effective ways to close new deals with current and prospective customers, according to a pair of new studies. Specifically, 67% of B2B buyers surveyed said that they relied on research and white papers presented by trade and professional organizations more than any other source when making purchasing decisions.

SEMA News—October 2013

INTERNET
By Joe Dysart

Trade Journal Case Studies

A Marketing Home Run, Research Finds

Sales Growth and the “Invisibility Factor”

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Why Your Product Data Matters

If you are a supplier in the $30 billion automotive specialty-equipment market, it is important to have a complete understanding of why standardized, well-distributed product data is critical to business growth. The bottom line is to sell more parts, right? Well, in this age of instant information and aggressive competition, it’s going to take more than “the way we’ve always done it” to succeed. Consumers are becoming more and more accustomed to having information at their fingertips, and the competition for their money is tougher than ever before with the myriad choices available.

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Product Data

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Fuel for the Retail Sales Machine

Think about the last time you wanted to make a significant purchase. Did you do any research, or did you just run down to the nearest store and pay whatever price they were asking for the item?

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New Products

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New Products introduced by:

- Eddie Motorsports
- Backbone Industries
- UnderCover
- Spectre Performance
- Edge Products

...and other SEMA member manufacturers.

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Boosting Profit Through Standardized Parts Data

As the co-founder and current chairman of SEMA's Business Technology Committee (BTC), Bob Moore is also a tireless advocate for the use of standardized data and building a shared data system. He recently spent some time with SEMA News recently to discuss progress the association is making with respect to business technology.

Finding Profit in Clean Data

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As the co-founder and current chairman of SEMA’s Business Technology Committee (BTC), Bob Moore is also a tireless advocate for the use of standardized data and building a shared data system. He has been working in the automotive aftermarket since 1976 and is a partner with Jerry McCabe in J&B Service, a consulting company that specializes in the automotive specialty-equipment market.

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Business Technology Strategies Every Company Should Explore

Business technology is in a constant state of evolution, and it can be a maddening chore to try to keep up. It seems that every innovation begets an even newer version only a few weeks later. In some cases, the latest gizmo is only a marginal improvement on what went before, but there are significant trends and tools that simply cannot be ignored.

9 Current and Emerging Trends and Tools

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Business technology is in a constant state of evolution, and it can be a maddening chore to try to keep up. It seems that every innovation begets an even newer version only a few weeks later. In some cases, the latest gizmo is only a marginal improvement on what went before, but there are significant trends and tools that simply cannot be ignored. In some very tangible instances, a company can be left behind while its competitors employ technological tools to expand and improve.

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Don’t Let the Next Flap Over Social Media Be Yours

Marketers flocking to Facebook and Twitter without even a hint of a social media policy are discovering a disturbing truth: It takes only a few ill-placed tweets and posts to get your feathers plucked.

SEMA News—June 2011

12 Tips for Smart Policy

By Joe Dysart

   
   
Marketers flocking to Facebook and Twitter without even a hint of a social media policy are discovering

Business Technology Symposium (BTS) - Part of 2011 Leadership Days

Date: 
Jul 27 2011 10:00am - 4:00pm
Timezone: 
PST
Facility: 
The Renaissance Hotel
City: 
Long Beach
State: 
CA
Mark your calendar! The 2011 Business Technology Symposium will be July 27, 2011 at the Renaissance Hotel, Long Beach, California.

Mark your calendar! The 2011 Business Technology Symposium will be July 27, 2011 at the Renaissance Hotel, Long Beach, California.

Please visit www.sema.org/bts for full event details.

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